$52,065 raised out of $10,000
Overview
Platform
Indiegogo
Backers
549
Start date
May 04, 2021
Close date
Jun 04, 2021
https://youtube.com/watch?v=536252486
Concept

Introducing Nuven, a new category of super comfortable casual shoes.

Story

Cool Comfy Shoes easy on You and the Planet

At Undo For Tomorrow we believe everyday shoes should not be hard, rigid and made of ordinary materials that hurts our feet, back and the environment.

Introducing Nuven

Our new design offers supreme comfort using soft materials and it’s so light that you even forget you are wearing them. Most importantly is made with the best recycled and natural materials and completely vegan. Nuven is genderless and is available in 4 colours:

 

Innovation Trough Comfort and Sustainability

​Collectively we have improved our technology for supreme comfort using the best recycled materials available.

Lightweight

Designed with super light materials weighting only 186gr so you almost forget you’re wearing shoes.

Improved Fit

Not all shoes fit as we all have different feet. So we developed a material that is resistant and stretchable so it molds to your feet with use.​

Sustainable

We care about our community and our planet. We believe it is our responsibility to make products as sustainable as possible. 

Weatherproof

Designed to make your life simple. The uppers are water repellent and the outsoles are made with sticky recycled rubber for best grip.

 

What makes Nuven Special

 

Style and comfort united for good

Use it without fear. Nuven is durable, lightweight, super comfortable and made to support your daily adventures.

 

Behind the Design: A new category of Casual Shoes

Our aim was to came up with a design that combines comfort you normally see in performance sneakers with the style and shape of casual shoes.

This is how we made the most comfortable casual shoe on the market.

 Starting off with our Toe Cap material: Adds resistance, durability and a cool look, but it’s also responsible for the perfect fit . It’s a stretchable material made from Amazon Rainforest rubber.

The SmoothFoam™️ Midsole: Perfect blend of softness and energy rebound, so you can spend a full day walking and feel comfortable and happy in the end.

This combination makes Nuven Super Lightweight, even compared to running shoes. It only weights 186grs or 6.5 oz in the woman version.

 

Upcycling as much as we can.

As a company we want to change the way people look at “trash” and prove that recycled and upcycled materials are as worthy as new ones.  

Our rubber outsoles are made with discarded party balloons and tires leftover, adding slip resistance and great flexibility.

The upper materials are 100% vegan. 
The lining is 100% bamboo for a silky touch, it also helps with odor control and it’s anti-bacterias.
We choose a super smooth suede made of recycled plastic for the outside layer and added a water repellent coat so you don’t need to worry about rainy days.

To finish off : Our Insole is made of castor oil and it’s from Ortholite™️. Global leading comfort insole brand.

Fairly Produced in Brazil

 

We proudly produce our shoes in Franca, a Key cluster of shoe industry in the State of São Paulo, Brazil.

The city of Franca is Brazil’s second largest footwear production centre. It consists of hundreds of companies with the capacity to produce over 30 million pairs of shoes a year, directly generating about 20,000 jobs.

Our Partner is a family-owned factory incredibly strong on environmental responsibilities and human and social rights, with good working conditions and wages. They invest in state-of-the-art machinery and equipment, using only high-quality materials, supplied mostly within the Brazilian domestic market itself.

Our Team

Companies are people. And we are Undo For Tomorrow.

We are a Start-Up born in 2018 in the enthusiastic city of Rio de Janeiro, and now based in Lisbon. Since then we are on a mission to bring comfort, style and hope by providing lightweight cool shoes to help reduce stress in people’s daily lives.

 

WORLD WIDE SHIPPING FROM PORTUGAL (EU DUTY FREE)

EU countries: Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.  Products will be shipped from Portugal so if your shipping address is any of these 27 countries you will NOT have to pay any additional duties, taxes or vat, we got you covered!

Rest of the world: You may have to pay additional import duties or other applicable taxes, it will depend on the import policies of your Country. We recommend talking to custom or border authorities for more information as taxes vary from country to country.

 

 

Risks & Challenges:

We’re as prepared as we can possibly be. The manufacturing process is fully organised and all the supply chain is already in place from our existing business in Brazil, this is not an experimental project by any means.

The one new thing and unknown for us is global shipping and logistics. That’s why we decided to team up with leading logistics company WW to prevent any unexpected issues. But remember, this is a global campaign anything major on a global scale could set us back.

We commit to over-communicating with our backers to make sure that you know all progress during our production and shipping.

 

Ready to join us and be part of the Future?

Have a question? Chat with us 😉

Country
Links