$51,249 raised out of $10,000
Overview
Platform
Indiegogo
Backers
462
Start date
Mar 15, 2022
Close date
Apr 20, 2022
Concept

Brew better-tasting coffee without messy cleanups or over-brewing!

Story
 

 

 

Twist, toss, dry, repeat! Clean your PRESS in a few easy steps…

With the CAPRA PRESS, effortlessly remove the bottom and toss grounds into your compost or garbage.

 

Capra’s patent-pending filter system seals off brewed coffee from grounds after pressing. When you’ve decided your coffee is done brewing, the CAPRA PRESS stops the brewing process.

How does our filter prevent over-brewing? Let’s take a deeper look at our innovative filter system! 

The vacuum-insulated carafe seals in heat and keeps coffee hot. You’re able to relax and enjoy your coffee all morning without having to worry about over-brewing.

It may look clean, but what matters most is on the inside…

In traditional French Press filters, coffee grounds stay in contact with brewed coffee and old grounds build up between filter layers. Long Steep Times + Old Coffee Grounds = Burnt, Stale Tasting Coffee.

Our love of simple, functional design inspired us to design a filter system that not only works better but looks good. 

No over-brewing: One-way valves seal off coffee grounds to prevent over-brewing.

No trapped grounds: A smooth surface makes cleaning simple and prevents trapped grounds. 

Clean brew: Filter holes are cut to 300 microns, the ideal size for French Press coffee – preventing sludge and sediment from getting into your coffee.

Made to last: Made from durable, food-grade stainless steel.

 

 

With your help, we surpassed our $25k USD stretch goal and unlocked a second color option… blue! At the end of the campaign, you’ll get to select which color of CAPRA PRESS you’d like – black or blue. Next color at 75k USD…

 

Hi friends,

In 2020,  Zoey, Jeff, and I (Mia) found ourselves drinking excessive amounts of coffee while working from home. While we loved trying different brewing devices, we always found ourselves returning to the French Press (despite our love-hate relationship with it). It was during this time that Jeff and I started considering what the French Press could be with the right innovation. 

Why the CAPRA PRESS?

We wanted to design a French Press that took the guesswork out of brewing and the hassle out of cleaning.  

After countless sketches, CAD models, prototypes, and days of testing, we’ve developed a product that met our original vision.  By taking advantage of rapid prototyping, we’ve been able to iterate through multiple designs to ensure the CAPRA PRESS meets the high standards we set for ourselves when we began this project. 

The design evolved throughout the past couple of years but the core idea remained the same, design a coffeemaker that we’d want to use every day.

Nice to meet you! We’re a driven group that runs on coffee. We’re excited to introduce you to the CAPRA PRESS and to continue designing innovative products tailored to every coffee ritual. 

The enthusiasm of the Indiegogo community is one of a kind! We know that Indiegogo backers are relentless in their pursuit of innovative solutions to common problems, just like us. 

We loved using French Presses but were frustrated with the inconvenience of cleaning and the inconsistency of brewing. We set out to redesign the French Press to address these problems and more, and that’s just what we did with the CAPRA PRESS.  

Our small tight-knit team has combined our strengths and worked tirelessly to make the CAPRA PRESS a reality. To thank the Indiegogo community for their support, backers of the CAPRA PRESS will get an exclusive discount and be the first to get their hands on this ground-breaking French Press. 

 

Purchasing a CAPRA PRESS is like investing in a lifelong dependable friend who is always there ready to caffeinate you. You can count on the CAPRA PRESS to be functional and free of defects every time you need it. The CAPRA PRESS is covered by a no-hassle guarantee that covers any manufacturer defect or failure. All individual parts are replaceable, so in the unlikely event that any part of your CAPRA PRESS does fail, they are all completely replaceable or repairable. 

 

We will work directly with our manufacturer to fulfill the orders from our backers on Indiegogo. In accordance with Indiegogo Terms of Use, we will not offer refunds or returns for items unless there is a manufacturer defect or failure.  

Every CAPRA PRESS purchased comes with a lifetime warranty for any manufacturer defect so in the unlikely event that you receive a faulty unit, please contact hello@capramade.com and we will be happy to assist you. 

 

We know that coffee lovers aren’t limited to country borders so neither are our shipping options. With this in mind, please note that we will not be covering import taxes, duties, or other fees that may apply due to your local importation laws.

Shipping rates will be calculated when checking out.

 

The CAPRA PRESS is ready for manufacturing. We have done multiple working iterations of the prototype to ensure that all critical and cosmetic problems have been remedied. Our final prototype has been examined by a team of engineers and machinists at Selkirk College to ensure the final iteration is ready for manufacturing and large-scale production. Regular in-production audits, inspections, and third-party quality control teams will ensure the highest quality in each unit prior to shipping. 

The main challenge in delivering the CAPRA PRESS is the increased costs and delays in international shipping with the onset of the COVID-19 pandemic. However, to mitigate this risk, our costing models have taken into consideration these elevated costs to ensure that all orders from our backers can be fulfilled. We have also made our delivery window conservative to factor in increased shipping times. 

 

Thank you for your support. We’re stoked to bring this product to market and are grateful to everyone who has made that possible!

We’d like to give special thanks to some of our amazing mentors who were instrumental in the creation of the CAPRA PRESS. Erin Kerwin, thank you for providing technical guidance throughout this journey. Carolyn Gibson, from StartUp Revelstoke, thank you for providing us with business guidance and connecting us with helpful resources. Desi Allen, thank you for providing instrumental advice on manufacturing and supply chain development.

Of course, we cannot forget our many friends that have given us a helping hand and supported us, without whom it wouldn’t have been possible.

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