More pillow, less “cloud”

Ahhh, the sun. Getting up when it rises and resting when it sets….in our dreams!

These nights, our eyes fall shut to the glow of smartphones, cat videos, and mass emails—

Just to open again when a work text yanks us awake in the morning. 

Cockadoodle don’t.  

Not to say that we don’t love technology. We do. But let’s face it: We’re all a bit addicted. 

And with many of us working from home right now, screen time has gone up, not down. 

What happened to unplugging? To taking space? To calm evenings and bright mornings?

Start happy

We’re Loftie, a brand dedicated to creating better tech-life balance for people everywhere.

Because technology is only as good as the way it makes us feel, 

we design things that make you feel optimally rested, relaxed, and refreshed. Happy. 

And now, with a little help from you, we’re out to retake slumberland. 

One good night’s sleep at a time.

The alarm clock for non-alarmists

Loftie is the best thing that’s ever happened to your nightstand, and your wellbeing. 

It features a dimmable display, nightlight, two-phase alarm, and custom content playable right on the device, including guided meditations, sound baths, breathwork exercises, sleep playlists, plus a variety of relaxing sounds.

Its sturdy, analog feel is reassuring. No small feat in a category that hasn’t been updated since the ‘80’s.

In short, it’s everything you need for a cozier bedroom vibe.

Open your eyes not your email

What’s equally important though, is everything Loftie doesn’t do: Connect to your email, apps, and social media, and all the anxiety they bring along.  

That’s because, while most of us default to our smartphone’s alarm, research shows that removing technology from the bedroom is one of the best ways to enhance sleep length and quality. Sounds dreamy, no?

A better sleep, by design 

Loftie is the most intuitive and reliable alarm clock in the world, from the texture of its buttons to the light of its display to the sounds that put you to sleep and wake you up. Let’s dive under the covers for a look at the features.

Everything you need, nothing you don’t 

Quality analog feel, timeless form, and thoughtful technology come together in a clock you’ll be proud to have on your nightstand.

Wake up, sleepyhead

Our two-phase alarm system was designed for the way humans actually wake up: In two distinct stages. The first sound gently lulls you out of your slumber while the second gets you out of bed and into your day.

The bed signal 

A warm glow from from the built-in nightlight signals it’s time to start thinking about drifting off.

Shhhhh…..

Meditations, Sound baths, and Breathwork. Unique content from the best instructors out there, now available on your nightstand—no phone required. Plus: Storytime is back and it’s going to knock your slippers off.

Sounds for sound sleep

Scientifically calibrated white, brown, and pink noises (plus nature sounds, naturally) to lull you to sleep and keep you there. They fade out before your alarm goes off so your brain doesn’t get mixed messages.

Clock your sleep patterns

Through an internal light sensor, timer, and app Loftie creates personalized sleep data and suggestions that help you understand and optimize the rest you are actually getting. 

Head in the clouds

Because Loftie is cloud-connected, you can combine it with more than 600 other services (like Philips Smart Bulbs) on IFTTT. 

No app necessary

But there’s a great one if you want it—available for both iOS and Android. Set your alarm remotely. Schedule multiple alarms or alarms that vary day-by-day. Plus, you can pre-select one of your own playlists to make winding down even easier.

The Science

“But I love my smartphone, what’s wrong with having it next to my bed?” you ask.

The short answer? Science. (The longer answer is also science).

Think about it this way: Daytime technology is bad for the bedtime brain, whether we’re quarantined or not. Why?

• We scroll when we should be sleeping.
• The stuff we look at makes us feel awake and alert when our brains and bodies are begging for rest.
• The blue light from our phones tells our brain not to make melatonin (the hormone that tells your body it’s time to go to sleep). See you at 3 AM. 

Then, when it comes to waking up, smartphones do us harm again. We’re hit with a barrage of outside stressors right as we tune into consciousness. Studies show that leaving our phones outside the bedroom makes us happier—and more likely to maintain healthy phone behaviors throughout the day. We are creatures of habit after all—and when we remove temptation from our environment, it makes it easier for us to change our behavior. 

Not convinced? Check out this super interesting study about the effects smartphones have on social interaction and focus. TLDR: Just having the phone in our sight makes us less capable of having a linear conversation or finishing a task. Going to bed and waking up included. 

In case it’s not clear: We are strongly recommending you to stop using your phone as an alarm clock. But don’t worry, this bedtime story does not end with you having to get rid of it entirely. 

It does, however, encourage you (nudge nudge) to get a Loftie, and get back to sleeping and waking, well, like a human. 

Let’s all just go back to sleep

For that to happen, though, we need your help. 

We’ve done research, prototyping, iterating, more research, more prototyping. 

We’ve partnered with DorisDev, the brilliant product development minds behind Great Jones, by Humankind, and Judy (humble brag). We’re currently working on a phase called ‘engineering validation testing.’ And now…drum roll….we’re ready for production. 

In short, this is where the head hits the pillow. Your purchase on Indiegogo is critical to delivering this product, and better sleep, to the world.

Dreams > Screens

Lots of things can go haywire in the bedroom, especially during chaotic times like these.

Your sleep shouldn’t be one of them. 

Let’s unplug, unwind, and remember what waking from a good night’s rest feels like. 

Who knows, with your help, we could just create next best thing to rising with the sun.

Our Team

It takes a village to build a better night’s sleep. Fortunately, our team is made up of some of the brightest minds in industrial design, sleep science, and product development. They’ve honed their chops at places like IDEO, Boeing, Mass General Hospital, and more.