Beverage brand enters CBD beverage market with natural sodas and syrups perfect for the sober-curious or social-distancing summer soirees
Backyard Launches Republic Investment Campaign to Scale Unique CBD Products in the $2.8 Billion Anticipated Cannabis Beverage Market
DENVER, July, 2020 — Backyard Soda Co. is the answer to summer’s new social distancing way of life. The hand-crafted, all-natural CBD-infused sodas and simple syrups are hitting the market to meet today’s consumers and the $2.8 Billion expected cannabis beverage market, responding to the demand for all-natural, flavorful and responsibly-sourced drinks.
This business started as a small syrup cart in Denver in 2011 creating natural sodas, snow-cones, slushies and teas. It recently re-emerged in 2018 with a new owner, and in 2019 introduced full-spectrum CBD as a way to get all the functional benefits of the cannabinoid without sacrificing the flavor.
“Our drinks are intended to be simple to make, satisfy sophisticated pallets and give you the backyard feeling of being with friends, family and the freedom to be yourself,” said Backyard Soda CEO Jonathan Schultz. “We’re incredibly excited about the momentum that’s on our side and look forward to being able to continue to scale and make our delicious, and natural beverages widely available.”
Backyard Soda produces 100% all-natural small-batch sodas and syrups that are versatile and can mixed with alcohol, tea, coffee, seltzer water or used for culinary creations; the CBD sodas can be consumed on their own. The simple but sophisticated flavors include ginger-lime, lavender-lemon, mango-jalapeño and pomegranate orange blossom, all of which contain 15mg of full spectrum CBD per serving, which is known to enable relaxation and reduce anxiety. The product is distinct from the water-based, no-calorie, artificially-flavored competitors in the field.
Backyard Soda has seen tremendous momentum as a new business including:
- Placement in 80+ retailers, including Whole Foods and Amazon;
- Online sales increased 900%+ in the first half of 2020;
- 200% increase in sales month over month from May to June 2020 alone;
- New canned CBD Root Beer Soda hitting shelves July 1, 2020;
- New convenience store distribution beginning July;
- A new Backyard Cocktail Kit home-delivery launch anticipated to be popular with stay-at-home trends;
- Online retailer Bespoke Post placement of Backyard Soda’s CBD syrups into their July subscription boxes and also available on their e-commerce store;
- Denver bars, including popular spot Lustre Pearl, is mixing signature cocktails with Backyard Soda’s Mango Jalapeño CBD Syrup. The drink is a top-seller;
- Tested signature cocktails with Denver music venue in February, selling dozens of cases in one night
Backyard Soda’s strong momentum as a sought-after beverage is likely owed to the gaining popularity of the sober-curious movement, and the rise in at-home socializing in the COVID-19 era. The Denver-based brand recently launched a crowd investing campaign with Republic to raise upwards of $350,000 by August to help scale production following a previously successful investment push at the end of 2019 which raised close to a quarter of a million dollars. The campaign allows anyone to invest with the minimum contribution as low as $100.
CBD beverages are a fast-growing market estimated to be worth $2.8 Billion by 2025. Currently, the market is approaching $100M in total beverage sales, with a CAGR exceeding 100% per year for the next four years.
The campaign funds will help Backyard Soda Co. scale, enabling them to hire more team members, to bring the brand into focus nationally, to drive acquisition and awareness efforts, and to produce in larger volumes to take advantage of higher economies of scale to increase overall margins. More information about Backyard Soda Co. and how to invest is available at https://republic.co/backyard-soda-co.
ABOUT BACKYARD SODA CO
Backyard Soda Co is an all-natural, non-alcoholic, CBD-infused beverage company with an exciting lineup of eight unique, all-natural flavored syrups and three sparkling soda options. Our Colorado-sourced, full-spectrum CBD syrups and sodas deliver all the benefits that come from the cannabinoids found in hemp plants to help you relax and even wake up refreshed. Backyard Soda can be found at 80 retailers, including Whole Foods and Amazon, and is on track to reach more than 300 stores in 2020. All products are made in small-batches with real ingredients using local products. Learn more at https://www.backyardsodas.com/about and join the beverage revolution at https://republic.co/backyard-soda-co.
CONTACT: Kim Ruvolo, Chief Marketing Officer. 303-725-2460, kimr@backyardsodas.com
