We are solving the problems of most personal and home care products that too often contain questionable ingredients and leave us no choice but to create massive packaging waste.
 

Meet EQUA CARE 
 

Most care products only contain 1/10 of active ingredients. All the rest is water that only adds up to the packaging volume and increases the carbon footprint during transport.   

This results in way too many single-use packaging units produced every year leaving massive amounts of waste staying in our landfills for 500 years or more.
 

 

With EQUA CARE products, you create 30 times less single-use plastic waste by refilling your dispenser over and over again.  
 

* for 20 used bottles

In collaboration with a cosmetic scientist, we developed a line of liquid-free body and home care products. EQUA CARE is refined to its essence and provides you the only 1/10 of active ingredients you actually need.  
 

At home, add tap water to the powder formula, give it a good shake, and your liquid soap is ready to use. When it’s empty, simply refill your dispenser.
 

Not only sensitive skins deserve to be in contact with the highest quality ingredients. All skins do. Rather than using artificial ingredients, we believe in all-natural premium components and we make sure to source all of our ingredients from thrusted partners, so you know that you are supporting businesses that are doing good. 
 

Carefully-sourced ingredients

Dispenser made from recycled materials

EQUA CARE dispensers are refillable and designed to last a lifetime. They are made of recycled single-use plastic bottles waste, so no new plastic is being produced in the process.      
 

30X less plastic waste

Besides receiving a beautiful dispenser, you also get EQUA CARE powder formula doses to refill your dispenser without needing to buy a new product whenever it’s empty. Refill doses come in a minimal packaging that is fully recyclable too.    

EQUA CARE has been designed with the full product life-cycle in mind, from the production, transport, user experience, and the impact that it creates once the product is being disposed of.  

THANK YOU

Team work really makes the dream work. This campaign has been in the making for more than a year and I’d wish to credit all people who have been a big part of this journey:

EQUA team: Co-founder Stella Korošec; Project managers Luka Verdnik, Tina Svetek, Maja Repotočnik; Finance Vida Miklavec, Eva Colnarič; Copywriting and concept Marine Rot; Art direction Anja Sečnik; Graphic design Veronika Brezovnik and Petra Ogrin; Marketing and advertising Maja Vejnović; Social media: Katja Grubiša, Tjaša Džafić, Tina Lapajne, Tina Stančič and Alja Perne; Chief business development Helena Felc Žveplan; Support team: Andrea Negoescu, Martina Humar, Simon Jamšek, and Anže Gliha.

Video direction: Luka Stanovnik; DOP: Sašo Stih; Additional video material: Taja Košir Popovič; Photographer: Jaka Birsa.

You guys are the best!

Anže Miklavec, CEO