Help grow the Hurd community:

Give a climate voice to employees

Dear friends,

For those of you who have heard about Glassdoor, the friendly climate version has arrived.

We’ve created a free app for employees to find out how they can make greener choices in their professional roles, and rate their ability to have an impact in their jobs today.

But we want to do much more.

Next on our agenda is growing Hurd into a platform for employees to:

• Voice their opinions anonymously on their companies’ climate progress (or lack thereof)
• Exchange tips and ideas for how to shift the status quo at work
• and share their stories of everyday climate heroism.

This is a chance for employees to finally say what they really think – and be heard by their companies.

It’s also a chance for companies themselves to know what’s really going on in their workforces – what the zeitgeist is, and where the blind spots are.

Let’s be clear – we are not interested in pitting employees against their companies or stirring up resentment.

What we want is to build an open channel between companies and their people so that everyone can be heard, and bolder action can be taken – much, much faster.

Too many people are being denied the opportunity to act, and the climate movement needs your help.

Let employees join the conversation. Help us put Hurd in the hands of employees from around the world.

What We Need & What You Get

We are seeking £500,000 to bring Hurd to the next level. Here’s a breakdown of where the funds will go:

In return for your generous support, we’ve crafted some exciting perks:

• Personalised thank-you email
• Digital badge to display in the app and share on LinkedIn
• Your name on a digital wall of thanks on the Hurd website
• Personalised video thank you message
• Invitation to a virtual roundtable with the Hurd team
• A shout out on Hurd’s social media recognising your contribution
• Prominent recognition on the Hurd website as a key supporter
• A one-on-one meeting with a climate hero
• Lifetime VIP access to all Hurd events

The Impact

Hurd is not just an app; it’s a movement towards a sustainable future. Your contribution will:

• Empower users: Provide tools and resources to help individuals and organisations reduce their carbon footprint.
• Foster community: Build a supportive network of like-minded individuals committed to making a difference.
• Drive change: Inspire companies to adopt sustainable practices and contribute to global climate action efforts.

With a proven track record in delivering successful tech solutions, and a strong track record of more than a decade working in sustainability, our team is ready to take Hurd to new heights and create lasting environmental impact.

Risks & Challenges

We have a plan to address potential risks:

• Technical issues: Regular testing and user feedback loops to ensure a seamless app experience.
• Market adoption: Strategic marketing campaigns and partnerships to increase user engagement.
• Funding shortfalls: Prioritising critical features and services to deliver core functionalities even with limited funds.

Other Ways You Can Help

Even if you can’t contribute financially, you can still make a huge difference by:

• Signing up to Hurd – Apple, Android, Web
• Spreading the word about Hurd – Share our campaign on social media, tell your friends and colleagues, and use Indiegogo’s share tools to help us reach more people.

Together, we can create a more sustainable future, one workplace at a time. Thank you for your support!