$57,245 raised out of $25,000
Overview
Platform
Indiegogo
Backers
192
Start date
Apr 20, 2021
Close date
May 21, 2021
Concept

Flip it down – Workout Space!
Flip it up – Living Space!
You’re Welcome.

Story

 

Your contribution is a guaranteed purchase. That means if you order a discounted FLiPBENCH with us, you will be receiving one.
 

We stand behind our products and provide a 2-year warranty from the date of purchase. Products manufactured and sold by FLiPBENCH shall be free, under normal use and service, from defects in material and workmanship for 2 years.
 

 

 

 

Transform any living space into your workout space.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FLiPBENCH is a pro-quality incline bench that can hold up to 600 lbs. It can be positioned flat, inclined, or upright so you can get the same workout at home that you would get at the gym. Use with your favorite dumbbells or resistance bands.

 

FLiPBENCH is spring loaded to make pulling it down and putting it up a safe and easy task. It takes just 2 seconds to pull it down and you’re ready to work out. When you’re done, just flip it up and it’s completely out of the way.

There’s no disassembling it or finding an awkward space to store it.

 

No more driving to the gym, dealing with dirty locker rooms, lining up for equipment, or paying for your gym membership.

Easily transform your living space into a workout space.

 

 

 

With incredible color options and high-end materials, this product makes a bold statement in any room, and matches your mood/life.

 

 

 

With a footprint of less than 1 sq ft, you can choose to install your bench in any room you choose.

 

 

 

 

Go ahead and look. We’ve tried to find an equal on the market, too. That’s why we’re doing it ourselves.

 

 

 

 

Let’s be honest, getting the motivation to start a workout is hard. Any barrier (like the hassle of pulling workout equipment out from under the bed and setting it up or needing to drive to the gym) is just enough to say, “ehh…I’ll do it tomorrow.”

 

Out of sight, out of mind. Right?

 

FLiPBENCH is here to help. Nobel Prize winning behavioral economist Richard Thaler’s Nudge Theory shows us that simple changes to our environment can influence our behavior for the better:

“A nudge makes it more likely that an individual will make a particular choice, or behave in a particular way, by altering the environment so that automatic cognitive processes are triggered to favor the desired outcome.”  

 

In other words, by simply installing FLiPBENCH in a place that is easily accessible, you’re going to work out more and take a huge stride towards getting in better shape. Because FLiPBENCH exists in your living space (and looks great), is super satisfying to flip up and down, and removes all the barriers to starting your workout, you’ll find yourself flipping it down, picking up your weights, and exercising far more often. Science is cool! 

 

How do we know it works? The original prototype of the FLiPBENCH was built as a pet project four years ago (it was meant to be a one-of-a-kind home workout tool).  After four years of use and the realization that flipping it down and banging out sets never gets old, we were convinced we needed to bring it to the world.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

IT PAYS TO SHARE

Click below to earn cash from each pledge you refer to Flipbench!

Get your own referral link for 7% cash back!

 

 

Spread the word, help FLiPBENCH reach stretch goals to unlock exclusive accesories and giveaway stuff!

 

 

 

 

 

 

Founded in 2015, Brazyn Life makes Gear for the Modern Dream Chaser. Our mission is to create the most convenient and effective workout and recovery tools in the world so you can train smarter, live with less pain, and see better results. We have a penchant for products that conveniently fold and shape-shift to save you time and space.

Our first product, The Morph Collapsible Foam Roller, was an immediate crowdfunding success. In 2017, the Morph was featured on ABC’s Shark Tank (Season 9, Episode 6) where we struck a deal with Lori Greiner and guest Shark, Sara Blakely. Since then, we’ve been hard at work creating innovative new fitness and recovery tools. We are proud of our community of adventurers and dream chasers, and you can find our gear in the locker rooms of professional teams in the NFL, NBA, NHL, and MLB. We also work with and outfit hundreds of Olympic athletes across the globe. As we like to say, Be Brazyn!

 

 

 

FLiPBENCH is all about getting you into your fitness routine easier and quicker. We strive to make products that you can not only get a ton of functionality out of, but also tuck away at a moment’s notice. We are passionate about utility, design, efficiency, and helping you to achieve your goals.

Our team is a combination of professional athletes, engineers and entrepreneurs working in collaboration to create the best fitness products.

 

 

 

Nate Lawrie  Former NFL Tight End

Nate graduated from Yale University in 2004 where he was an All-American Tight End on the football team. He was drafted by the Tampa Bay Buccaneers and went on to play 8 years of professional football in the National Football League (Tampa Bay Buccaneers, New Orleans Saints, and Cincinnati Bengals). During his career, Nate fought through numerous injuries which led him to rethink many of the products he was using to take care of his body – wanting tools that were more convenient to use without compromising functionality.

In 2015, Nate ran his first crowdfunding campaign with the launch of The Morph Collapsible Foam Roller – the first product of Brazyn Life. The Morph has become one of the top selling rollers in the world and is relied on by professional athletes in every major sport, Olympians, and everyday adventurers. In 2017, Nate presented the Morph on ABC’s Shark Tank and got a deal with Lori Greiner and Spanx’s Sara Blakely.

FLiPBENCH represents Brazyn’s first product in its new strength training line and is a design collaboration between Nate and Tyler Susko.

 

Tom Hopkins  Former Elite Decathlete

Tom was an All-American Sprinter and Olympic-Hopeful Decathlete, graduating from Princeton University (Class of 2014). Throughout his track and field career, he medaled multiple times at the USA National Championships, and set university and Ivy League records in multiple sprinting events.

In 2016 he joined the team at Brazyn, jumping into the role of Chief of Operations. Soon after in 2017, Tom pitched The Morph on Shark Tank with Brazyn CEO Nate Lawrie, where they struck a deal with Lori Greiner and guest Shark Sara Blakely. Out of the office, you’ll find him playing live music with his band called the Left Hand Lions. You might also even spot him running sprints and doing HIIT workouts at the park.

 

Tyler Susko  PhD

Tyler graduated from MIT with a PhD in mechanical engineering in 2015. His interests are engineering design, fitness and education. He began combining his interests of fitness and engineering in college, when he became a certified personal trainer in preparation for a fitness product he was designing. Prior to designing the FlipBench, Tyler designed products for industry and academia, most notably, the award winning Ingersoll Rand W7150 cordless impact wrench and the MIT Skywalker gait rehabilitation robot.

He’s currently an assistant professor of teaching at the University of California, Santa Barbara where he teaches 9 courses per year in engineering design. In his spare time, he tinkers, consults and designs things as part of his business, Susko Engineering, LLC.

The FLiPBENCH represents the first of many collaborations between Brazyn and Susko Engineering.

 

Smaranda Lawrie – PhD

Smaranda is passionate about helping people thrive and reach their full potential, both mentally and physically. She did her undergraduate work in psychology and economics at Yale University and completed her PhD at the University of California Santa Barbara where she won multiple awards for her teaching. She also created the immensely popular UCSB Resilience Summit and Certificate Program. She is certified as a mindfulness and meditation teacher, positive psychology practitioner, and integrative coach.

Her research and expertise bring important insight into the creation process of Brazyn products with the goal of helping to make products that truly inspire people reach their health, fitness, and lifestyle goals. When she is not contributing to Brazyn’s mission, Smaranda is a professor in the Department of Psychology at Providence College in Rhode Island where she heads up the CUPPS Lab (Culture and Positive Psychology Lab). 

 

Daniel Dreifuss  Creative & Fulfillment

Daniel is an award-winning photojournalist based in Santa Barbara, CA, and has worked at Brazyn Life for 3 years, handling Quality Control, Social Media, Fulfillment, and Creative Content Creation.  Daniel attended Brooks Institute of Photography majoring in Commercial Advertising. Daniel grew up in San Diego playing ice hockey since he was 5 years old and made it to the junior level before pursuing his passion of becoming a photographer.  He has spent several years both as a freelancer and staff photographer at several newspapers.  He currently contributes to the Associated Press, The New York Times, Los Angeles Times, The Wall Street Journal, and The United Nations Refugee Agency, along with local and regional news outlets. 

After college, Daniel landed a photography internship in Jerusalem, Israel, where he documented daily life and conflict throughout the region.  After Israel, Daniel spent time in San Diego, worked at a start-up paper in Palm Beach, Florida, and worked for a newspaper in Santa Maria, CA before finding his way back to the Santa Barbara, California and joining the Brazyn Life team in 2018.

 

 

 

 

 

 

 

We are able to ship worldwide. VAT and GST not included. Please see reward for details on the shipping cost that applies to you.

 

We plan to ship starting in October 2021 We will keep you up to date on our progress and the expected delivery date of your order.

*Actual ship dates may vary. We will keep you notified of your product ship date.

 

By backing now, you’ll get to own one of the very first products off of the line, plus exclusive access to provide valuable feedback that will shape future generations of FLiPBENCH.

 

 

 

 

 

Like what you’re seeing? Want to help? Just 30 seconds of your time could make the difference in growing the community. Hit one of the buttons below and tag a friend or coworker who needs this!

The more people who know about us, the larger our community will become! And the larger the community, the better we’ll be able to make the product!

We can’t do this without you.

 

 

 

 

 

 

 

 

 

 

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