The ability for real-estate, mortgage and insurance companies to convert marketing leads and leads in their database into sales remains one of the top 10 problems in the industry, reducing effective growth and profitability.

The Founder of REN, Isaiah Colton experienced this struggle first hand as he made efforts to scale his first company. His first company was a brokerage with a unique broker-to-broker referral platform. This business grew at a 1500% growth rate in 3 years without any venture capital. To operate his company he had to sign up with endless services and applications and many of them did not communicate with each other, leading to fragmentation in data, metrics, information and industry professional services. He also noticed that several of his peers in the industry that also operated a brokerage faced the same issues.

Most small to medium sized businesses don’t have staff dedicated to manage performance, technology, and marketing. This coupled with a gap in a strong sales and marketing system inhibits companies ability to grow and still be profitable.

With this personal experience and some shifts in the marketplace affecting the scalability of his other business, Isaiah and his team decided to develop a technology and professional services platform to fix this issue. This lead to the development of Real Estate Nexus ( REN)

Officially Launched in 2019, Real Estate Nexus is a technology and marketing platform designed to service realtors, loan officers and insurance agents, with a variety of interwoven SAAS applications to solve the technology fragmentation and sales growth problems in the industry. REN’s mission is to offer a comprehensive service platform with Artificial Intelligence that addresses each part of a real estate professional’s core business. To bring simplicity, REN breaks those services down into a business process using five key components of the sales and marketing funnel: lead generation, lead conversion, database management, brand building, and optimization. It’s premised on the fact that business growth depends on all five of these components to come together into one system to stimulate true business growth.

REN Technology- At the core of the business is our proprietary technology platform which is built to be the center point or dashboard application for our clients business. It’s built with flexibility to both integrate our own applications but also 3rd party applications with an open API and custom API capabilities to ensure seamless integration. Much like the Salesforce.com app exchange, REN is built to promote integration from third party solutions with a goal to have specialized industries turn to REN when they are looking for applications and services to build their business. What makes R.E.N. unique are it’s capabilities to innovate and shift with technology and industry trends. When new needs arise in the industry REN will integrate with these new services with the goal to constantly provide value in order to keep REN the central focus. REN Also is constantly innovating and developing its own applications. In addition to getting paid from affiliate services, REN also offers its own applications and professional services for the client’s business growth initiatives. These are known as “Pro” Services to promote REN’s own applications.

The Core of REN ( databases, API, and services applications) has already been built and is currently producing revenue. The next phase of development is the building out of the REN’s inter-phase capabilities so we can start promoting REN as a center-point technology application. With an effort to lead with Revenue while deciding to raise funding we have been leading with our “pro” service offering with a goal to make slight pivots selling REN as our CORE Service and all “Pro” Services as upgrades. We have also developed several affiliate partnerships that are currently being sold providing additional income streams.

Real Database Pro – A Real Estate Agent’s database of potential sellers and listings is the core of their operations, making Real Database Pro the primary upgrade in the REN service offering. Managing a database for a Real Estate Agent, and finding ways to monetize that database at lower cost, is one of the most important activities for the long-term predictable results most Agents are looking for. Current technology fragmentation and a lack of database management provides these Agents with inconsistent results. Real Database Pro consolidates, organizes and updates the Agent’s database with the most current information for their clients and, through the use of an Artificial Intelligence (AI) driven ranking system, which scores leads on least to most likely to buy or sell based on key findings such as search history, past purchases, social media interactions and more. This ranking system allows Agents to spend their marketing dollars and prospecting time in the most cost-effective way, with the “hottest” leads.

Lead Gen Pro – Generating leads is one of the most critical aspects of an Agent’s business. With recent changes by 3rd party lead providers such as Zillow making this process even harder, more Agents than ever are looking for cost-effective ways to generate and convert new leads. REN’s Lead Generation Pro helps Agents identify their target market and generate home buyer and seller leads not only by using Social Media and Online Industry platforms but also with built-in AI. Once identified, Agents start communicating with the lead right away as if the homeowner was talking directly to the Agent on a messenger app or through text. This unique combination of lead generation and technology helps Agents capture, convert and close more leads and ensure a higher ROI

Lead Gen Pro – Generating leads is one of the most critical aspects of an Agent’s business. With recent changes by 3rd party lead providers such as Zillow making this process even harder, more Agents than ever are looking for cost-effective ways to generate and convert new leads. REN’s Lead Generation Pro helps Agents identify their target market and generate home buyer and seller leads not only by using Social Media and Online Industry platforms but also with built-in AI. Once identified, Agents start communicating with the lead right away as if the homeowner was talking directly to the Agent on a messenger app or through text. This unique combination of lead generation and technology helps Agents capture, convert and close more leads and ensure a higher ROI

With Lead Conversion Pro, real estate professionals can take back time, see increased transactions and focus on other aspects of business, aside from following up with leads. This service has been responsible for almost $1B in closings and continues to show tremendous results in helping Agents convert their internet leads.

Bringing it All Together with Real Estate Nexus

While the previously discussed SAAS business lines all bring in individual recurring revenue streams to REN, an upcoming development will bring all of these tools together along with an Agent’s other 3rd party apps. To be sold as Real Estate (“Nexus”), this SAAS product provides a single-sign-on solution where any real estate application can be synchronized and mapped to populate key metrics from multiple vendors automatically in a single location. The user-friendly dashboard allows Agents to easily track lead-to-appointment ratios, cost per sale, actual vs projected revenue, individual Agent performance on multiple lead source platforms, pipeline management, and much more. Without this solution, Agents need to manually track this data and log into several different platforms to track and manage their business.

Using big data and AI technology, Nexus analyzes key performance metrics and automatically lets the Agents know how they are performing versus industry standards and their own goals. With all their applications and social media pages synched, Agents are continuously engaged with the application to manage their business. Integrated peer-to-peer gamification and social media interaction make using the system fun and competitive.

The Nexus core stores the Agent’s data and allows multiple applications to speak to each other. It’s an open API and allows data to flow from one application to another seamlessly solving the technology fragmentation issue.