Hello Indiegogo. Hi Indiegogo. Hey Indiegogo.

We are Chronicmedia.

Chronicmedia was set up in September 2020. The worst possible time in the history of society to start a digital media business. Literally! We have one clear vision:

To be the world’s epicentre of storytelling, creativity, and transparency!

Finding Portobello is our first big project founded by Andrew Curtin & Paul Anderson. Here is a picture of the two ugly ducklings:

P.S. Paul is the old guy. 

So, what is Finding Portobello?

Finding Portobello is a project celebrating the connection between Portobello Road and London’s most creative. The project supports visionary artists, businesses, and organisations across multiple disciplines by exploring how Portobello Road became one of London’s epicentres of creativity & culture.

The project consists of a four-part docuseries, live event, podcast, and collaborative website. Through these platforms, influential musicians, photographers, artists, and more come together to share their story about this world-renowned street.

How did this project come about?

On the 13th of June 2020, Andrew Curtin and Paul Anderson met up for a coffee on Portobello Road, Notting Hill, West London.

After seeing the impact COVID-19 had on market traders, local businesses, and artists. They both realised that the area’s creative & cultural uniqueness was not publicised enough. After a few more coffees, the Finding Portobello project began to develop.

Oh yeah, the coffee wasn’t good, it was f**king great! ☕

What is Portobello Road known for?

Apologies if you already know this.

But, Portobello Road is a place where literally anything can happen. A place where rich, poor, immigrants, natives come together to form a tightly knitted community.  Some say it’s the Portobello Market,  some say it’s the music, and others say it’s the fashion that makes Portobello Road so special. 

When you take a trip down memory lane and think of Portobello and think of its influences, you think of “The Mangrove Nine”,  a group of British black activists tried for inciting a riot at a 1970 protest against the police targeting of The Mangrove, a Caribbean restaurant in Notting Hill – just off Portobello Road. You think of Pink Floyd, Jimi Hendrix, and Queen recording their album “News of the World “in 1977.

It’s a mash-up of cultivating history & culture, a secret sauce that is difficult to pinpoint its exact ingredients.

What We Need & What You Get

The Finding Portobello project will cost £100,000. We’ve broken into four key parts:

Docuseries:

This will be a four-part series that aims to investigate the area’s most distinctive traits and stories.  It will interview local residents, celebrities, and creatives to share how a combination of culture, creativity & community can create such a world-renowned street.

The series will have four episodes:

#1. The Arts.

#2. Business.

#3. Notting Hill Carnival.

#4. Together.

Estimated cost: £40,000.

Live Event:

The live event will allow local creatives to come together to showcase their projects & ideas and describe how Portobello Road influenced their work. 

The event will include:

• Art Exhibition.
• Creative Workshops.
• Live Music.
• Keynote Speeches.

Estimated cost: £40,000.

Podcast:

Finding Portobello podcast will be a weekly show where local businesses, residents and more give us some of their most memorable experiences while living and working on/near Portobello Road.

And guess what, it has already launched. Click here to listen.

Check out old man Paul in action below.

Estimated cost: £10,000 for one year of podcasting.

Cost includes studio hire & one part-time editor.

Website:

The website will act as a network portal where all local businesses, musicians, artists and more can upload and share their products, projects, and ideas with each other.

Website Objective:  Share creativity. Share Culture. Create Growth.

Estimated cost: £10,000

Backer Benefits:

£10: 5 FREE Pints of Guinness.

A huge thank you from us for helping to make this project a reality. You will meet Andrew & Paul for a pint of Guinness in their favourite Portobello Pub.

£30: Personalized Portobello T-Shirts

Personalized Portobello T-Shirts + Behind the scenes footage, imagery, and backer-only updates.

£50: Breakfast & Boozy Brunch at Mikes Cafe 

Breakfast & Boozy Brunch at Mikes Cafe + Portobello T-Shirts + Behind the scenes footage, imagery, and backer-only updates.

Mikes Cafe was established in 1962 & is part of the cultural infrastructure of old Notting Hill. Good food, good stories. That’s what Mikes Cafe is all about.

£80: Portobello Road Walking Tour

History Tour of Portobello Road+ Breakfast & Boozy Brunch at Mikes Cafe + Portobello T-Shirts + Behind the scenes footage, imagery, and backer-only updates. 

A guided tour by Paul Anderson, our podcast host & Portobello Road fanatic. Paul will show you some of the area’s most recognized and historic places.

£100: Digital Photography Assets

A lifelong Notting Hill photographer will be capturing some of the best moments throughout this project.

Also included- History Tour of Portobello Road+ Breakfast & Boozy Brunch at Mikes Cafe + Portobello T-Shirts + Behind the scenes footage, imagery, and backer-only updates. 

£150: Ticket to Finding Portobello Live Event

Exclusive ticket to our Finding Portobello live event, meeting all local creators, musicians & celebrities at a prestigious Portobello Road venue.

£220: Create your own podcast episode.

With the help of our production team, you can produce your own podcast episode about historical aspects you find interesting.

Also included – Exclusive ticket to our Finding Portobello live event, meeting all local creators, musicians & celebrities at a prestigious Portobello Road venue.

£5000: Executive Producer

You get every single perk + an executive producer title shown at the start of each documentary episode.

Risks & Challenges

The local authorities are fully supportive of our mission and goals in this area. Local businesses have come together to allow us to interview, film & post-produce any accurate content that helps promote the area.

Provided we hit at least our minimum raise on Indiegogo, we have the balance of funds required in the profitability of the business to launch as per our timeline. All funds raised over the minimum will just allow us to move faster, and welcome you guys in before the general public!

Other Ways You Can Help

If you can’t support this project, please shout & tell the world about us. Even just a little tweet will do.