$2,177,724 raised out of $20,000
Overview
Platform
Indiegogo
Backers
1,359
Start date
Jun 22, 2021
Close date
Jul 23, 2021
Concept

Consistency. Clarity. Control. Unlock your coffee at home with a pro-grade conical burr grinder.

Story

 

The all-new KEY electric grinder is a revolution in conical burr single-dose grinding. The biggest, best commercial burr set available in the most compact, countertop-saving design possible. The burrs and mount define the width of the product, making it more space-saving than grinders with burrs a fraction of the size. All more precise, alignable, and cleanable than anything else in the world. 

 

Easily change between espresso, pour-over, French press, or AeroPress without having to redial your grind.

 

The “key” to the perfect cup of coffee is achieving a consistent grind each time. No matter the method of extraction, the coffee will be optimally consistent for a smooth, even flavor.

 

Virtually zero retention of coffee grounds in the burr grinder. Minimal oil residue, old coffee grounds, or flavors will ever come into contact when switching beans. No bean left behind.

and, a LOT less cleaning.

 

 

 

With its unbelievably small footprint and variable RPM 83mm conical burrs, it covers all styles of coffee preparation. I loved the auto-centering shaker and auto-mixing feature of the Magic Tumbler, both of which exemplify the build quality and craftsmanship I’ve come to expect from Doug and the team at Weber Workshops..

 

Integrated Weiss Distribution Technique (WDT) stirs the grounds as they drop from the burrs to break any remaining clumps.

This creates an even distribution of grinds throughout the whole puck, allowing water to be pressed through evenly for ideal consistent extraction.

Perfect for espresso and pour over.

 

Pull the plug to cleanly release the grounds down into the portafilter, Aeropress, or coffee filter. No mess, no stress. A perfect streamlined workflow.

 

KEY is engineered with 83mm TiN coated Mazzer Burrs that will deliver you quality grounds for a lifetime.

We source our burrs exclusively from Mazzer, but apply our own unique secondary processes to partially season them so they are usable out of the box. We then seal in the edge with a life-prolonging and completely food-safe TiN coating. Perfect for the single-dosing café or the home.

 

Your Indiegogo Contribution is guaranteed by Weber Workshops. By placing your pre-order on Indiegogo, Weber Workshops will deliver the product to you. 

 

We stand by our products and provide a 1-year warranty from the date of delivery. Products manufactured and sold by Weber Workshops shall be free, under normal use and service, from defects in material and workmanship for 1 year.

 

 

 

 

 

The Magic Tumbler™ magnetically snaps into place directly to the bottom of the burrs, so there is zero space for coffee overspray. There has never been a cleaner, more efficient grounds control mechanism.

The assembly is also compatible with Standard Tumbler configurations & interchangeable with those used on our HG-2 hand grinder.

 

An RPM adjustment knob to optimize the speed for your coffee bean extraction preferences. 50-300 RPM.

 

 

A cleaning brush that slides in and out of the grinder with a simple push. Made with a mix of boar and horse hair, designed specifically to clean the grinder. The replaceable head threads out of its solid hardwood handle with its solid brass holding collar.

 

 

Responsibly manufactured to stay out of the landfill. Recyclable materials and minimal plastic parts. KEY is built for this generation and the next.

 

 

Factory Pre-Aligned: Installed with proprietary food-safe Titanium Nitride (TiN) PVD-coated Mazzer burrs.

 

 

At Apple, I spent years overseeing product design for the iPhone, considered by some to be among the most disruptive industrial design feats. Following this career-defining role in reimagining the cell phone, I am now fully engrossed by how we experience coffee. With this latest coffee grinder, my team and I are bringing professional-level coffee grinding to the home. Our vision is to continue to be a disruptive force in the world of product design, wherever we may find it. 

– Douglas

 

 

As a long-time Product Design Engineer there, Apple’s principled design philosophy, which has defined some of the world’s most iconic products —  runs deep in my blood.

When you experience an Apple product, the product’s quality: how it looks, how it feels — intrinsically enhances the experience of using it.

Together with the engineering and design teams I led or belonged to, I spent innumerable hours sweating the details people didn’t even realize existed.

This attention to detail is how Apple has continued to uphold its reputation for creating products that are consistently and reliably on a higher plane than the mass consumer market versions sold at big box stores. On top of wasting resources and costing us and the environment more in the long term, products designed only to sell don’t provide a quality user experience or spark joy in our daily lives.

In the case of coffee grinders, there simply hasn’t been a product that would stand the test of the design philosophy we embraced at Apple  — until we started making coffee grinders. Unlike cell phones, when these items are built with purpose and integrity, they can continue to serve us and improve our quality of life on a daily basis for decades, if not longer. They are heirloom products, and that’s something I get excited about.

All in all, we enjoy high-quality products that deliver. They enhance our quality of life. That’s why KEY Coffee Grinder—and all Weber Workshops products for that matter—are designed to be the last products of their class you ever buy.

 

We are able to ship worldwide. VAT and GST not included. Please see reward for details on the shipping cost that applies to you.
 

We plan to ship starting in October 2021. We will keep you up to date on our progress and the expected delivery date of your order. You will receive a notification within 30-45 days of our shipping.
 

By backing now, you’ll get to own one of the very first products off of the line, plus exclusive access to provide valuable feedback that will shape future generations of our products.

 

 

 

Bring KEY Coffee Grinder Home: 

Rainfactory is a multiple-award-winning crowdfunding marketing agency that operates as a marketing department for growing brands. Rainfactory’s experienced team & data-driven, battle-tested approach ensure long-term market dominance for DTC eCommerce start-ups.

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