Sleek, Thin, Semi-soft, and Foldable
Newton-Rider, the bicycle helmet like no other
We believe the urban youth, embracing mobility and freedom of transport when at the same time refuses to compromise on design and style, need a bicycle helmet that is exactly this…
- Sleek
- Thin
- Semi-soft
- Foldable
- Built in chip for incentivised riding
- Comply to EN1078 and CPSC
The helmet
The Newton-Rider helmet folds like no other into 75mm and is easily stored in your bag and with a simple tap it communicates with any provider that might incentivise riding with our helmet. And last but not least we believe that riding with a helmet finally looks sleek and quite Instagrammable.
The team
We started the Newton-Rider project in early 2019 and are a professional and experienced core team of three. Daniel Bünger, German with a Masters Degree in Engineering specialising in Bio and Nano technologies, Wil Marschall, New Zealander based in the UK and an Industrial Designer and Ulrik Jensen, Danish and Concept Designer.
The team
We set high goals because we like to challenge and to push boundaries. Nothing has really changed in the way bicycle helmets are manufactured over the last 10-15 years. Helmets are still a hard, polystyrene hat, that for sure makes you safe when riding but are rather bulky and uncomfortable to wear and honestly, they do not make you look a lot prettier either.
The complex multi layered helmet construction of only 16 mm was an interesting challenge for us
We decided to try challenge the norm with science and engineering
The Newton-Rider helmet is made with sophisticated calculated compounds of Visco-Elastic and Non-Newtonian materials, the clever engineering and innovative design that makes the helmet not only comply to EN 1078 and CPSC safety standards when only 16 mm thin, but renders the helmet as a never yet seen, semi-soft and flexible helmet for comfort and style. Compared to traditionally made helmets that are completely rigid and require a thickness of 30-35 mm to comply to the same standards, we believe it is rather impressive what we have achieved.
Another advantage by the Newton-Rider helmet design is that in the event of a crash, afterward it is not unsafe to continue to ride with, it is still as good as new, unlike a traditionally built polystyrene helmet that has to be discarded after any impact.
Comparison of characteristics and properties between polystyrene (EPS) and the Newton-Rider material
The thing about fit and comfort
We all know how it feels riding with a polystyrene helmet – not really that comfortable. No two heads have the exact same form and shape which is why traditionally helmets come with a variety of foam pads to place inside to somehow try to make the helmet fit.
The Newton-Rider Helmet innovative IP protected design principles are not yet seen in the industry and makes the helmet fit any adult skull shape and circumference between 57cm and 60cm in a comfortable way. Thanks to their unique pad concept together with an elastic and flexible liner that adjusts to the head size and shape.
Our IP protected flexible design for fit and comfort
Always with me
Urban youth of today not only rides their owned bicycles but has embraced new modalities when it comes to their everyday transporting needs. The wave of e-scooters for sustainable transporting, the last mile to and from workplace etc, calls for a helmet that is also foldable to always have it with you. The estimated weight of the helmet is 450-470g
A helmet to always have with you
Hey it’s 2020
“We also wanted to make the helmet kind of IoT ‘ish. We have embedded in the helmet a highly sophisticated NFC chip, that together with our proprietary software API and if embedded in scooter apps, can make operators create incentives for riding with helmet
The entire development of the backend system and the API we have outsourced to Shape , Copenhagen, an award winning software company with 100+ developers doing advanced apps and backend systems for international clients.
Built in NFC chip for incentivised riding
Incentivised riding with helmet
With our API integrated in micromobility providers apps they can create incentives and offers to users in specific areas if they see a fit. This can be reduced unlocks, bonus rides, special offers etc.
Our software is even planned to also handle theft and many other cool features. In fact our highly sophisticated chip and backend system essentially creates an individual URL for each helmet.
There is nothing like the future
All in all, the Newton-Rider helmet, we believe, is in many ways how a helmet should look like and what the urban youth will expect from a modern stylish bicycle helmet of today.
Newton-Rider is backed by Innovation Fund
Newton-Rider is since 2019 backed by the state funded Danish Innovation Fund because of our innovative concept and engineering.
The project is in an advanced state and we comfortably estimate shipment to take place in early Q1 2021 for European backers and late Q1 2021 for North American backers.
Mould part for mass production
You can now become one of the first in the world to ride with the helmet, that of course will comply to the European standard for bicycle helmets, EN 1078 and the North American standard CPSC.
Take action
Back us now in this limited window to show you are committed to personal safety and freedom of transport in a sustainable way.
SHIPPING & TAXES
We ship the Newton-Rider helmet to all EU countries without any extra taxes or VAT.
Estimated shipping costs for EU and UK backers: EUR 9.00 /1 helmet EUR 15.00 /2 helmets
*UK Tax and VAT, TBA
At given time nobody knows how the tax situation will develop in regard to the UK leaving effectively the EU after 31.12.2020. We will notify UK backers and present a solution when facts are known.
We also ship to the US and Canada, currently estimated along Q1 2020.
Estimated shipping costs for US/Canada backers: USD 11,-/1 helmet USD 18,- /2 helmets
Prices do not include taxes and VAT for US/Canada backers. This will be subject to the laws and regulations in US and Canada and will be calculated and paid for before we ship the helmets out to you.
We also ship to rest of world albeit these perks has a slightly higher shipping cost added
Risks and challenges
The Newton-Rider team consists of highly skilled members and we have been working on this project for a long time before we could comfortably launch this Kickstarter campaign. The high goals we set out when we started Newton-Rider has since been tested and improved many times to ensure we can deliver on our promises. The newton-Rider helmet is truly different than all other helmets on the market today and thus we had to invent completely new ways of manufacturing a bicycle helmet. However we are in a good place and have known our manufacturing partners for nearly 10 years. We are confident to deliver a Newton-Rider helmet that is like no other simply because we have done our homework in advance. But we are also realistic. Unexpected things can happen no matter how well plans have been made. We all have experienced how a virus can change the world. Should anything occur that will have influence of our promises we are still professionals and will deal with it in a way that our backers can feel confident about.
