Paris-based Malou, a game-changing startup dedicated to empowering restaurateurs, has recently secured a significant €10 million in funding. This investment, spearheaded by Dutch venture capital firm henQ and New York’s Bleu Capital, marks a new chapter for Malou. It’s not just the VCs that see potential here; notable business angels like Bertrand Jelensperger, founder of The Fork, and several of Malou’s own restaurant clients, have also backed this innovative venture.
Malou’s Mission: Empowering Restaurateurs Digitally
Since its launch in January 2021, Malou has been on a mission to transform how restaurants manage their online presence. In today’s digital age, having delectable dishes, top-notch service, and an eye-catching decor isn’t enough. Restaurants need to shine online, and Malou offers them the tools to do just that.
The startup’s platform is a one-stop shop for online image management. It allows restaurateurs to take control of their digital footprint, from SEO and social media to e-reputation and digital interactions. By centralizing the management of a restaurant’s Google page, social media profiles, and listings on various platforms, Malou streamlines the digital side of the restaurant business.
Innovating with AI and Automation
What sets Malou apart is its innovative use of AI and automation. This tech-savvy approach enables restaurants to efficiently analyze customer feedback, curate engaging social media posts, and ensure consistent information across all digital channels. The impact is clear: boasting an ARR of between 2 and 5 million and serving 2000 customers across 12 countries, Malou’s effectiveness speaks for itself.
A Strategy for Growth and Expansion
This new funding isn’t just about sustaining Malou; it’s about propelling it forward. CEO and co-founder Louiza Hacene has big plans. The primary goal is to bolster Malou’s presence in France, enhancing the platform’s functionalities. But that’s just the start. Malou is setting its sights on international expansion, targeting major cities like New York and Paris.
Louiza Hacene emphasizes Malou’s bootstrap mentality, noting that while profitability was within reach, this influx of capital is set to turbocharge their product, technology, and data capabilities.
Looking Ahead: Talent Acquisition and New Horizons
Malou’s journey doesn’t stop here. With plans to bring on board 50 new talents by the end of 2024, including a financial director, a human resources director, developers, and data scientists, the startup is gearing up for a period of significant growth. This expansion is a testament to Malou’s commitment to revolutionizing the way restaurants manage their online presence in an increasingly digital world.
