TRUE STORY : EVERYONE SAID I WAS CRAZY FOR THINKING WE CAN MAKE THIS WORK AND I SAID CRAZY IS WHAT MAKES FASHION WORKS.

I KNEW THIS COULD WORK WHEN I GAVE A SPEECH : WE NEED TO EXPLAIN TO OUR CUSTOMERS WHY A DIRDIBAG IS WORTH 1250$ OR WHY A DIRDISHOE IS WORTH 1100$, AND A TEAM MEMBER ANSWERED “BECAUSE THEY’RE DIRTY”,  AND I REALIZED OUR MESSAGE WILL NOT BE HARD TO GET ACROSS. IF YOU TELL YOUR FRIENDS AND FAMILY YOU WANT A DIRDIBAG FOR CHRISTMAS, IT WILL CONFUSE THEM AND YOU GUYS WILL HAVE SOMETHING TO LAUGH ABOUT LIKE WE DID !

THE DIRDI MANSION, THE HOUSE OF FASHION!  VISIT OUR WEBSITE… LINK BELOW.

• A DIRDI STORY 

The name DIRDI is because a group of young talented individuals told me it’s nearly impossible for them to succeed because they’re from the “bad side” or “dirty neighborhood”. This brand will stand for and support the future of our country by teaching our youth that dirty can be used to make something beautiful and thou shall not give up on their dreams because of where they come from.  In what we call a “chill” between friends we talk about how most of us buy designers from foreign country more than in our homeland and on the top of that sometimes we’re not getting the value of our money. The name of the brand is what’s valuable rather than the materials used to make the product and another reason why foreign designers are expensive even when they use cheap materials is import tax. Knowing that the customers are not getting their money worth, we realized that : They’re overpricing the customers while making it hard for talented new designers to promote their work because they also dominate the market. We realized we can give fashion a new symbol, a new house, a new vision:  Dirdi Mansion, The House of Fashion!  We needed to solve two problems, overpricing and market domination that is shadowing new talents. Even if we make highest quality product, people will only buy expensive stuff from known brands. We like fashion, we like watching youtube videos and we like reality tv, let’s show our customers the story behind our products and get our customers interested in joining our community. THE DIRDI COMMUNITY!

IN PARTNERSHIP WITH A MAJOR BROADCASTING PLATFORM, WORLD CLASS DESIGNERS AND ENTERTAINERS WE BELIEVE SHOWING WHO WE ARE AND THE FAMILY WORKING BEHIND THE PRODUCTS YOU BUY WILL GIVE US A CLOSE CONNECTION TO OUR CUSTOMERS AND HELP US NOT FORGET WHERE WE CAME FROM. IN OUR SHOW YOU WILL WITNESS OUR AMAZING TEAM OF MEN AND WOMEN WITH UNIQUE PERSONALITIES, WE OFTEN DISAGREE AND FIGHT BUT WE LOVE EACH OTHER AND WE’RE ALWAYS HAVING FUN AND ENJOY WORKING TO BRING YOU THE BEST. OUR DIFFERENT PERSONALITIES IS WHAT WILL MAKE OUR SHOW AMAZING AND THERE’S OFTEN CRAZY SITUATIONS WHERE WE’RE LIKE: THIS IS CRAZY! WE SHOULD BE ON REALITY TV, SOMEBODY RECORD THIS! SO WHY NOT? IN PARTNERSHIP WITH A BROADCASTING PLATFORM, PROFESSIONALS WILL FILM AND PRODUCE EPISODES ABOUT THE MANSION, THE TEAM, THE WORKS AND THE COLLAB. WE WILL MAKE THE CONTENT AMAZING AND GAIN A STRONG SUPPORTIVE COMMUNITY.  WE WILL MAKE THE DIRDI MANSION THE NEW HOUSE OF FASHION. We will film everything, and as we decorate and renovate the mansion and grow the company, you will witness something big getting created and you will be part of it! YOUR FUNDS WILL NOT BE USED FOR THE SHOW BUT FOR RENOVATIONS AND MATERIALS. YOUR FUNDS WILL ONLY GO TOWARDS MATERIALS FOR PRODUCTIONS. 

THE SERIES WILL COVER THE CONTEST WHER WE WILL SELECT A WINNER TO DESIGN THE NEXT PRODUCT AND HAVE A CHANCE TO WORK WITH A WORLD CLASS DESIGNER AND A CELEBRITY WHILE TAKING 15% OF THE PROFIT TO PURSUE HIS/HER DREAMS . A DESIGNER CONTEST TO SEE WHO GETS TO CREATE THE MASTERPIECE ? I WOULD WANT TO WATCH THAT! THE EPISODES WILL BE VERY INTERESTING AND IT WILL INCLUDE  EVERYTHING ABOUT THE CHARITY OUR CUSTOMERS WILL BE FUNDING BY BUYING OUR PRODUCTS AND THE AMAZING WORK THEY’RE DOING. THE DIRDI MANSION WILL BE A FUN PLACE TO WORK AT ! EVERYTHING MADE IN THE DIRDI MANSION WILL BE WITH THE HIGHEST QUALITY OF MATERIALS AND CRAFTSMANSHIP. WE WANT A NEW VISION FOR FASHION! WE WANNA BRING ART TO FASHION. WHEN I HEAR DESIGNER: I HEAR DESIGN, I HEAR CRAZY, I HEAR FREEDOM, I HEAR PASSION AND I REALLY DON’T SEE THAT WHEN A DESIGNER PRODUCT IS RELEASE AND IT’S JUST A REGULAR PRODUCT WITH JUST THE BRAND LOGOS ON IT. WE COMBINE THE HIGHEST QUALITY OF MATERIALS WITH AMAZING DESIGNS AND WE ADD A TOUCH OF INNOVATION. WE WILL MAKE IT ORIGINAL AND CRAZY! WE WILL SELL WEARABLE PIECES OF ART AND TELL YOU THE STORY BEHIND IT! IT TAKES TIME TO BE A WELL KNOWN DESIGNER BRAND AND IT’S HARD. MOST OF THE FASHION DESIGNER STARTUPS FAILS BECAUSE THEY UNDERESTIMATE THE MARKET PENETRATION RATE AND OTHER CHALLENGES. WE HAVE FRIENDS THAT ARE SUCCESSFUL IN THE FASION INDUSTRY AND THEY WILL GUIDE US, WE CAN SUCCEED AND ACHIEVE GREATNESS BY BEING CLOSE TO OUR CUSTOMERS AND PROVIDE THEM WITH ENJOYABLE CONTENT AND UPDATE ON EVERY PROJECT ON OUR SHOW SERIES ! WE WILL PROVIDE HIGH QUALITY PRODUCT WITH AMAZING DESIGN AND THE CUSTOMERS WILL KNOW THE STORY BEHIND IT…

• MATERIALS AND DESIGN

-WE USE THE BEST MATERIAL TO GUARANTEE THE DURABILITY OF EACH PRODUCT AND WE ONLY PRODUCE LIMITED SO WE CAN FOCUS ON THE QUALITY OF EACH PRODUCT.

-A 3 PERSON DESIGN: 

1- BY HOSTING THE DIRDI FASHION CONTEST WE WILL SELECT A TALENTED ARTIST/FASHION DESIGNER THAT WANTS THE PURSUE HIS/HER DREAMS.

2- A WORLD CLASS ARTIST/FASHION-DESIGNER TO COLLAB IN THE DESIGN

3- A COLLAB WITH A WELL KNOWN ENTERTAINER OR ARTIST TO BE PART OF THE DESIGN AND CHOOSE A CHARITY THAT MEANS SOMETHING TO THEM.

• WHAT WE SOLVE

-CUSTOMER BENEFIT (+ TRUST, INTERESTING CONTENT AND LONG LASTING HIGH QUALITY PRODUCT)

SOMETIMES THE NAME OF THE BRAND IS WHAT’S VALUABLE RATHER THAN THE MATERIALS USED TO MAKE THE PRODUCT, WE GIVE THEM A CHANCE TO SUPPORT THE HOMELAND BY BUYING PRODUCT WITH THE HIGHEST QUALITY AVAILABLE. REMEMBER THAT IN  DESIGNER: I HEAR DESIGN, I HEAR CRAZY, I HEAR FREEDOM, I HEAR PASSION.  WE COMBINE THE HIGHEST QUALITY OF MATERIALS WITH AMAZING. WE ALSO PROVIDE INTERESTING CONTENT AND OUR TEAM AND WORK WILL BE REALLY INTERESTING TO WATCH!

-CHARITY BENEFIT (+20% OF PROFIT)

FASHION IS HOW MUST OF US EXPRESS OURSELVES AND IT CAN EVEN DEFINE OUR IDENTITY ! WE SPEND OF MONEY ON FASHION AND IF WE CAN HELP WHILE LOOKING FOR A WAY TO EXPRESS OURSELVES, WE WILL FEEL PROUD TO CONTRIBUTE! CHARITIES WILL RECEIVE FUNDING AND ALSO USE OUR PLATFORM TO PROMOTE THE WORK THEY’RE DOING AND LET THEM TALK DIRECTLY TO YOU! THE CHARITIES CAN GET EXTERNAL ADDITIONAL CONTRIBUTIONS WHEN WE USE OUR PLATFORM TO PROMOTE THEM. THIS IS NOT A WAY TO GET PEOPLE TO SUPPORT OUR BRAND, WE ARE DOING THIS BECAUSE WE SHOULD NOT FORGET TO HELP THE LESS FORTUNATE WHEN WE BUY LUXURY GOODS. OUR SERIES SHOW WILL COVER WHY IT’S IMPORTANT TO US.

-DESIGNERS BENEFIT (+7.5% OF PROFIT EACH)

PART OF THE REASON WHY WE WANTED TO DO THIS IS BECAUSE I MET TALENTED INDIVIDUALS WHO GAVE UP ON THEIR DREAMS BECAUSE THEY THINK THE MARKET IS SATURATED AND THEY DON’T HAVE ENOUGH FUNDS TO “GET IN THE GAME”. I CAME UP WITH THE IDEA TO GIVE MANY YOUNG TALENTS AN OPPORTUNITY TO SHINE AND THEY CAN MAKE PROFIT ALONG THE WAY. THIS WHY WE WILL HAVE A DIFFERENT DESIGNER FOR EACH PRODUCT AND WITH THE MONEY THEY RAISED, THEY CAN PURSUE THEIR DREAMS.

-COLLABORATOR BENEFIT (+15% OF PROFIT)

PROMOTE THEIR WORK, BUSINESS OUR PLATFORM

HELP THE CHARITY OF THEIR CHOICE

• HOW AM I USING YOUR FUNDS

-RENOVATE THE DIRDI MANSION WHERE WE WILL HOST THE DIRDI DESIGNER CONTEST, DESIGN AND PRODUCE. 

– BUY MATERIALS AND HIRE MORE STAFF !

-ADVERTISEMENT AND MARKETING !

– NO FUND RAISED WILL BE DONATED TO CHARITIES! FUNDS FOR CHARITIES WILL BE GENERATED FROM SELLING PRODUCTS !

THE ESTIMATED COST HAS BEEN REVIEWED BY A FINANCIAL ADVISOR, ADDITIONAL EXPENSES MAY OCCUR AND WILL BE COVERED, WE WILL KEEP YOU UPDATED ON EVERY STEP OF THE WAY ! A SEASON WITH 10,000 UNIT CAN COST UP TO 8,000,000$ FOR STAFF AND MATERIALS AND TAKE MORE THAN 200 DAYS TO PRODUCE. PRIVATE INVESTORS WILL COVER PART OF THE FIRST SEASON COST! REVENUE WILL BE GENERATED FROM OUR BROADCASTING CONTENT AND SELLING OUR PRODUCTS. 

• PROJECT PROFIT 

50% FOR THE COMPANY (WE WILL USE PART TO BUILD A PORTFOLIO AND INVEST IN BLACK OWNED BUSINESS AND MINORITIES)

20% CHARITY

15% FOR THE DESIGNERS

15% COLLABORATOR

• PROJECT TIMELINE

-START FILMING AND PRODUCING OUR CONTENT WHILE WE RENOVATE THE DIRDI MANSION , SET UP MATERIALS, HIRE STAFF, FINALIZE DEALS WITH BROADCASTING PLATFORM AND COLLABORATORS. (3-6 MONTHS)

– START A CAMPAIGN TO FIND SOME OF THE MOST TALENTED INDIVIDUALS FOR THE DESIGNER CONTEST, ANNOUNCEMENT OF THE COLLABORATORS AND PREPARATIONS FOR THE CONTEST. (3 MONTHS)

– START OF THE DIRDI DESIGNER CONTEST AT THE DIRDI MANSION, THE TASK WILL BE TO DESIGN A BAG THAT CAN BE BOTH AN HANDBAG AND A BACKPACK, USING OUR PROTOTYPE AS AN EXAMPLE. THE BACKPACK PURSES THAT ARE ON THE MARKET SHOULD BE MORE GENDER INCLUSIVE AND WE’RE SOLVING THAT PROBLEM. (2 WEEKS)

– DESIGN THE PRODUCT WITH COLLABORATORS AND FINALIZE THE DESIGN ( WE WILL NOT REVEAL THE DESIGN IN OUR SHOW, BUT WE WILL SHOW YOU THE PROCESS AND GIVE YOU A HINT) (2 WEEKS)

– START PRODUCTION IN LIMITED QUANTITY AND RELEASE THE FIRST SEASON OF DIRDI MANSION ON A MAJOR BROADCASTING PLATFORM (1 MONTH)

– REVEALED THE DESIGN ON OCT 2021

–  BRANDING DEVELOPMENT, PRODUCT POSITIONING, PUBLIC RELATIONS, DIGITAL MARKETING, SOCIAL MEDIA MARKETING (1 MONTH)

– RELEASED OF THE PRODUCT DEC 17 2021 AT MIDNIGHT

•  COST STRUCTURE AND MARKET PENETRATION STRATEGY

COST STRUCTURE : DESIGN AND PRODUCTION, MARKETING, CRAFTSMANSHIP.

MARKET PENETRATION STRATEGY: APPROXIMATIVELY 30,000 NEW PRODUCTS ARE LAUNCHED ANNUALLY, AND ROUGHLY 95% OF THOSE FAIL. WE WILL RAISE BRAND AWARENESS AND THRIVE BY PROVIDING INTERESTING CONTENT AND SHOW THE CUSTOMERS THE STORY BEHIND THE PRODUCTS. OUR CUSTOMERS WILL BE PART OF OUR FAMILY AND BY WITNESSING HOW LONG , HOW MUCH WORK IT TOKE AND THE STORY BEHIND THE PRODUCTS. BY PROVIDING SUCH A HIGH QUALITY PRODUCT WITH COMPLETE TRANSPARENCY CAN ONLY HELP OUR BRAND THRIVE. THIS IS MORE THAN A DESIGNER BRAND, IT’S A PLATFORM WITH KEY VALUES SUCH AS PROMOTING OUR YOUNG TALENTED INDIVIDUALS. 

• ANNOUNCEMENT

 OUR FIRST PROJECT WILL BE A … BAG! THE DIRDIBAG! THE FIRST LAUNCH IS THE MOST IMPORTANT AND WE WANTED TO MAKE SOMETHING SPECIAL AND UNISEX. WE’RE LAUNCHING A BAG THAT CAN BE BOTH AN HANDBAG AND A BACKPACK AND THE DESIGN IS SO AMAZING THAT YOU WILL NEVER NOTICE IT CAN BE A BACKPACK WHEN IT’S A HANDBAG, VICE-VERSA. OUR DESIGNERS AND COLLABORATORS  WILL DESIGN THE BAG WITH HIGH QUALITY MATERIALS AND AMAZING STATE OF THE ART DESIGN USING OUR PROTOTYPE AS AN EXAMPLE! BOTH MAN AND WOMANS WILL ENJOY IT! 

WE ARE MOTIVATED TO MAKE THE BEST AND PROVIDE OUR CUSTOMERS WITH THE BEST! WE ENJOY MAKING MASTERPIECES AND YOU WILL WITNESS IT! 

THE DIRDI MANSION WILL BE THE HOUSE OF MODERN AND CRAZY FASHION AND ART. SO FASHION-ART! PROMOTE DIRDI MANSION, PROMOTE AMERICA AND LET’S MAKE THE DIRDIBAG THE MOST ANTICIPATED BAG EVER WITH  #IWANTADIRDIBAG. 

IF YOU READ EVERYTHING AND SAY WTF THIS IS CRAZY, IT’S OUR FIRST SUCCESS. BECAUSE CRAZY CREATES EXTRAORDINARY!  WE WANT TO CREATE SOMETHING BIG ! WE WANT YOU TO BE PART OF IT ! YOU’RE NOT ONLY FUNDING THE DIRDI MANSION PLATFORM, YOUR FUNDING THE NEW HOUSE OF FASHION! #DIRDIFASHION 

Visit our website: dirdimansion.com