$1 raised out of $62,500
Overview
Platform
Kickstarter
Backers
1
Start date
Jan 19, 2020
Close date
Feb 09, 2020
Concept

Dhoby aims to take the hassle away from what is normally a cumbersome task – going to the dry cleaner’s.

Story

Dhoby, founded in November 2019, aims to take the hassle away from what is normally a cumbersome task – going to the dry cleaner’s. We are currently a team of 6, and the app has launched for iOS today in testing capacity. Android users will be pleased to know that we are in the final stages of going live. 

We aim to provide a solution for a major inconvenience for anyone that needs their important washing taken care of – going to the dry-cleaners! We want to help you save your time. Join us in disrupting the dry-cleaning industry – this is a journey we’d love to share with you.

Sign-up and choose from a list of dry-cleaners near you, and you’re good to go. One of our drivers will pick up your order and drop it off at your business of choice. Once complete, your order will be brought right back to your doorstep, nice and clean. 

Where we are currently:

  • iOS app is live, with Android going live in a few hours (both in testing capacity as we ramp up sustainably)
  • Lawyers are drafting up terms and conditions for end users, with this set to complete on 23/01/20
  • Once the aforementioned is complete, we will start pitching our service to dry-cleaning businesses, with the aim of getting at least 2 dry-cleaning businesses on board in each suburb (out of a list of 20 suburbs we’re using as a pilot starting in the South-Eastern suburbs of Melbourne, Australia) 
  • Once the above is done, we will approach companies to propose an employee benefits scheme using our service
  • With the above 2 points in motion, we also plan on marketing to working class professionals AND drivers to come on board and join us on our journey

Our budget: 

  • $25000 AUD of the funds raised will be invested in marketing and promotions, with a focus on Facebook and Linkedin ads
  • $10000 AUD of the funds raised will be invested in tweaks and optimisation of our app
  • $5000 AUD of the funds raised will be invested in comprehensive business insurance, and this will be sufficient until we become profitable and increase our insurance cover
  • $10000 AUD of the funds raised will be invested in ensuring that we can scale at a speed that justifies the above spending – better servers, better support when customers and businesses need it, better suites that maximize our efficiency
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