$105,065 raised out of $25,000
Overview
Platform
Indiegogo
Backers
1
Start date
Jun 26, 2023
Close date
Jun 27, 2023
Concept

Elevating the canned experience

Story

 

For over half a century, the can has been the cornerstone of our drinking experience. But the recent Can-Revolution has brought us canned drinks in all varieties. Far more than its outer recyclable shell, canned drink packaging is the bridge that connects a product with people. Draft Top® believes in taking this connection to the next level by delivering a seamless Topless® drinking experience.

The Topless® experience is rooted in science and a proven enhancement for the consumer. It’s also an instant way to make your can stand out. Draft Top® is expanding our portfolio to deliver a state-of-the-art bar top version of the previously loved handheld tool.  

 

Introducing the Draft Top® PRO

 

 

But I can already open a can.

 

You are right, you can, but why struggle with a butter knife when you can use a steak knife? We do things every day to enhance our day-to-day experiences. Why? Because we crave the unique, we crave the different, we crave the standout experience. The Topless® experience is not for the uninteresting souls, it is for the hosts, the eco-friendly and for the creative people in our lives looking to spice up their canned experience.  

 

Why you should you go Topless®

 

 

Garnish Your Beverage

Make your can stand out. With Draft Top®, boring is not a part of your vocabulary…impress your in-laws and make that V8 Bloody Mary for Sunday brunch, shake up a little Moscow Mule with your pals after work, or simply make a Vodka Soda to relax in the sun. 

 

 

Serve It Your Way.

Add a little zest. Drink your favorite beverage the way you are supposed to. Add a lime to the Corona, an orange to your Blue Moon, or mix your favorite cocktail.

 

 

No one wants a warm drink. Don’t make your guests drink a warm drink just because you bought it from the non-refrigerated aisle… serve them a cold one by putting ice into that seltzer.

 

 

Taste the aroma.

Pass the sniff test. Your nose is directly linked to your taste, get closer to your drink and taste that beer the way it was intended.  

 

 

Save The Planet

Say goodbye to the single use plastic cup. Bars and stadiums across the globe are eliminating the need for single use plastic cups for drafts and are turning to cans to deliver a similar experience. The Topless® experience turns your can into a cup without the need for glass barware or single use cups.

 

 

Sustainable Serving Solution

Own a bar? 

  • Fewer glasses to wash, soap to use.
  • No more tap lines to install and clean.
  • Fewer broken glasses to replace.
  • No more plastic… and then less trash to dispose of. 
  • Reclaim the cans and make money recycling them.

 

 

Get crafty. Repurpose your can in ways you never thought possible… Candles, Planters, Pencil holders? 

 

 

And don’t worry… this is completely safe! 

The Draft Top® PRO safely removes the lid leaving a completely smooth rim with no sharp edges.

 

 

Loved across the globe.

The Draft Top® LIFT, the handheld version, has won over even the boldest of skeptics. Don’t take our word for it, see what our customers are saying…

 

 

Featured across brands you love.

 

 

Go Topless® faster with the Draft Top® PRO.

Draft Top® LIFT is a proven tool available as a hand held option. The Draft Top® PRO was designed to seamlessly unlock the Topless® experience at scale for the home bar user as well as larger stadiums across the globe. 

 

 

Drink Topless® in just 3 steps:

  • Insert can and lock the handle.
  • Pull the top lever down.
  • Remove the now Topless® can!

To open another can simply push the top lever back up and the Draft Top® PRO will eject the top for your next use.

Draft Top® PRO in the wild.

Made for your home or your bar, the Draft Top® PRO is popping the top off cans all across the world!

 
 
 

Engineered for performance.

Four years of continuous prototyping, robotic stress testing and several pallets of cans, and the Draft Top® PRO is ready for some social activity. Our engineers have spent a lot of time…. and money…. ensuring we thought of every detail with this tool to accommodate the toughest environments. And most importantly, last long.

 

 

Cleaning

Cleaning the Draft Top® PRO is quick and easy, simply:

  • Remove cutting head from base
  • Remove cover
  • Rinse

 

The Specs.

 

 

 

 

Perfect for your preferred can.

The Draft Top® PRO works on most 7.5oz-19.3oz beverage cans

 

 

 

 

Attention International Backers

This version of the Draft Top® PRO was designed for the 202 standard end can. Many countries around the world use the same size top,  but some countries have slightly different sizes and also carry multiple sizes. 

To be sure the Draft Top® PRO will works on your local cans, you can measure the inside diameter of the rim. If your can is about 2″ (51 mm) you are good to go!

If your can is larger, don’t sweat it, a future version of the Draft Top® PRO is in the works… Go to our website and sign up for updates.

Timeline

Our Mission

The team at Draft Top® believes there is a better way to enjoy life by the products you come in contact with regularly. It’s the reason you’ll pay more for a better experience with certain products. Whether its fine spirits or cool gadgets, the convenience and outcome are always weighed. 

Well, at Draft Top®, we spend a lot of time around friends and family drinking really unique beverages and don’t enjoy the standard canned approach. Honestly, no one does. Its like eating a great culinary meal out of a tube. So, our mission is to redefine the can drinking standard around the globe and give consumers the option to elevate their drinking experience.    

Support from our Kickstarter & Indiegogo backers allows us to run production, create tooling, gain feedback, and design new products. Kickstarter & Indiegogo products are referred to as “rewards” because they are not purchases in the traditional sense. They are rewards for supporting our business in a similar way that public television funds their service through pledges from viewers.

However, if there are any problems with your product, we encourage you to tell us about it by emailing Hello@DraftTop.com so that our team may take care of the issue.

 

Risks and challenges

The Draft Top® Team has been through numerous product launches including two previous Kickstarter & Indiegogo campaigns. In other words, this is not our first rodeo. Both of our Kickstarter & Indiegogo campaigns have been successful, and we fulfilled product for everyone that filled out the survey. Outside of Kickstarter/Indiegogo, we have designed and manufactured hundreds of thousands of Draft Top® tools since 2016 and are well versed in the risks and challenges associated with introducing a new product to the world. Having said that, this is the most complicated product we’ve designed to date, so there is always potential for unexpected delays. The biggest risks we see are delays in the early stages of production…you know, the dreaded mold making process, but the team has worked hard to select the most reputable vendors to reduce the chances of these delays. From the technical side, there is little to no risk for our backers. We have been working for over 4 years to design, develop, and test this product including automated life testing to ensure the design will meet the needs of our most demanding users. For us, the quality and reliability of the product is a must. Delays, as painful as they are, are always possible, but our team is working day and night to get this product in your hands as quickly as possible. If delays do occur, we would like to assure you that no corners will be cut, and we will be fully transparent with any updated delivery dates. We can’t wait to get this product into your hands so you too can Drink Topless®.

Environmental commitments

Long-lasting design

We have designed and tested Draft Top® Pro to last for tens of thousands of cans. So there are plenty of moments to share in your creative spirit.

Reusability and recyclability

Our packaging is made from cardboard which is recyclable, and our product eliminates the need for single use plastic cups or the utilities associated with with washing glasses. Furthermore, our product promotes the use of 99.9% recyclable cans.

Sustainable materials

The wood features in our product are made from Acacia wood which is sustainably harvested compared to most hard woods. We will also look to incorporate Bamboo as an option in the future.

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