This is not our first rodeo

In 2020, we raised over $412,000 on Kickstarter and Indiegogo with our sister brand, Airhead. Things went astonishingly well and it blew our minds. Since then, we’ve successfully fulfilled 3,700+ orders all over the world, received a load of amazing feedback from backers and been featured in some rather prestigious press.

In the news…

What our backers say…

We’ve fixed these problems with the most innovative waffle weave towel yet, that’s lightweight and luxurious.

Waffles, without the maple syrup. These waffles really shake things up. They perform. And they make the Casacru Bamboo towel perform better than traditional terry towels in two key ways:

1) Way more absorbent 

The waffles are exceptional when it comes to soaking up water. They pick up the droplets and hold them, rather than just pushing them around. This makes it so easy to dry yourself when you hop out the shower.

2) Quicker to dry = more hygienic = smells fresher  

This is all about the huge surface area, based on the shape of each waffle. Something you just don’t get with the traditional terry. This makes the Casacru Bamboo more breathable, which increases the airflow through the towel. This accelerates evaporation, giving you a dry towel more quickly. Dry conditions are the right conditions to prevent bacteria and fungus from growing, which keeps your towel clean and smelling fresher for longer.

Bamboo grows fast. Really fast. Sometimes over 1 meter in a day.  It’s a sustainable natural resource known for both its softness and strength, which makes it an ideal material for use in towels. Due to their structure, bamboo fibres hold together well when woven into fabric, giving a finished product durability and longevity. 

Bamboo is also naturally porous, which means it can absorb moisture from your body particularly well. It is naturally antibacterial, resistant to odours and hypoallergenic, so it’s perfect for people who have sensitive skin or allergies. 

Of course, cotton still has many benefits, most notably its incredible ability to absorb moisture, as well as the plushness that it creates in a towel. This is why we’ve worked closely with our manufacturers, to find the perfect hybrid blend of bamboo and cotton, which we believe will give you the ultimate towelling experience.

We’ve gone to great lengths to find the best possible production partners for the Casacru Bamboo bath towel. Together, we prioritise innovation, product quality, sustainability and social responsibility to provide you with a product that meets the highest possible standards, whilst minimising our impact on this beautiful planet. 

We’re ready to go and have a clear path to production, enabling us to deliver towels to your door quickly and efficiently once the campaign is complete.

Three friends, striving to build a sustainable business that delivers exceptional products, whilst reducing our impact on the planet. Our ideas always come from you: our community. We listen to your problems, learn about what you need and provide affordable, environmentally-friendly solutions. 

We met in 2011, whilst studying at the University of Bath (UK), and quickly became great friends. Since then, we haven’t stopped laughing. We’re on a truly exciting business journey together and want to invite you along for the ride.

We’re record-breaking Kickstarter creators (top 0.5%), we’re award-winning members of the NatWest Accelerator and we love connecting with our community. Come and get involved.

Shipping costs will be charged separately, prior to delivery, via the Backerkit survey. During these uncertain times, shipping costs are currently at an unprecedented high, so it felt sensible to hold off, as we hope that prices may stabilise in the near future. In this case, we’d be able to pass the savings on to you guys. 

Check out our best estimates of the future shipping costs below:

Please note that the price of the item does not include additional duty and taxes that may be applied by individual countries according to their importation laws. 

Thank you for helping us to bring Casacru to life, we cannot wait to get these towels into your hands.

Risks and challenges

We’ve set out to create your new favourite bath towel. We know that’s an ambitious task that will bring with it some significant challenges, however this is not our first Kickstarter campaign, having previously done a hugely successful campaign under our sister brand, Airhead. After fulfilling orders to over 3,700+ crowdfunding backers, we have absolute confidence in our ability to deliver products that you will love, drawing on our experience in product development and production. We’ve teamed up with the most experienced Portuguese manufacturers and global distributors, who we’ve built excellent relationships with, to ensure we can work as effectively and efficiently as possible, in order to achieve our delivery ambitions. It’s important for us to note that unexpected things can happen during the production process, which can be very difficult to predict. Pandemics, international conflict and disruptions to global supply chains all have the potential to delay timelines. In view of this, we have added contingencies into our plan to give our most reasonable estimate of delivery timeframes. As members of the NatWest Accelerator Programme, we are also fortunate to have a lot of support from mentors, coaches and technical partners. This external support has added a great deal of expertise and experience, so we are confident that we can deliver a product that exceeds your expectations. As was the case with our first Kickstarter campaign, we know it’s going to be an exciting journey, full of challenges, but we’re up for it. We’ll keep our Casacru community up to date regularly!

Environmental commitments 

Long-lasting design

We’ve chosen the highest quality materials to produce the Casacru bath towel, including premium bamboo and cotton. The standards upheld in the weaving and stitching process by our Portuguese manufacturers, combined with the high grade of materials used, will ensure the lifespan of your towels will be maximised.

Sustainable materials 

Our towels are Oeko-Tex® certified, which demonstrates ethical manufacturing through sustainable production, zero harmful substances or chemicals used, and responsible working conditions throughout the manufacturing journey. The towels are safe to dispose of once their lifecycle is complete, or can be reused for another purpose, e.g. a household cloth for cleaning surfaces.

Something else

Being kind to the planet is at the core of our business and personal values.