We aim to create workwear garments that you can wear every day featuring a modern expression.
After successfully funding our previous project, the April Pour-Over Brewer, we are back with our latest project. We proudly introduce April Utility Workwear Garments.
This project began last year, with the objective to create a workwear collection that we could wear and use every day in our Coffee Roastery. One year later, we are now ready to launch April Utility Garments.
Our Utility Garments are durable and comfortable with a visual expression that is modern. These are garments that you can use every day and that we believe will last you a lifetime; we take our inspiration from the street corners and boulevards of the world that we have experienced whilst on our travels.
About this collection
Check our video about the collection
OOur first capsule collection is based upon one outfit, no more, no less. We create for ourselves first and don’t restrict ourselves to trends and seasonality. Our process is simple; once we have found inspiration – we create, one outfit at a time.
We favour function first. Aesthetically, we wish for the first edition to represent the identity of our brand, therefore working with our established colours and clean visuals, directly inspired by the city we live and work in; Copenhagen.
The products
The Creator
All that the Creator touches becomes an interpretation of how he sees the world. There is no place too poor or unsuited for creation. The Creator understands that the only boundaries that exist are those created in his mind. In times when you can’t see the light at the end of the tunnel. The Creator will be the one guiding you, lighting up your path.
About Us
This project is founded by Patrik Rolf as an extension of April, a quality-focused brand based in Copenhagen, currently home to internationally acclaimed April Coffee Roasters.
We teamed up with the two founders of Copenhagen based Birrot – a Korean Design Studio Established in 2018 -, Sey & Min (both graduates of Central Saint Martins in London). They’re technical skillset and understanding for fabrics combined with our esthetic vision resulted in this project.
Our production is done in the same Factory as Birrot produce their own brand. This way we can ensure quality, consistency and transparency from the start.
This project was born after we started to look for a “work-outfit” for our Coffee Roastery, April.
We wanted to create something that represented our brand value – Quality. After months of searching for brands to collaborate with, we decided to explore the opportunity to do it ourselves.
We wanted to create Utility Garments that is durable and comfortable with a visual expression that is modern – Garments that you can use every day and last you a lifetime -, we take our inspiration from the street corners around the world that we experience on our travels.
