With golden ratio grid lines, a useful sketching tool for designers and easily fit in your pocket.
We are a Phi Ruler team and proud to present our newest product. After 2 successful Kickstarter and several overseas crowdfunding, we are very blessed to sell 5000+ products worldwide, including USA, Europe, Japan, Taiwan and Korea. We’re back and introduce the new artistic version of Phi Ruler! Let’s take a look!
Phi Ruler – An ultimate design tool for anyone
After creating 2 versions of Phi Ruler that were a great success in Kickstarter, Japan and Korea markets, our team wants to create an artistic collection for anyone who loves sketching and design. We understand the importance of golden ratio application on every aspect from printed materials to User Interface design. The new design is an ultimate design tool that has a cool outlook, useful, handy and user-friendly for designers. Phi ruler is a tool you need for every aspect of design to imply golden ratio not limited to sketching on printed design, Typography design, product and logo design, architecture and interior design.
Phi Ruler (Artistry Edition), New Patterns & Golden Ratio
Inspired by geometric patterns from the 16th century, the new design has an artistic pattern, as well as a golden ratio art piece collection. Phi (φ) with number 1.618 was marked on the ruler. Many things in nature have dimensional properties that adhere to the golden ratio of 1.618. We believe that the new design of Phi Ruler shows the mathematical concept of the golden ratio, as well as assisting users to sketch for beginners to understand the theory behind golden ratio, as well as an artistic stationery.
Features of Phi Ruler
Phi Ruler (Artistry Edition) is a multi-functional ruler that is designed to make sketching handy in seconds. We’ve added new features to the new design!
1.Sketching
The golden circles – The philosophy of spacing and form
Golden Circles can be applied to designs of all kinds. It is very easy for you to draw a perfect circle with presentable proportioned shapes and patterns. This practice helps you to make decisions about spacing and enhance visualization of the design to real.
Phi ruler allows designers to sketch 12 sets of circles, further enhancing the different ratio of geometry and polygon.
2. Easy to use
Sketching is a good start for every design. The ruler is very handy and easy to sketch any curves and straight lines.
Dynamic Geometry: Euclidean Egg
The GeoGebra shows an interactive model, a step-by-step compass construction of an egg shapes, “Euclidean egg” (Basic Blackwell Limited, written by Robert Dixon)
Golden triangle and Fibonacci spiral
A Fibonacci spiral starts with a rectangle partitioned into 2 squares. By bisecting one of the base angles, a new point is created that in turn, makes another golden triangle. The bisection process can be continued infinitely, creating an infinite number of golden triangles, forming an equiangular spiral. A philosopher René Descartes, also known as Father of equiangular spiral, once said “If a straight line is drawn from the pole to any point on the curve, it cuts the curve at precisely the same angle”
By using the phi ruler, it is very easy to sketch advanced patterns such as “Flower Of Life”, Platonic Polyhedra and Metatron’s Cube.
The Flower Of Life created by 13 circles in a proportioned ratio. The pattern also contains the three-dimensional Metatron cube, which further enhances the building blocks of Platonic solids.
3. New Pattern Design
Phi (φ) with number 1.618 and numbers are marked on the ruler. It is worth for design and sketching lovers for collection usage.
4. Pocket size
The leather case is suitable for a shirt and pants pocket, so it will be very convenient to put and take it out.
5. Laser etched & Durable materials
phi ruler is designed with a durable and sustainable stainless steel and copper materials for a lifetime usage. The simple design allows you to draw and sketch in a comfortable way. We have spent 4 years considering every detail of the phi ruler. Everything from the colors to materials has been discussed and evaluated. These rulers are very portable and would be handy anytime. We hope that our phi ruler will become your lifetime personalized stationery.
6. Handcrafted Italian leather case
Each piece is handcrafted with 100% Italian made leather in high quality, very durable and stylish. We have black and brown color options with 2 card slots for you to choose to fit with the phi ruler and cash or credit card.
For More tutorial videos of how to use the Phi Ruler to sketch, please go to our Youtube Channel to find out more!
Our Design Concept – Golden ratio grid lines
Marked on the phi ruler, the golden ratio grid lines are designed for harmony design creation. We can sketch any linear lines, shapes and forms. This implies mathematics, product design, interior and architecture.
We can sketch any linear lines, shapes and forms by using the golden ratio grid lines marked on the ruler.
The golden ratio sketching is able to imply product design i.e. design chair and luxury fashion accessories.
LC4 Chaise Longue designed by Le Corbusier, 1928
Philip Johnson’s Glass House, completed in 1949. The golden ratio implies on each division of the glass house, including windows, front doors in overlapping rectangles shapes.
What is the golden ratio?
φ The golden ratio is a common mathematical ratio equal to 1.618, helping to make pleasing and beautiful shapes and create harmony and structure applied on design. It’s very common to notice the golden ratio on natures, such as ferns, flowers, seashells, even hurricanes. It’s also believed that the Golden Ratio has been in use for at least 4,000 years (or even earlier) in human art, design and architecture, from the Pyramids in Giza to the Parthenon in Athens; from Michelangelo’s The Creation of Adam on the ceiling of the Sistine Chapel to Da Vinci’s Mona Lisa.
Rewards
Time Schedule
About Us
We have been working on graphic, interior and product design for 12 years, leading a diverse and passionate team. We specialize in lighting design with a wide range of services, including product and gift design, interior decoration and visual installation. We had rich experience working across the world with retail shops and commercial projects in Hong Kong, Asia, UK, Europe and USA.
We are honored to achieve Red Dot Product Awards in 2018. Our team has been fascinated by ancient architecture and geometry design. After receiving the Golden Pin Design Award, this is our 3rd attempt at product development on stationary. We are creative and never stop exploring new materials in our design. We are passionate about what we do, and the opportunity to serve you and bring such a fantastic product to market has been an incredible adventure. Indiegogo is an amazing platform that empowers us to give you, our supporters, a great price and value. Plus, through Indiegogo, we can cordially invite you on our journey and share the manufacturing process. Thank you for your support!
Golden Pin Design Award 2021
Thank You for featuring us on the previous crowdfunding campaign!
