$2,578 raised out of $77,000
Overview
Platform
Indiegogo
Backers
15
Start date
Sep 12, 2022
Close date
Oct 13, 2022
Concept

The 60 second install 3in1 Kitchen, Bathroom & Shower water filter with ZERO plastic waste

Story

HUFe filtered water protects you!

A truly awesome 3in1 Home Universal Filter that fits to kitchen, bath, and showers in under 60 seconds, removes >90% free Chlorine, reduces PFAS (plastic forever chemicals), limescale, heavy metals, fluoride and so much more.

And it’s eCO friendly!! 

  • No plastic waste
  • Reusable internal media
  • Reduces residential pollution

Would you eat this water residue?

But you’ll drink it!

Why not let HUFe take it for you!

Is tap water actually safe?

What’s in your water that causes health issues…

Chlorine with hardwater increases risk of child eczema and other health issues…

PFAS which are linked to human cancers…

Don’t be so hard on yourself…

 

The age of abundance must end

Water is life, it’s vital to our survival, yet our waters are awash with toxic chemicals.

Plastic, to readily available and too easily tossed to landfill, which in time leach to waterways.

We must all play our part, local solutions are needed, agricultural and industrial are the biggest contributors but, we need their output, and they are not the only problem, we are all custodians of this planet and so we must all contribute to the solution.  

Our approach to use of water and plastic has simply got to change, HUFe can help make a difference, and in the process provide many benefits to personal health and the planet. 

Founding HUFe

Hi there, my name is Colan Badham,

As you’ll have seen in the opening video, I’m no Johnny Depp, but I am an industrial expert with 25 years’ experience in manufacturing and international production line implementations for large multi-nationals producing high quality, complex products.

Since embarking on my journey with HUFe over 3 years ago we’ve grown inseparable, HUFe has become my divinity to bring hope and happiness to users and albeit on a small scale, our precious planet.

With a very heartfelt please, do join the HUFe journey to help others and in doing so help reduce demand on our planet’s resources.

Thank you for reading, I’d love for you to join my HUFe journey.

HUFe – Engineered in the UK 

 

HUFe straight down the middle

Reveal your inner beauty!

 

HUFe funding goals

  • Spring has sprung – Based on 1st order of 1,500 units
  • Now it’s flowing – Stock for continuous follow-on batches of 1,500 units
  • Open the flood gates – Double the volumes / double the beneficiaries
  • Home and dry – Localise production in EU to reduce CO2 footprint for UK and European markets, Asian plant to support Asian and Australian sales

Rollout strategy

Happy to answer any questions on funding and rollout through email or the Q&A section.

HUFe applications

HUFe effortlessly connects to kitchen, bath and shower units in under 60 seconds

60 Second install to kitchen sink  

https://www.youtube.com/shorts/8KNsbExVmF8

HUFe shower application

 https://www.youtube.com/shorts/gn1xruw7hws 

HUFe connectors for all screwed water kitchen, bath and shower applications

(All connectors supplied within presentation box)

It really is so quick and easy to install! 

Kitchen

Fits to all 22mm & 24mm screwed connection kitchen taps

Disconnects in seconds; For those who would prefer just to have the HUFe benefits but, not the filter on show, HUFe can be removed after use and stowed in literally a matter of seconds

Bath

Fits to all 24mm & 28mm male screwed connection bathroom taps

Shower

Electric
Installs directly under all electric showers with accessible ½ BSP fitting

Mains fed
Fits to most shower / bath combination outlets

Market alternatives

How the HUFe journey began

3 years ago, I discovered that chlorine was having a negative impact on my 3-year-olds skin. I purchased an online bath filter and discovered it didn’t satisfy his needs, so I set about using my industrial knowledge to create a more beneficial, yet sustainable product utilising coconut shell carbon as the main filter media. Prototype 1 – aka the ‘Bath Ball’ was an improvement for chlorine removal over my retailed purchase but, it was far away from one that would retail, you won’t disagree when viewing the below drawing and YouTube link.

Original Bath Ball conceptual sketch

 

Bath Ball original prototype (P1) in use

Created for you, by you…

HUFe evolved further through buying and testing many other Point Of Use filtration products and furthermore by reading the many negative customer reviews to gain better understanding of the problems experienced. Customer pain was logged and used to help steer development.

And so, after several thousand hours and 3 further prototypes. Development led to a more universal home filter now including drinking water, showers, challenging many other pollutants other than just chlorine and of course it became an eco-warrior too.

P1 / P2 / P3 – Prototypes. FP – Final product

HUFe – Now ready for production so others and the planet can reap its many benefits.

The benefits to HUFe filtered water…  

There are just so many!

 

Watch to see how soft HUFe filtered water is

 

HUFe the eCO-warrior

eCO materials and design:

  • Sustainable Granular Activated Carbon (GAC)
  • Extended GAC filtration life: Novel GAC back flushing method to extend media life, (not shown in this presentation due to patent pending status). 
  • No internal plastic filter cartridge = Less landfill
  • Reusable (cleanable) stainless mesh separators = Less landfill
  • Washable and re-useable PP cotton pads = Less landfill 
  • Standard water flow rate = no pressure drop = No external pump pressure = Stable motor power input
  • Optimized filter size for maximum No. of units per carton

eCO through use:

  • Reduced limescale = More lather = Less soaps and shampoos = Less pollution and less plastic bottles used
  • No limescale or cleaning detergents = Less pollution going down the drain and less plastic bottles used
  • White goods longer life: reduced limescale = Longer life of white goods such as kettles which end up as landfill
  • Chemical free tastier water = Less mineral water bottles purchased
  • Chemical free has less impact on sensitive skins and dandruff = Less topical / sensitive skin soothing creams and anti-dandruff shampoos = Less plastic containers 

HUFe in detail

HUFe has been designed for maximum water filtration, optimum UK water flow rate (14l/min), offering no inconvenience when running a hot bath, no pressure drop when showering or pouring a glass of pure and tasty water just as you would without the filter attached.

A thing of engineering beauty

HUFe USP’s

Aside from treating all the nasty elements in our water, what makes HUFe a truly unique Point Of Use (POU) filter is:

  • It’s universal – One filter that fits to screwed water fittings in Kitchen / Bath / Shower applications. (This is a world’s first – patent pending).
  • Electric showers (any tight space) – Connects directly to water outlet under electric showers that are tight up against the wall. (No other filter in the world offers this).
  • No plastic waste when changing filter media
  • Reversible GAC section for backwashing. (Increasing activated carbon media life)
  • Re-useable PP cotton pads and stainless mesh separators
  • Selectable replacement media available to suit user requirements. (All other POU filters use predefined media in throw away plastic cartridges)
  • Flow rate of 14 l/min. (Average single use POU filters reach just 8 l/min)
  • No loss of water pressure through filter. (All other POU filters create pressure drop)
  • Stainless steel connectors. (All other single application POU filter connectors are made from plastic).
  • Travel buddy – Can be effortlessly removed from home application and dropped in to HUFe box / overnight bag
  • Original packaging is retained by user for storage of connecting kit and overnight travel use
  • HUFnMAPP – HUFe Neighbourhood Mobile App connecting the HUFe community

HUFe technical 

HUFe uses only the finest filtration media!

HUFe standing tall against the market competitors

Size comparison against market leading competitor landfill cartridges 

When it comes to filtration, size is everything!

Yes, HUFe may seem a little bulky but, that’s fundamental to achieve the flow rate and filtration where you need a larger surface area and deeper bed depth.

      HUFe 11 REAL stages of filtration

 

HUFe ‘user defined’ media options

The filter comes with 3 filter media zones, sealed using removable stainless steel mesh separators. As there is no plastic landfill cartridge, each zone will be hand filled from convenient recyclable refill sachets ordered through our spare parts page.

Users will be able to re-order the GAC and also have a selection of zeolite ceramic balls to choose from depending on their requirements.

A deeper dive into zones 1-3

As standard, HUFe will always be lovingly prepared with the following medias installed:

Zone 1 (inlet) – Water softening zeolites – Limescale removal. Use in Zone 1 where possible to reduce limescale build up on internal ultra-fine stainless mesh separators

Zone 2 (middle) – Granular Activated Carbon (GAC) used for removal of many substances including chlorine, chloride, and chloramines, PFAS (PFOS, PFOA aka plastic forever chemicals) residual pharma drugs, pesticides, herbicides, phosphates, heavy metals, sediment, lithium, arsenic, unpleasant odours and water discolouration.

Zone 3 (outlet) – pH balancing zeolites (Targeting a neutral pH of 7-7.5)

This set up has been carefully chosen for those with sensitive skin and was the original driving force behind developing such an incredibly well engineered filter.

Replacing HUFe filter media

HUFe assured watertight seals

HUFe gaskets and seals have all been carefully designed with optimum water tightness in mind. (Made from food grade raw materials)

HUFe spare parts

If ever required, all of HUFe components will be available online to order as replacements. Just visit https://www.hufengland.com/ and click on the spare parts page and order your HUF-ECO  parts.

HUFe packaging

Elegantly and stylishly designed packaging with contemporary artwork that captures the essence of HUF England’s principles of providing ultimate filtration performance with optimum sympathy to the environment.

The Aqua blue band represents HUFe capabilities of the absolute purest water filtration for a mobile POU filter that’s globally available.

Whilst the eCO green band represents a mission to help reduce both chemical and plastic waste that are having a significant impact in polluting our planet.

The connected bands to mother earth, represents how intertwined the way in which we treat our water is impacting our planet on a daily basis.

Daily HUFe use will effortlessly help care for our water, water which will help care for future generations.

Your HUFe box construction is purposely designed to be used throughout its long life and storage of all kit parts not in use. Please do not throw it away!

It’s also been designed for those who take the water they consume or bathe in serious enough to use their HUFe when travelling on even the shortest overnight trip.

It really is that convenient to disconnect and reinstall even for a single night away.

Start being the healthier you now by ordering your very own HUFe today!! 

 

There will of course be risks and challenges ahead

Although a wealth of domestic and international product line transfers within the manufacture of high-quality goods for multi-national groups. And the fact that all suppliers have been nominated, prototypes made and tested, there is always the risk that the best laid plans deviate somewhat.

But through vast experience, under a close watchful eye and my local supervision of pre-production parts sign off and actual first batch production runs, I am confident backed by proven skills, to lovingly ship HUFe to the very highest quality standards by year end 2022.

Shipping

Although HUFe will be shipping internationally, due to the current volatility of shipping costs, shipping payments will be collected after the campaign ends and close to your shipping date. And as international custom fees, import duties and local delivery fees all differ across regions, they are not included in any of the perks. This means it is up to our international backers to pay these costs on delivery. 

We will do the utmost to provide the best international shipping experience possible, but much of the process is out of our control and is in the control of the individual countries’ officials and mailing systems.

This will allow you the most accurate and up-to-date prices.

You will then be able to:

• Pay for shipping costs, taxes, and duties on the spot to help avoid local custom delays.

• Have the ability to add shipping insurance to the package.

How you can still help

If you believe in HUFe, and you would like to contribute to the HUFe journey through social influencing, then maybe, just maybe a single share of this Indiegogo campaign in the right place might be all it takes to start someone’s beautiful transformation to a healthier life they never knew possible.

So please, if you cannot directly contribute, please do help spread the wonderful HUFe benefits and features. This can be done simply by clicking the Indiegogo share features below, in doing so you will be helping not only others but, also our planet of its depleted resources.

And lastly, a very big thank you so much for your time reading to this stage of the campaign, it really is very much appreciated, thank you.

Colan Badham – Founder of HUFe

And lastly, a message to all of whom I’m hoping reading this far, have now joined the HUFe journey.

For a year prior to the HUFe journey, I was in a very dark place due to several instances of personal mental trauma, the darkness felt like a live burial but, through discovering HUFe I came to realise the darkness was in fact not a burial at all, but it was the plantation of a very special new beginning.

And so, when HUFe becomes the recognised brand it richly deserves, I endeavour to write a short book helping others who are going through the ‘live burial’ feeling I once had.

And with that a message ‘to never give up, for hope is not lost’.

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