meta-/ˌmetə,ˌmetə/: denoting a change of position or condition

We created the Meta Shell because most rain jackets feel like wearing a trash bag. They are hot, they are crinkly, don’t breathe, wrinkle, look terrible, are uncomfortable to wear, and don’t move with your body. Not only that, they only work when it’s cool and raining, so you look ridiculous carrying one around when it may or may not rain. We were tired of having to carry something that didn’t meet our standards, so we completely rethought how a rain jacket was built.

The Meta Shell has been designed from the fiber up to be the best shell for traveling, outdoor activity, and the best everyday jacket on the planet. The Meta Shell is waterproof, stain-proof, stretchy, comfortable, breathable, durable, packable, and versatile — making it the ultimate jacket for travel, outdoors, or everyday! The Meta Shell is packed full of features and meticulously crafted and built to convert from jacket to sling bag at a moment’s notice. The world’s most versatile jacket.

Available exclusively on Indigogo, back the project and save 20%.

But that’s not all. Gone are the days of tying your jacket around your waist, or draping it around your shoulders in case it rains or gets cold. The Meta Shell conveniently packs into its own pocket to become an ultra-portable sling bag. With an exterior waterproof pocket, the Meta Shell replaces both the shell and sling bag for all of your adventures. Designed from the yarn up to feel like wearing a sweatshirt, but perform like a high-performance rain jacket The most versatile jacket for travel, outdoor, and every day. The Jacket, Elevated.

…

…

When we set out to create a rain jacket as dynamic as your adventures, we knew we had to start from the fiber up.  The Meta Shell uses our advanced, custom 3-Layer Meta Cloth. The 3-layer fabric combines 3 unique layers to redefine the performance of a rain shell.

The outer layer is a dense, 4-way stretch knit polyester, with a matt face. It’s durable while creating a soft and quiet look that stretches in every direction. The interior 4-way stretch polyurethane membrane is bonded to the exterior fabrics. The unique 4-way stretch membrane keeps rain and wind out and allows heat and moisture to escape.  Finally, The interior layer is a soft, 4-way stretch polyester jersey built to wick moisture.

Meta Cloth is built to breathe freely, quietly move with the body, and keep you comfortable even in the wettest conditions. The Meta Shell is ready for the broadest temperature ranges and activities. Meta Cloth is Bluesign-approved and vegan for a more sustainable world.

This is NOT your average rain jacket! The Meta Shell has been designed and crafted from the yarn level up to perform, look great, and feel great in every scenario, no matter the weather or occasion. It’s soft, matte fabric tailored fit, and tonal branding makes it as at home in the city as it is on the trail.

The Meta Shell is designed and sized for a flattering and slimming, yet comfortable fit. Please refer to the size chart for specific garment measurements by size. 

*Please note: The size chart refers to the actual garment measurements of the product. In order to get the best fit, the garment measurements should be 1-2″ LARGER than your body measurements to allow for the “wrap” of the fabric.

Jacket Size equivalent:

• Small- Jacket Size 34-36
• Medium- Jacket Size 37-40
• Large- Jacket Size 41-44
• Extra Large- Jacket Size 46-48
• Double Extra Large- Jacket Size 50-52

If you have any questions about sizing and fit, please send us a note at help@westernrise.com.

When necessary, wash with like colors and mild detergent on cold. Line dry or tumble dry low. Do not use bleach or fabric softener, as these chemicals will damage coloring and water resistance.

Reactivating Water Resistance: Over time, the water resistance may appear to wear down. Reactivate it with a quick tumble in the dryer on low or by applying a tech wash.

Avoid oils and grease, as they will permanently damage the water-repellent treatment and possibly stain the piece.

We work with a vertically-integrated manufacturer that provides a fully transparent and ethical supply chain from the yarn to the finished pant. They have decades of experience working with performance fabrics at the highest standards, including Worldwide Responsible Accredited Production (WRAP) standards and Bluesign.

Western Rise was founded by Will and Kelly Watters in 2018 to provide freedom for men who want to own less and experience more. We maximize life’s possibilities by making the world’s most versatile clothing, no matter how you live, work, or play. Premium performance clothing is built and tested to endure the extremes, so you do more with less in any situation, outdoors, traveling, or day-to-day, without sacrificing style, performance, or comfort. Our small team has been working for years to bring this project to you. We know you will love it as much as we do.

We believe it is not just our responsibility but our obligation to protect the world we are part of and enjoy. This belief affects everything we do, from how we choose fabrics to who we support. So, we speak up and put our money where our mouth is. We fund and advocate for initiatives to preserve wild places and support social causes that make a difference for our planet. We are also proud to be a Climate Neutral Certified company. This means we’ve measured, offset, and reduced our company’s carbon footprint. The three-step process ensures Western Rise operates with net-zero carbon emissions.

We can’t say it enough. Thank you for believing in us. We can’t wait to get these new pieces in your hands.

We launch our most innovative lab projects on Indigogo to share them with you first. The funds we raise here go toward manufacturing and also help us continue to design future amazing products. We wouldn’t be here without the loyal support of our customers. It is your support, feedback, and encouragement that have brought us to this point. We are excited to continue to grow together.

Risks and challenges

Our team has a combined 60 years of experience manufacturing the highest quality performance clothing. In addition to running five successful Kickstarter campaigns, we have brought hundreds of styles to market for 100,000+ customers. We have our manufacturers lined up and ready to go with trusted suppliers. We know what we’re doing and you should be confident that we will deliver what we promise when we say we will.

We have dealt with our fair share of manufacturing hiccups and always deal with them in a transparent responsible way to keep our customers not just happy with their products but also proud to support us. Should any issues come up, you can be confident we will handle them with transparency and the utmost care for you, our backers.

Supply Chain:

We’re incredibly proud of our supply chain, and have a lot of confidence that we can make what we say we’ll make when we say we’ll make it. But sometimes things happen. Like fabric delays due to the yarn being stuck in customs. We add time padding for these events, but sometimes it is not enough. If anything should arrive we will get through it together.

We’re deeply committed to and excited about delivering a high-quality product, on time, that we know you’ll enjoy for a long time to come.

Thank you for your support! We are deeply grateful that you’re on this journey with us!

Environmental Commitments

The fabrics used to create the Meta Shell are Bluesign Approved for a more sustainable world. Why Bluesign?

The Bluesign® system regulates and reduces environmental impact through the entire textile supply chain from yarn to the finished product. The system reviews the use of chemistry, energy usage, water and air emissions, worker safety, and consumer safety. By developing guidelines and monitoring the implementation of the bluesign® system, Bluesign Technologies is encouraging the textile industry to increase its efforts in sustainability and reduce its environmental impact across the entire textile supply chain.

We work with a vertically integrated manufacturer that provides a totally transparent and ethical supply chain from yarn to finished jacket. They have decades of experience working with performance materials at the highest standards including Worldwide Responsible Accredited Production (WRAP) standards.