$362,280 raised out of $39,250
Overview
Platform
Indiegogo
Backers
2
Start date
Nov 26, 2022
Close date
Dec 10, 2022
Concept

Uphold Cutlery is a ridiculously small folding travel cutlery to help eliminate single-use plastics.

Story

How far do we go in promising our backers delivery of their rewards?

Our co-founder, Eric Tong, made a declaration on 22 Nov in witness of the Commissioner for Oaths, making our promise to all our backers the delivery of their pledges truthful, or otherwise a criminal offence in pursuant to Section 36 and Section 40 of the Crimes Ordinance (Cap. 200) under the Law of Hong Kong! This is a voluntary declaration and demonstrates our commitment to the project!

For more information on the declaration, please see FAQ.

For supporters who backed us for more than one set of Uphold Cutlery, the Good News is that you can mix-and-match your choice of Colours as long as they are unlocked at the respective Stretch Goals!

In the US alone, 40 billion of single-use cutleries were disposed in 2019. It is feared that this number would be much worse for years during the pandemic.  This habit of ours must stop! Our mission is to uphold the environment through the elimination of disposable utensils.

Image Courtesy of ecowatch.com

In June 2022, California became the first state to pass a new law to phase out single-use plastics. Very soon, the rest of the US would follow, like what many other leading countries around the world have already done!

Size Comparison: Uphold Cutlery vs Regular Card

Besides from convenience, the single biggest factor that deters users from using travel cutlery is its portability. Uphold Cutlery is market-leading in its weight and volume in travel cutlery design.  In a direct comparison*, it offers the lightest and slimmest solution amongst products that offer similar utility.

*Please refer to comparison chart below.

Disposable cutleries are conventionally designed to resemble regular tableware. They do not operate well with portable food containers which are often narrower and taller than regular crockery. This problem also applies to most travel cutlery designs in the market where the desire for flatness undermines their functionality*. Uphold Cutlery revolutionizes travel cutlery ergonomics to improve on-the-go dining experience and efficiency.

*Please refer to comparison chart above and images and diagrams below.

Single-use Cutlery vs Uphold Cutlery, when used with deeper food containers as illustrated.

The pandemic reminds us that users of disposable utensils are largely concentrated in the city. With this in mind we design the product to be a chic accessory to go with metropolitan lifestyles. Whether you are suited up for work, going light without a handbag, or just gearing up for an urban picnic, you will find the timeless design of Uphold Cutlery fit in with ease!

The Uphold Cutlery product development phase is complete and it is ready to go into production. We need your support, financially and spiritually, in the fight to eliminate disposable plastic utensils. Please help us spread our words to like-minded families and friends!

The Uphold Cup was an experimental project and first released in 2018 as a pilot product to test the market as to how the public reacts to collapsible travel utensils. It was also a ‘study’ for us to understand how folding geometries behave when used extensively in a commercial product. For more information please see FAQ.

CAD modelling of Uphold Cutlery

Design development mockups and prototypes of the Uphold Cutlery (2017-2021)

Uphold Cutlery is granted Utility Model Patent in China, and Patent Pending in US, UK, Japan, Taiwan, and Hong Kong.

Eric Tong, Co-Founder & Principal Designer

Eric Tong is the Co-Founder and Principal Designer of Eravolution, sister company of Uphold. He graduated with a Graduate Diploma in Architecture from The Bartlett School of Architecture, UCL in 2004. He worked for renowned late architects Zaha Hadid and Future Systems and developed a passion in industrial design. He is devoted to design innovation and in the ten years since his studio’s establishment, his work won multiple international awards, including the Good Design, Good Design Singapore, IF, Design For Asia, Golden Pin, and Perspective A&D Trophy Awards. Eric is a Council Member of the Royal Institute of British Architects (HK Chapter), and an Ex-Executive Committee Member of the Hong Kong Designers Association.

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