$201,780 raised out of $10,000
Overview
Platform
Indiegogo
Backers
1
Start date
Dec 08, 2021
Close date
Dec 09, 2021
Concept

Beautifully designed punchbag and smart trackers. Take your home boxing workout to the next level.

Story

Designed with an award winning product design company in London, the Boxx bag and trackers combines beautiful design with smart tech–and there’s nothing else quite like it.

 

We’ve been creating boxing workouts since 2017 via our fitness app and London studio. Now we’re taking it to the next level.

 

The problem is, there’s nothing quite like punching a bag coupled with the electric vibe of a group fitness class. A great instructor, the right music and the energy of the class smashing out those combos together create an experience you just don’t get at home.

 

We decided to create the solution:

 

THE BAG

When designing the bag, we conducted thorough usability testing of existing free-standing punchbags — it proved that the current bags are hard to move, often unstable and make your home look like a gym.

 

 

With this feedback in mind and inspired by the latest in interior design, we re-imagined the punchbag, available in 4 different colours with the option of 2 different fabrics, either a vegan leather or LUX cotton blend cover – making our punch bag a hit in any room.

 

 

THE TRACKERS

 

 

Our trackers deliver the experience of having a boxing instructor, wherever and whenever you want. Track the speed, power & direction of every punch plus earn Boxx points. The more effort you put in the more points you will earn. You can see your metrics live in class as you workout or choose to join a class with a live leaderboard allowing you to compete against your fellow Boxx community.

 

 

All your metrics will be logged in the app, allowing you to track your progress over time including your Boxx points, punch count, speed, power, calories burned, workouts completed, streaks, programs completed and more!

 

 

Offline tracker mode for when you want to do a Boxing workout off the app. Want to stay on track when you are doing a boxing workout in the gym or in a studio class? The tracker offline mode will allow you to see live punch metrics as you train as well as logging your data in the app alongside all your workout stats. 

 

 

THE APP

 

OnDemand classes

Our Boxx app delivers the best boxing classes plus, strength, running and a recovery section, including yoga and stretching. Discover classes by searching for your favourite instructor, class type, or find a class that suits your mood or matches your goals. Whether you like to set your own goals or follow a plan, there is something for everyone.

As well as individual classes you will also have access to our training programs and themed workout series, if you prefer guidance on reaching your goals!

 

 

Track your progress, earn achievements, and reach your fitness goals

Sync your trackers to our app to view your live in-class metrics plus detailed workout stats and your progress over time. The more you Boxx, the more opportunities you have to earn achievement milestones and Boxx points whilst working towards your fittest self.  Over time we will be adding features that will allow you to invite and challenge friends and family or go head to head with your personal best!

 

As part of this campaign, we are giving all backers free LIFETIME subscription to the new Boxx app which will available at the time of the product being shipped.

 

Boxx differs from many other Indiegogo campaigns – not only do we have a working prototype, but our customers have joined over 2 million minutes of our online workouts via our iOS/Android App, Amazon Prime and virtually in gyms around the globe.

 

 

In November 2019, we opened our Boxx studio in London, where 1,000+ customers have worked out and where we’ve been able to gather valuable feedback to understand the challenges people face working out at home versus in the studio. This data has all fed into making the very best boxing product. 

 

But don’t just take our word for it! Here is what our customers have to say:

 

We’re bringing something different to the market. We have reimagined a freestanding bag and punch trackers to provide a better experience than anything else that already exists in the market at a more affordable price.

 

Our bag road map includes:

  • Additional LUX bag cover colours, fabrics, prints
  • Additional base colours, materials and finishes

 

Our tracker road map included:

  • Additional metrics

 

Our App road map include:

  • Live streamed classes
  • Social features to invite friends and enter challenges 

Our Fight Mode + Storage Mode explained …

Have you ever tried to move a 100kg+ punch bag around your living room? Trust us, it’s not easy. This is why we wanted to design a punchbag that is both easy to move and store away.

 

 

We decided to insert wheels into the base. However, this is not as easy as it seems, which is why we created the Fight Mode/Storage Mode concept.

When in Storage mode the bag has less flex, allowing you to tilt the base and manoeuvre the bag from A to B.

When in Fight mode the bag is much more flexible. This allows the bag to absorb some of the force of your punch and therefore helping to keep the base steady.

1. Simply twist and lift your bag to lock it into fight mode

2. Do the reverse to put it back into storage mode

3. Tip and roll to store it away

Yes it is that easy!

 

After you have positioned your bag where you want it and unlocked fight mode you can…

Our promise to Indiegogo backers – all perks will be at the lowest prices possible and you will be the amongst the first in the world to receive them!

Bag + Tracker Colours

 

You will be able to confirm your colour preference for both your Bag and Trackers. For detailed information, please see our FAQs.

 

 

 

Shipping for the Boxx Trackers is included within the perk amount for all backers.

Shipping for any perk that includes the bag for backers outside the UK (ie. our EU, US and Canada backers) will be separately charged after the Indiegogo campaign has ended, when we are ready to ship your perk.

Due to unusually high shipping costs caused by global supply chain issues (due to COVID and other things), we will be charging shipping just prior to fulfilment, in the hopes that costs will decrease. Any decrease, we will pass the saving onto you, and lower our shipping rates.

The table below represents our shipping costs. The amounts in blue are our best estimates as of December 2021:

 

 

*Shipping estimates will go up and down depending on your choice of accessories and global shipping rate at the time of fulfilment. 

 

All backers will be responsible for any unforeseen and additional import duties, taxes and customs fees after the shipment arrives in their country.

 

 

We have spent the past year working on a connected boxing product that aims to bridge the gap between the studio class experience and that of an online class.

We have been working with an award-winning product design company, Morrama, based in London.

Here’s a snippet from our journey so far…

 

Starting with our initial vision to the very latest prototype. During which time we raised our first round of investment to fund the development process.

 

Early tracker prototypes and 3D prints

 

Version 1 of the manufacturers prototype

 

This is Tye testing our current tracker prototype that tracks punch count, speed and power. Our official Boxx app will do this live in our workout videos. You’ll also have access to historical data including calorie count and goals to help keep you on track. Thanks for watching!

The most common question we get asked when people see our bag is ‘Can it take heavy hits?’. For those who want the science behind it, read on. For those of you who believe actions speak louder than words…take a look at the clip below! 

 

 

Heavyweight boxer weight (201lbs+) = Tye’s Weight (203lbs)

Note: This is a video of our latest prototype, which we will be making refinements to before mass production. The bag above has only be filled with 100kg of weight. It can take approximately another 75kg of weight in the base.

 

After trying many other bags that moved across the floor considerably on impact, we set out to design something that was better. Meticulously testing and refining to make sure our base stayed in one spot, even after repeated heavy hits!

 

The following components contribute to the stability of a bag:

– The weight in the base

– The shape of the base

– The recoil of the bag

 

We spent months experimenting with different variations of the above until finally we found a combination that worked.

 

Final testing will take place early next year using a larger test group. This will enable us to further improve our design before mass production.  So rest assured, your bag can take a decent punch and when it does it will remain in one spot!

 

And with a growing team, we are chasing a shared goal to make boxing inspired fitness accessible to all. We all know the impact fitness can have on our daily lives and long term physical and mental health, and we believe that access to the best form of training should be available to everyone. Join the Boxx journey and help us make it a reality!

We’re launching Boxx on Indiegogo to bring together a community of people who are passionate about our mission and believe in our potential. We want to build the future of Boxx with you!

As a token of appreciation, we’re offering discounts and early access before Boxx hits retailers. Missing out on Boxx now means waiting until 2023!

 

 

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