My story

I’ve been honing my sewing and clothing design skills since my childhood, inspired by my mother while growing up in Jamaica. My journey led me to open my first store in Toronto, and soon expanded to Chicago, where I now proudly operate two stores. My talent caught the attention of the fashion world, and I was even featured on Project Runway, while my creations graced the pages of numerous magazines. Participating in various fashion and trade shows further fueled my passion.

Now, I’m at a pivotal point in my career where I aspire to expand and take Swaby to the fashion capital, New York. To make this dream a reality, I initiated a successful Kickstarter fundraiser a few months ago to secure funds for essential marketing campaigns. With this initial success, I’m now on a mission to raise the necessary funds to open a New York City location, where I can continue to grow and make a difference in the fashion industry.

What We Need & What You Get

I’m embarking on an exciting journey to raise $100,000, a crucial step towards realizing the dream of launching the grand opening of Swaby New York in 2024. I’m reaching out to you for your invaluable support in making this vision a reality. These funds represent the minimum requirement to turn our aspirations into concrete achievements.

As a token of my appreciation for your support, I’m delighted to offer enticing perks through this campaign. For the next two months, you’ll have the exclusive opportunity to choose from a collection of unique Swaby dresses, all at a generous 30% discount. This means you can own a unique Swaby dress, crafted to your specifications, or opt for one of our stylish Urban Rebel casual wear designs. Our selected dresses cater to a variety of price points, ensuring there’s a perfect fit for every unique customer.

But that’s not all; as an added gesture of gratitude, each purchase will include a meticulously handcrafted patch cotton leather tote. Your contribution holds immense significance to me, and I want to express my heartfelt thanks for your unwavering support throughout this exciting endeavor.

The Impact

If you’re passionate about supporting local designers and preserving the handmade community, here’s your chance to make a meaningful impact and be part of something bigger. Opening a new store not only allows us to thrive but also creates job opportunities within our community. At Swaby, we’re a small company, making it an ideal place for individuals looking to break into the fashion industry to gain firsthand experience in navigating today’s ever-evolving business landscape. It underscores the significance of upholding a brand that prioritizes quality, consistency, and growth.

For our valued customers, this presents a golden opportunity to enjoy custom-fitted, handcrafted clothing tailored to your unique style preferences. It’s impossible not to fall in love with styles created exclusively for you, and to sweeten the deal, we offer free alterations for the lifetime of your Swaby purchase.

My unwavering passion for what I do is fueled by years of working closely with customers who have shown me the value of my skills and craftsmanship. In a world where true craftsmanship is becoming increasingly rare, they trust me to achieve the perfect fit and transform their style visions into reality.

Building on the success of my previous Kickstarter campaign, I’m more determined than ever to take Swaby to new heights. It’s evident that I have a strong and supportive customer base, and my goal now is to expand our reach and introduce Swaby to even more enthusiastic customers who appreciate what we stand for. Your support can help us make this exciting venture possible.

Risks & Challenges

When it comes to facing challenges, I’ve developed a knack for navigating them effectively, thanks to my years of experience in continuously adapting to the ever-shifting landscape of the fashion industry. Nothing really fazes me anymore; I’ve seen it all. Swaby’s journey to this point wouldn’t have been possible without taking risks, which has instilled in me the confidence that I can conquer just about anything.

This is precisely why I approach this campaign without fear. Whether I achieve my fundraising goal within the 60-day duration or not, I am going to remain committed to making this venture a reality. If I’ve refused to be deterred by obstacles in the past, there’s no reason to let them hold me back now. My determination knows no bounds, and I’ll continue to push forward until the Swaby brand is recognized in the fashion industry in New York and around the world.

Other Ways You Can Help

If you would love to make a contribution, but unable to make a financial pledge, there’s still a valuable way you can support us—by spreading the word and generating buzz about our campaign! Share our campaign links on your social media platforms, inform your family and friends who might be on the lookout for outfits for upcoming occasions or the approaching holidays, and reach out to any fashion enthusiasts you think would appreciate what we’re doing. Your efforts in getting the word out can make a significant difference in our campaign’s success. Thank you so much for taking the time to read through and get to know Swaby!