Overview

Hello! I’m Rick Pack, the founder of Do Only Good Pet (D.O.G), a company dedicated to improving pet health through all-natural treats, meal toppers, and wellness products. As most dog owners, I’ve seen firsthand the difference quality ingredients make in our dogs’ lives. Our mission is to provide dogs everywhere with products that support a long and happy life.

D.O.G. offers a line of human-grade and ethically sourced products.

​Real Meat Fillets – single protein, human grade, air dried, no preservatives 

​Organic Sweet Potato – air dried, no preservatives 

Crunchy Bites – plant-based biscuits, all the benefits without the meat

Pumpkin – with added health benefits Antioxidants, Electrolytes and Omegas

Meal Toppers – 100% air dried beef heart and beef liver

Wellness – all natural ingredients, no harsh chemicals

By supporting Do Only Good Pet, you’re not just part of a campaign; you’re part of a movement towards better, more conscious nutrition and wellness.

Are you ready to make a profound impact on dogs with products that support health and wellness? Join us in nurturing a healthier future for our furry love ones.

What We Need 

Do Only Good Pet is raising $50,000 to further support our strategic pivot that focuses on growing demand for healthier and more sustainable treats, supplements and all-natural health and wellness products. 

Our products tick all the boxes for today consumer a premium, healthy line of products made in small batches with sustainable, human-grade, and ethically sourced ingredients plus 100% transparency.

By supporting D.O.G., you become part of a community that values pet health, longevity, and well-being. Dog lovers who are dissatisfied with low quality and unhealthy pet products.

Funding Goals and Allocation

Funding Goal: $50,000

Breakdown:

• $20,000 – Inventory  
• $15,000 – Digital Marketing/Advertising/Email Launch Plan
• $10,000 – Website upgrades, Professional product shots, lifestyle and product usage shots, label designs, bundle boxes graphics and inserts.
• $ 5,000 – Operational Costs: Administrative expenses, website maintenance, and other logistical needs to get our operations running smoothly.
• We pledge full transparency with our backers. We believe in building trust through openness and accountability.

Pup-Perks 

Your Pup gets perks! … as a supporter you get a D.O.G. Treat Box, Health & Wellness Box, and coupons for shopping on doonlygoodpet.com.

Risks & Challenges

D.O.G. has successfully pivoted both our product line and sales approach. 

• The company has shifted its focus to all-natural treats, meal toppers and all-natural wellness products. 
• We have shifted our sales approach to focus on direct-to-consumer and direct-to-retailer sales. 

 We are currently producing and selling products. We are moving forward regardless of the funding level, and we will keep all backers updated with our progress and growth.

D.O.G. 2024 Traction

N a t i o n a l  R e t a i l e r s  D i r e c t  –  D 2 R

• D.O.G. is on F A I R E (an online wholesale platform for retailers). 
• Currently 4 FAIRE retailers nationally.
• 95% reorder rate.

C a l i f o r n i a  R e t a i l e r s  D i r e c t  –  D 2 R

• Currently 6 direct California/National retailers.
• 98% reorder rate.

d o o n l y g o o d p e t . c o m  –  D 2 C  

• A key D2C marketing focus is building a monthly sales base focused on subscriptions/product bundle boxes!
• BEST DOG EVER Boxes (Individual/Subscription)
  Meat Eaters Bundle – 100% Meat Fillets and Topper
  Veggie Bundle – Crunchy Bites and Organic Sweet Potato
• SPECIAL OCCASION Boxes
  The D.O.G. Holiday Box – this past holiday (2023) we sold 100 boxes!

D.O.G Gives Back

• Do Only Good Pet contribute 1% of our revenue to Carbon Removal!  

doonlygoodpetfood.com