$106,514 raised out of $3,000
Overview
Platform
Indiegogo
Backers
35
Start date
Oct 28, 2020
Close date
Oct 29, 2020
Concept

A laser engraved, aerospace aluminium ruler set at a practical 30° angle.

Story

We are Orangered Life. We celebrate simplicity and smart design. After 3 successful 30° ruler crowdfunding campaigns, £90k+ in funding, and delivering 10,000+ products, we’re back and better with the 30° ruler 4.0! 

 

What makes 30° ruler different?

The key change we’ve added is a 30° slope on the ruler’s face. It’s a simple, yet incredibly effective, update and it makes the 30° Ruler so much easier to use.

 

Instead of a flat ruler, this one is angled at a 30° slope. You can read the measurements from a glance without having to lean over (improving your already questionable posture).  And also you can easily grab it without having to drag it towards the edge of the table.  Finally, the angled nature of the ruler makes it safe for cutting.

 

 

 

 

Apart from its signature sloped design, the 30° Ruler also has a couple of new features. 

 

 

For starters, the new ruler starts at zero; meaning you can start measuring from the very edge of the ruler instead of having to make adjustments for the useless blank space before the laser engraved measurements.

 

 

This 2-in-1 ruler has millimetres and centimetres on one side, inches on the reverse. Inch and centimetres are labelled in the same direction allowing for easy conversions. 

 

 

The 30° Ruler is designed to eliminate the confusion and strain of reading your typical ruler with every tick mark labelled. On the English side, all hash marks are labelled to eliminate guessing and counting of lines. On the Metric side, both the millimetres and centimetres are numbered and the hash marks rise and fall making it easy to identify specific millimetre measurements.

 

 

The ruler itself is made from Aerospace grade aluminium while the measurements are laser targeted. In addition to making it more durable, the materials used also make the 30° Ruler more lightweight and scratch-resistant. 

 

 

Scratch-resistant

What’s New?

30° Ruler 4.0 is made with the same high-quality Aerospace-grade aluminium while the measurements are laser targeted as the original, but there are a few new things to make it even better:

  • New wider design for better grip and easier to read.
  • Larger font size and non-glare surface makes reading quicker and easier in any environment
  • New colour: vivid white markings with a classic black background.

 

 

 

Two Colors, Three Sizes.

While not all rulers don’t have it (which they definitely should), the 30° Ruler has two different measurements etched on both sides. The ruler also comes in 3 sizes of 6, 8, and 12 inches, so you can choose the right sized ruler depending on what you’re measuring. 

 

 

Thank you

We are passionate about what we do, and the opportunity to serve you and bring such a fantastic product to market has been an incredible adventure. 

Country
Links