Inspired by the unmistakable supercar elements, ATOWAK Ettore presents a feeling of speed on your wrist with the curving elegance of a race track and sophisticated 4-arm wandering hour time display. Even in the dark, Ettore stands out with exciting curved lines and numerals illuminated by Swiss Super-LumiNova coating, delivering a feeling of driving a supercar at night! From inside to outside, every single detail of Ettore is meticulously perfected to the highest standards for premium quality and luxury style.

Wandering hour complications are the most sophisticated and intriguing time display in watchmaking. Often reserved for high-end luxury watches, the complexity involved in creating this dedicated movement and its time indicating system easily pushes the price to an unattainable level (most are over $10k). To make wandering hour watches accessible to more people, we have devoted several years of development to create our own exclusive custom movement and now, we are proud to present it in Ettore!

Ettore’s appearance impresses all from very first sight. The streamlined glass presents a breathtaking racing track while the case is inspired by the supercar iconic hood design, evoking a feeling of supercar racing and a vision of speed on your wrist.

Time reading in Ettore is intuitive yet eye-catching, 4-arm wandering hour hands each with 3 numbered indicators rotating in perfect precision to simultaneously show the Hour and Minute as it sweeps across a numbered indicator.  Combined with the supercar-inspired shell, Ettore is a guaranteed conversation starter!

Finished with a Swiss Super-LumiNova coating, Ettore’s curved lines and the numerals on the dial shine distinctively in the dark, which allows you to read the time easily and gives the watch a stylish standout appearance in low lighting.

Ettore’s dial and hands are crafted from 3D-printed copper and aviation-grade aluminum. The 3D printing process ensures consistency and superior fitment. The surfaces are covered with Swiss Super-LumiNova coating that enables easy time reading in low light conditions.

For those who prefer retrograde style time reading, ATOWAK Ettore Lite is a great choice that retains all the symbolic supercar elements. Its movement is redesigned based on the original MIYOTA 8215 movement.

ETTORE LITE  has the same material and strap as Ettore Drift (which means all 6 optional straps can be used in Ettore Lite) and the same functions such as 3ATM waterproof and super luminova coating. But its price is almost half!

Super- luminova coating makes ETTORE LITE shine through the dark. Durable 316L stainless steel, which is created through a series of 20 separate pressings and over 50 fine processing steps. Every part of the surface is delicately polished to highlight each stunning facet. We guarantee the same sophisticated design of ETTORE LITE at a more affordable price.

The case of the Drift and Lite are both machined from durable 316L stainless steel and are created through a series of 20 separate pressings and over 50 fine processing steps. Then, every part of the surface is delicately polished to highlight each stunning facet. 

Add to that, Ettore is made with the sapphire crystal that is finished with an anti-reflective AR coating which is more scratch and smudge resistant, delivering a luxury time-reading experience through the time!

Case Dimensions: 46.5 MM X 40.8 MM

All Ettore watches use top-quality Italian leather that is supple and comfortable, yet durable. Even after years of use, it retains its vivid luster and comfort. Ettore’s strap includes a quick-release spring bar system that allows you to replace the strap easily. With one simple press, you can detach the strap and replace it with different color options to fit different style requirements.

Strap Width: 24MM X 20MM

Strap Length: 120MM X 80MM

Ettore’s unique time indicator system requires a customized movement. To achieve this, our experienced engineering team spent years redesigning the special movement for Ettore based on the original MIYOTA 9015 movement and MIYOTA 8215 movement. Rigorous testing is done to ensure accuracy and precision for the 4-arm time display system.

Last year, we launched our first ATOWAK watch on Kickstarter and we have raised HKD $782,371 from 293 backers. So far,  we have successfully delivered packs to all the backers and have received many positive feedbacks from users worldwide. And now, we are proud to introduce our latest ATOWAK Ettore to all the Kickstarter audiences again!

 *Please note: Watches in review videos are 1st-round samples for test and review, the luminous performance will be consistent with the product picture as shown.

All 6 straps are compatible with both Ettore Drift and Ettore Lite, you can choose the add-on choice on the checkout page. We will confirm your color option after our campaign ends via a survey.

 ATOWAK Ettore Stretch Goal Plan 

So to reward all of ATOWAK Ettore backers, we decide to launch our stretch goal. Once our campaign is over $200,000, each backer will get a $20 Coupon for the watch shopping store (various watch options provided): WATCHSHOPIN.COM. And YES, the coupon value will keep growing as the Fund we raised. To 300K, the coupon upgrades to $30. To 400K, upgrades to $40… and up to $100! 

A passion for speed is a powerful human desire. It has inspired people to race to the finish line and to build the supercars that get them there. With breathtaking curves, luxury finishes, and the animal roar of the engine, a car drifting around a racetrack is a heart-pounding, breathtaking sight.

Inspired by that thrilling quest for speed, our team has devoted itself to designing a luxury mechanical watch that epitomizes the excitement of racing. Like a racecar, it possesses streamlined curves and is crafted around a high-tech time display that defines its superior style.

Ettore is stunning at first sight. Rather than reworking traditional styles, we begin anew, with bold curves inspired by supercar elements and the race tracks that they run. With precise radians of polished steel, Ettore is fast even while standing still.

Like the top racers that inspired it, Ettore is full of cutting-edge technology, built with a complex 4-arm wandering hour time display system only found in high-end luxury watches. With precision and constant movement, the rotating hour hands move along its indexed dial, revealing itself like a race car speeding into view.

One of the most stunning features of Ettore is the Night Mode. Just like driving a supercar along the highway at night, illuminated by the dashboard lights and feeling the speed with your whole body, the curves of Ettore’s shell are traced with a Swiss Super-LumiNova coating that highlights the watch’s most iconic design features.

Ettore is the result of tireless years of design and craftsmanship, racing towards a game-changing win. It’s an affordable luxury for mechanical watch lovers and those passionate about the spirit of racing.

ATOWAK was established with the help of watchshopin.com and Bribeat. Watchshopin.com is a respected retailer of watches and gems and is a key partner and distributor for ATOWAK.

Bribeat is an experienced group of specialists who have been in the watch business for over 20 years focused on the production and advancement of luxury watches. They have partnered with some of the most celebrated worldwide watch brands for over 10 years and bring with them an experienced and flexible supply chain of watch components, movements, cases, straps, dials, hands, and different adornments.

ATOWAK watches are designed, created, and manufactured exclusively through these capable partners and supplied directly to consumers without brokers or middlemen, so that costs to the user are minimized and quality is ensured.

*This campaign is fully managed and presented by NEW WAVES LAB.