It’s Time To Tell The Positive Story of Why Mass Participation Events Matter

“Mass Participation Events are at the very core of what it means to be human” *

All of us in the industry know that Mass Participation events create a MASSIVE positive impact but have we told the rest of the world?

MPW is hugely excited to invite you to join a campaign movement to help with the return and continuation of Mass Participation events globally.

Together with industry partners including World Athletics, Professional Triathletes Organisation and award winning Marketing Agency, Cravens, we are creating a digital media kit to help you tell the positive story of MP events in your market:

They are safe and deliver huge positive social, mental and physical wellbeing impact.

What will the kit include?

In early September, we will launch the media kit and campaign globally – It will consist of downloadable assets including videos, infographics, research, images and soundbites from ambassadors. We recognise that every market has different needs and will provide a toolkit for you to choose from.

It is our intention, subject to funding, to translate it into multiple languages.

We need your help. Please take 5 minutes to watch this video and read the image below to learn how you can be part of the movement.

 What will the funds be spent on?

• Campaign set-up and planning
• Creative development (inc design and copywriting)
• Management of campaign production and delivery
• Filming
• Video production and editing
• Website design and build
• Industry coordination and amplification

What will any additional funds will be used for?

• Translation and customisation to multiple markets
• Amplification of the campaign on social media

Every dollar counts – no contribution is too small.

If you have any questions please do not hesitate to contact me.

Here’s to a new start line which creates massive positive global impact.

Best wishes,

Chris

* With thanks to Peter Burow, Founding Partner, NeouroPower Group, Globally recognised neuroscience and behavioural economics expert