This project is a equity crowdfunding campaign for an assisted living facility concept called “Doroje, LLC”.

The purpose of our business plan is to outline the industry, trends and competitors. It then goes on to introduce the “Doroje” concept and how it intends to differentiate itself in the marketplace and carve out a niche to support future expansion and growth while continuing to define the assisted living segment of the retirement living market.

The business model is defined and detailed to illustrate “Doroje’s” unique offering and describes the key features that will set it apart from its rivals.

The economics, marketing plan, operating plan, management team and projected financials for both the facility development and initial operations are also included.

The two key elements of this venture that will determine its success are the real estate development and the business model for the “Doroje” concept.

Mrs. Ursula Lenggenhager will ultimately oversee each of these, but pertinent industry professionals will be engaged to improve chances for overall success.

EXCUTIVE SUMMARY:

The growth and success of any business largely depend on a viable business model and feasible operation methods. Any entrepreneur going into these kind of business must be conversant with the peak and off-peak periods in the industry to be able to accordingly make proactive plans that would be strategic for the growth of the business. In reason of this, the role and importance of this business plan cannot be overemphasized.

This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, and reinforcing our ties with businesses in our local markets. It also provides the step-by-step plan for improving our sales, gross margin, and profitability. This plan includes this summary, chapters on the company, products and services, market focus, action plans and forecasts, management team, and the financial plan.

Doroje LLC is a standard and licensed Assisted Living Facility (ALF) service provider. The US-Invest/Co. will be located in the heart of Wilmington, Delaware, DE19805.

Our Assisted Living Facility (ALF) in Germany is specifically designed and equipped with the needed accommodation facilities / gadgets to give comfort and security to all our residence irrespective of the religious affiliations, their race, and health condition.

We are set to take care of Elderly/Seniors/Veterans/Disabled/Mental health citizens who can’t take care of themselves.

Doroje LLC will give older adults personalized care in a residential setting. They’re for seniors whose health or well-being requires a higher level of support, which is determined through a health assessment by the community according to state regulations. We will also provide a healthy lifestyle and social engagement. We are committed to helping our client on services include medication management and assistance with using the bathroom, dressing and grooming. Housekeeping, meals, laundry and transportation services, as well as social programs and activities, are typically included. Our staff will be available 24/7 to help with safety, care and support.

Residents are encouraged to bring furniture and personal items to make their new home feel, well, like home. Residents are assessed when they move in, so they can get an individualized service plan to meet specific needs and make their care truly personal.

Doroje is owned and managed by Mrs. Ursula Lenggenhager who believe in the passionate pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into the Assisted Living Facility (ALF industry by establishing our own Assisted Living Facility (ALF). We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of residents that will make our facility fully occupied year in year out.

Despite the fact that we are a Assisted Living Facility (ALF), we are going to be a health conscious and customer-centric with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization.

With that, we know that we will be able to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners (vendors), and all our employees as well. Our accommodation facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located.

Doroje LLC will be equipped with everything that will make life comfortable for the residents. Doroje LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customer.

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The Problem:

There is a significant need for quality home health care and social services within this region and we believe that by employing competent and well-educated staff and providing them with organized and responsive management, we can become the Assisted Living Facility service of choice in Alsdorf-Ofden / North-Rhine-Westpahlia.

Care requirement per care place:

The map below clearly shows that especially in parts of Lower Saxony and Rhineland-Palatinate, and also in Baden-Wuerttemberg and Bavaria, the number of patients in need of care out-weighs the supply of full-time residential care places.

In these areas the potential demand will not be met, at least in the short-term.

The Opportunity! – Assisted Living Facility:

Assisted Living is generating A LOT of buzz in the real estate, business, and investment communities right now.

A great business plan is the entryway to your success. Not all business plans are created equal. You get just ONE CHANCE to make a “first impression.” Get it right and it can be smooth sailing. Get it wrong… you don’t have a chance.

So where do you start? What are the keys to creating a successful business plan?

With little to no knowledge of senior housing, investors, entrepreneurs, and individuals looking to exit the rat race are seeking out information on how to turn the opportunity of assisted living into a profitable business that can provide a sustainable living while elevating the care provided to our seniors.

First of all, you’ve come to the right place. There is a lot to know about creating a profitable assisted living business.

People just like you have started right where you are now, asking themselves all kinds of questions like:

– What makes assisted living unique?

– Are all assisted living business models the same?

– Do I need to be a medical professional or have field experience to consider this business?

– Is this even profitable? How much can I really make?

– I’ve never been exposed to assisted living, is this for me?

– Should I even consider an industry that’s foreign to me?

Or perhaps you find yourself in a position where you know you want to take that next step into owning and operating your very own residential assisted living facility, but you’re unsure of what that looks like.

Let’s begin with the basics and identify Assisted Living.

What Is Assisted Living?

Assisted living is a type of group housing designed to offer care and support to aging seniors who are unable to care for a variety of their basic daily needs. Seniors who take advantage of assisted living have a variety of medical needs and personal care that needs to be attended to.

There are a few assisted living scenarios, but the majority of options provided to those in need are broken down to:

• Rooms
• Apartments
• Shared Living Spaces
• Residential Space

The spaces offered for the residents are usually designed to replicate a home-like environment and typically seek to promote as much independence as possible.

Depending on the health of the individual, residents can be around their peers, share meals, participate in activities and outings, and go about their normal daily routine.

Typical offerings you’ll find in an assisted living facility are:

• Assistance with daily activities (bathing, eating, dressing).
• Communal dining offering 3 meals per day.
• Exercise activities.
• Educational activities.
• Transportation arrangements.
• 24-hour care and emergency services.
• Housekeeping and maintenance.

Of those models listed above, there is one avenue that has emerged as the most profitable, highest in demand, and provides an opportunity to elevate the overall level of healthcare.

The model you want to pursue is residential assisted living. The remainder of this advice will be dedicated to helping you craft a residential assisted living business plan which you can use to then take your next step in the assisted living industry.

Three Distinct Components of Assisted Living Homes:

Diving deeper into the residential assisted living model, there are three distinct components that separate this model from the rest of the assisted living industry.

The Feeling of Being at Home:

Perhaps the strongest argument for residential assisted living is that it provides specialized care for the resident without them sacrificing the feeling of living in their own home.

Here are several more points:

Custom designed to offer seniors the warm feeling of being at home;

Strongly encourage the concept of “a home away from home”;

Implements of décor that remind each elderly resident of their own home;

Offers intimate settings that prevent seniors from succumbing to loneliness;

Converts neighbor houses into residential senior living homes;

Infuses elements of a home environment into their living spaces;

Focuses on the comfort and consideration of residents more than amenities;

Recognizes and accommodates the fact that older people miss their homes;

Infused with warm colors as opposed to a monochromic setting; and

Paintings, photo albums, and personal pictures stir fond memories.

High Staff-to-Resident Ratios:

If you have spent any time in any assisted living facility, you know that a high staff-to-resident ratio is paramount for an excellent standard of care.

Here is a general rule in assisted living: The larger the facility, the larger sunk costs. The more sunk costs, the less money there is to go into staff hiring and training.

You can see where this is going.

The assisted living model emphasizes not just trained staff, but elevated staff-to-resident ratios. This allows for a higher standard of care.

Here are a few more bullet points regarding staff-to-resident ratios:

Staff-to-resident ratios determines the quality of care;

These important aspects determine the quality of direct care staff;

Big box facility’s staff-to-resident ratios are as high as 1 staff to 18 residents;

DOROJE homes benefit from an average of about 1 staff to 5 residents;

High residential intake at big box facilities pose obstacles for quality staff-to-resident relationships, limit personal touch, and hinders companionship;

A limited number of staff increases fall risks and restricts the amount of time available for personal care; and

DOROJE home interactive settings improve psychological and physical health.

Slightly Above Average Costs for Upper Class Care:

How much does a home in an assisted living facility cost? The answers are wide ranging — however, there is one thing that is ultra-important:

…………..average isn’t good enough.

In many industries consumers will look at the high end, low end, and then aim for somewhere in the middle. In assisted living, average cost means a poor standard of care.

It’s unfortunate, but it is true!!!

GERMAN COMPANY LOCATION AND FACILITIES:

Service Living „Am Weiher“

Theodor-Seipp-Strasse

DE-52477 Alsdorf-Ofden

North-Rhine Westphalia

Germany