In a significant stride toward transforming the landscape of freelancer management, Dutch startup Bubty recently secured a notable €1.75 million in seed funding. This boost comes as a validation of their pioneering approach in redefining how companies navigate the freelance workforce industry.
Bubty, headquartered in The Hague, operates as a white-label external workforce technology, streamlining a company’s resources into a bespoke talent pool platform designed for efficient global contractor and freelancer management. The recent funding injection, sourced from existing stakeholders and a prominent American industry entity, underlines a shared vision for the evolving labor market.
This financial backing positions Bubty to expand its footprint across the United States, primarily focusing on recruiting seasoned sales and marketing professionals while fortifying its technological infrastructure. Looking ahead, Bubty anticipates a Series A funding round in the near future to further amplify its international endeavors.
In an era where the reliance on freelancers continues to burgeon, Bubty’s innovative platform emerges as a game-changer in how companies and agencies approach the recruitment and management of freelancers. This funding milestone propels Bubty into the limelight, cementing its role as a pivotal player set to revolutionize the freelance labor market.
At the core of Bubty’s offering lies AI-driven technology, empowering companies to depart from conventional third-party marketplaces and curate their internal, personalized talent pools. This shift grants organizations complete autonomy over the freelancer management process, spanning from initial contracting to seamless payment procedures. Consequently, this approach bolsters brand credibility, ensures top-notch work quality, and streamlines the resource-intensive aspects of freelancer recruitment and management. Notably, transactions facilitated through Bubty’s technology align with international regulations, facilitating seamless hiring, contracting, and payment processes across 190+ countries.
Benjamin Schriel, one of the co-founders, highlighted, “Our AI-driven matching capability expedites the discovery of the right freelancer, a crucial aspect in an evolving market that demands flexibility.”
Lee Willoughby, another co-founder, emphasized, “The labor market is witnessing a shift toward decentralization. With nearly half of the global workforce comprising freelancers, there’s a burgeoning need for streamlined freelance management. Our technology, centered on creating private freelancer talent pools, presents a fitting solution.”
Since its establishment in 2019, Bubty has steadily fortified its foundational principles. The platform has garnered significant traction, particularly in the United States and the UK, where freelance utilization is prevalent, and legal adherence carries paramount importance. The staggering 240% growth in recurring revenue stands testament to the platform’s efficacy in addressing industry needs and demands.
Bubty’s trajectory signals a new paradigm in freelancer management, underscoring the immense potential of innovative technology in reshaping the future of work dynamics and operational efficiency across diverse global landscapes.
