Overview

Smartec Products, LLC has developed the Pawport pet door, a proprietary smart pet door that is adaptable to retrofit the majority of pet doors in the market. Pawport allows existing pet door owners to quickly convert their current pet door to a secure and weather resistant smart pet door without professional installation or the need to modify their existing door or home. Therefore our target market includes nearly all existing pet door owners as well as customers buying new pet doors. Our goal is to provide peace of mind for pet owners and freedom for their pets.

Patents

Pawport received a notice of allowance from the US Patent office for 18 major patent claims for its proprietary technology. The patent should officially issue in the 1st quarter of 2021. International patent applications have also been filed.

Product Features

Pawport uses proprietary directional Bluetooth technology that assures only your pet can enter your home while wearing our unique tracker tag. The sturdy metal motorized French doors can be controlled remotely via an App and also includes an integrated alarm that will notify the owner of forced entry. Our App allows pet owners to track the activities of their pet, set up schedules for times when they can go in and out and remotely lock and unlock the door. Pawport’s unique construction is an effective barrier to the environment as well as intruders. Pawport’s futuristic design is available in multiple finishes including stainless steel, wood grains and other fine finishes which changes your pet door into a work of art. Our unique design allows owners to easily remove and relocate the door if they move or want to take it to another location.

Management Team

Smartec Products, LLC is led by an executive team with over 100 years of combined experience in product development, manufacturing, distribution and marketing. The President is Steve Miller who is the former CEO of Head Sports and other high tech companies that developed proprietary consumer products. One of these companies developed key duplication systems currently used by Home Depot, Ace Hardware, Wal-Mart and other big box retailers. Another company developed custom pet tag technology used by PetsMart, Petco, Wal-Mart and Disney Properties. These two companies sold for nearly $200,000,000 combined. Steve and his management team have been extremely successful selling consumer products online and to all big box retailers.

Market

The pet industry in the U.S. reached $86 Billion in 2018.[1] About 68% percent of U.S. households have a pet. That’s over 85 million families. [2] The global pet doors market was $482 million in 2018 and is continually growing at about 7% per year. [3]The North American market is the biggest market and is expected to reach 6,192,000 units of production in 2023. The pet industry is also largely considered to be recession proof having shown continued growth even during the worst years of the previous recession. [4]

Business Opportunity

Today there are about 10 pet door manufacturers in the U.S. The market leaders are PetSafe and Ideal Pet primarily because these doors are sold by big box retailers and Amazon.com. They are inexpensive and poor quality and can be installed by the homeowner. Another leading manufacturer is Hale Pet Doors which is a better quality door at a higher price point sold primarily through a dealer network of installers. Today there are a few electronic pet doors but the quality and execution of the concept is extremely poor and none have the unique smart features our door has. No one has developed an app controlled pet door that replaces the security panel on existing pet door models allowing an instant retrofit to a smart secure electronic door.

Marketing Plan

One of Smartec’s Founding Partners, Martin Diamond, is the owner of Vuria LLC, a world class digital marketing and technology company in Scottsdale, AZ. Vuria will create a multi-faceted marketing plan that will include selling our products on our company website, through online digital marketing and social media, other online retailers like Ebay and Amazon, through local dealers, as well as big box stores like PetSmart and PetCo.

Conclusion & Projected Returns

Smartec has raised $1,000,000 for product development, patent filing, prototype testing and now is seeking another $1,000,000 for tooling, manufacturing and marketing of its product. Smartec is selling equity in the company through a 506c compliant PPM. Smartec’s conservative projections show investors double their initial investment in cash dividends over 5 years with a 11X total ROI based on a 10X enterprise value in year 5. Investors must be accredited and the minimum investment is $25,000. 1% of the company is being sold for $135,000.