Short Summary

FOUND is on a groundbreaking journey, venturing into uncharted territory and undertaking endeavors that have never been done before. The series aims to illuminate the vibrant landscape of Appalachia by spotlighting innovation, community collaboration, and a unique adventure challenge that seamlessly weaves in the narrative while showcasing local businesses. This unprecedented approach contributes significantly to the tourism and economic development of the region, positioning it as a unique destination for adventure tourism, culinary delights, and innovative endeavors.

Our objective with FOUND is to uncover the hidden gems, showcase the breathtaking natural beauty, and celebrate the cultural richness of deserving communities.

In each episode, there will be clues and coordinates revealing the locations of hidden QR codes. Participants can scan the QR codes hidden in various businesses across Southwest Virginia which will enter you in for a chance to compete in the final episode, a thrilling scavenger hunt with a grand prize of $5,000. This innovative approach not only adds excitement to the series but also serves as a catalyst for tourism development, attracting visitors from around the globe to explore the unique offerings of our region.

Our primary goals are to inspire travel, challenge stereotypes often associated with rural communities and shine a spotlight on the vibrant diversity present in these communities. Our target audience comprises adventure seekers, travelers seeking unique experiences, investors and cultural enthusiasts eager to explore the untold stories of this region. 

Season 1 | Episode Summary

FOUND invites viewers on a captivating journey through the diverse tapestry of Southwest Virginia. Collaborating with local creators and founders, the series unfolds a spectrum of experiences, from lively farm parties with live music to the collaborative magic of singer-songwriters creating a song together and performing at the Bristol Rhythm and Roots festival. Extreme exploration includes the potential for skydiving over the Breaks Interstate Park and visits to iconic natural landmarks such as Devil’s Bathtub, High Knob, Flag Rock, Little Stony Falls, and the scenic Creeper Trail. Culinary escapades with Chef T become a highlight, featuring dinner parties, cooking sessions, and visits to local farms.

FOUND is dedicated to incorporating Diversity, Equity, and Inclusion, ensuring an authentic representation of the region’s unique charm. Beyond exploring natural wonders, the series shines a spotlight on other creatives like artists, actors and digital creators. As the narrative unfolds, FOUND delves into Southwest Virginia’s vibrant culinary scene, including breweries, wineries, and other eateries, providing a holistic view of the region’s cultural richness. The series will culminate in a thrilling episode dedicated to the adventure challenge, showcasing participants’ journeys, challenges, and the exciting competition for the $5,000 prize. Each episode adds a new layer to the narrative, contributing to the broader story of this undiscovered gem.

Episode Style & Approach:

Each episode embodies the essence of captivating storytelling and immersive adventures. From heartwarming community gatherings to innovative culinary experiences and celebratory events, each episode of FOUND promises to push boundaries, challenge conventions, and foster connections that transcend boundaries. 

FOUND Adventure Challenge:

Adding an interactive and engaging element, FOUND incorporates a challenge in every episode. QR codes hidden in businesses will lead participants to enter a larger adventure challenge with a $5,000 prize. The series plans to build a culture around this, encouraging people to create content as they hunt for QR codes.

Our Team

Ryan Jones, a visionary entrepreneur from Haysi, VA, is the owner and founder of Do Good Brands, a company dedicated to storytelling with purpose, the founder of CreatorCon and he also co-owns and founded Lincoln Road Coffee. With a profound passion for unearthing the untold stories of Appalachia, Ryan serves as the driving force behind our docu-series, “F O U N D”. His team’s extensive experience in documentary filmmaking spans over a decade, marked by a series of successful projects that have illuminated captivating narratives from various corners of the globe.

Ryan’s deep connection to the Appalachian region, rooted in his upbringing and personal experiences, fuels his commitment to this project. Having spent most of his life in these mountains and valleys, he possesses an intimate understanding of the region’s cultural nuances, its hidden treasures, and the challenges its communities have faced. This profound connection not only inspires him but also informs the unique perspective that our team brings to the series.

David Thompson has over 11 years of experience creating visual stories of all mediums for audiences, clients and businesses alike. His roots in film and media begin in the Ojai Valley, CA. During his time working in the film industry in and around Los Angeles, David called the town of Ojai his home for many years.

David has worked on a wide variety of content while wearing a variety of “hats” in the film industry, working on Marvel films (Black Panther, Venom 2, Ant-Man and the Wasp), Music Videos (Billie Eilish, Taylor Swift, Travis Scott) and multiple Independent Features/Documentaries, to name a few.

After writing, producing and directing his short film “Long Distance” in 2019 and his feature film,“OJAI” in 2020, David began taking on multiple remote post-production jobs, and soon realized that he could work for Hollywood and his freelance clients while living literally anywhere in the country.

So, eventually, he found himself in Virginia. He relocated to the foothills of the beautiful Appalachian Mountains in Bristol, VA. The move not only brought David closer to his East Coast friends, family and industry connections, but it allowed for him to branch out from his hometown and share his expertise with an even greater clientele.

Problem:

The storytelling gap in Southwest Virginia is a significant challenge that FOUND addresses. The region remains underserved in terms of economic and tourism development, hindering its potential for growth. FOUND aims to bridge this gap by telling the untold stories of Southwest Virginia and showcasing deserving communities, people, and businesses in a unique and innovative way.

Distribution Plan:

FOUND has secured a distribution agreement with RGMTV, based in Martinsville, VA, serving as the regional distributor. The series will also leverage YouTube for global distribution, opening it up to a wider audience. In addition to online platforms, FOUND will enhance community involvement by organizing in-person showings of episodes. As interest grows, the series aims to explore additional distribution partnerships to expand its reach and connect with diverse audiences.

Production Schedule:

We are currently in the pre-production phase of FOUND, with filming scheduled to commence in April and continue through the end of October. Post-production will follow, with the editing and refinement of each episode. We plan to release episodes as they are completed, with the first episode expected to drop in June.

Marketing Plan:

The marketing strategy revolves around short-form video content, featuring businesses and destinations as collaborators for increased visibility. In addition, FOUND plans to leverage written blog content and targeted email blasts to complement the video content. The series aims to launch an Indiegogo campaign and secure regional sponsors to support production. Marketing efforts extend beyond the digital realm, incorporating in-person events for episodes to foster community engagement and support.

​​Other Products:

FOUND extends beyond the screen with a range of merchandise and interactive experiences.

Merchandise:

• Explore our exclusive line of merchandise, featuring branded items that capture the essence of FOUND. From comfortable apparel to unique accessories, our merch reflects the spirit of adventure.

Regional Line:

• Immerse yourself in the culture of Southwest Virginia with our specially curated line of regional products. These items are designed to showcase the unique charm and stories of the region.

Adventure Challenge App:

• Elevate your FOUND experience with our upcoming app. This app will not only enhance the adventure challenge but provide an ongoing interactive journey, connecting users to the hidden gems of Southwest Virginia.

Budget:

To bring FOUND to life, we have outlined a comprehensive budget of $50,000. This budget allocation covers various aspects of the production, ensuring the highest quality content and an engaging viewing experience for our audience.

• Pre-Production: $10,000 Research, location scouting, and permits. Script development and storyboarding. Crew hiring and initial planning.
• Production: $20,000 Filming equipment and gear. Travel expenses for the production team. On-location shooting and logistics. Talent fees.
• Post-Production: $10,000 Video editing and post-production services. Sound design and music composition. Color correction and visual effects. Graphics and animation.
• Marketing and Promotion: $5,000 Social media marketing campaigns. Teaser and trailer production. Website development and maintenance.
• FOUND Adventure Challenge: $5,000 Unforeseen expenses and adjustments.

Why Your Contribution Matters:

1. Impactful Storytelling: FOUND is designed to transcend boundaries and present untold stories that resonate with a global audience. By contributing to this project, you are supporting a platform that values the richness of diverse narratives, contributing to a conversation that goes beyond borders.
2. Creating Lasting Change: Our commitment to storytelling extends beyond the screen. FOUND aims to create lasting change by shedding light on perspectives often overlooked or marginalized. Your contribution is an investment in the power of stories to inspire empathy, understanding, and positive change in the world.
3. Amplifying Voices: FOUND is not just about one story; it’s about amplifying a multitude of voices. By supporting this campaign, you are giving a platform to storytellers, communities, and perspectives that may otherwise go unheard. Your contribution directly fuels the amplification of diverse voices and experiences.

Our Successful Track Record:

We bring a wealth of experience to FOUND, grounded in our successful ventures with Do Good Brands, Lincoln Road and DAT Media. Our multifaceted journey includes impactful projects across various industries including film, marketing, consulting, non-profits and food & beverage. This track record is a testament to our ability to navigate diverse landscapes and deliver projects that resonate with audiences.

Community Engagement:

FOUND is more than a series; it’s a community. Your contribution not only supports the creation of compelling content but also fuels a vibrant community centered around meaningful storytelling. We value your participation in this shared journey.

Tangible Impact:

Your contribution is not just financial support; it’s an investment in the impact of storytelling. As Found takes shape, you will witness the tangible results of your support through the stories told, conversations sparked, and positive change initiated.

In essence, your contribution to FOUND is an invitation to be a part of something greater—a movement that celebrates the power of stories to connect, inspire, and drive meaningful change. We invite you to join us on this exciting journey and be a crucial part of the FOUND community.

Thank you for considering our campaign, and we look forward to sharing this transformative experience with you.

Risks & Challenges

• Budget Allocation: We understand that budgeting is a critical aspect of any project. To address this, we have meticulously planned our budget, allocating resources strategically to ensure the highest production value. Regular financial audits and updates will be provided to maintain transparency.
• Logistical Challenges: The nature of our docu-series introduces logistical challenges. We have a comprehensive logistics plan in place, involving close coordination with local teams, experts, and collaborators. Our experience in managing cross-industry projects has equipped us to handle diverse logistical scenarios.
• Story Curation: Finding and curating unique stories is both a challenge and an opportunity. To overcome this, we have established partnerships with local communities, organizations, and experts who will help guide our storytelling process. This ensures authenticity and cultural sensitivity in the narratives we present.
• Timeline Management: We recognize the importance of meeting deadlines. Our team is equipped with project management expertise to ensure that the production stays on schedule. Regular updates will be shared with our backers to keep everyone informed of our progress.
• Community Engagement: Building and sustaining a community around Found is a priority. Our plan involves ongoing communication with our backers, actively seeking feedback, and fostering a sense of shared ownership in the project. This collaboration ensures that the Found community plays an integral role in addressing challenges as they arise.

Other Ways You Can Help

We understand that contributing financially might not be feasible for everyone, and we genuinely appreciate your interest in supporting our FOUND docu-series. Fortunately, there are other impactful ways you can help us make a difference.

Spread the Word:

• Social Media Shares: Amplify the message by sharing our Indiegogo campaign on your social media platforms. Every share reaches new potential backers and contributes to the success of Found.
• Personal Network: Word of mouth is a powerful tool. Share our campaign with your friends, family, and colleagues who might resonate with our mission. Your personal recommendation can make a significant impact.
• Community Groups: If you’re part of any online or local community groups, share our campaign within those circles. Communities thrive on shared interests, and your advocacy within these spaces can bring in valuable support.