Lifelong Deodorant. The game-changing, planet-protecting, style-enhancing deo.

The LIFELONG deodorant. A refillable, reusable, washable deodorant applicator that comes with a unique, natural ‘powder to liquid’ deodorant, packaged in a paper-based pouch, that is good for you and the planet.

Our solution completely eliminates the need for single-use plastic packaging. It also lowers transport emissions by 94% (Read on to find out more).

As our name suggests, we want to build LIFELONG products. Designed to last a lifetime, under the LIFELONG guarantee. That’s right, we will guarantee this product for life.

Our goal was to design a refillable roll-on deodorant that is so beautiful you’ll want to keep it for a lifetime. A design suited for both men and women.

BUILT TO LAST – Many brands create products that only last a few months so you have to buy them again and again. We want to be different and honest and create something that you can grow old with. Like a trusted friend. 

ALL ABOUT THE LOOK – Deodorants are ugly and something you normally hide in your bathroom. That’s not the case here. The Lifelong deodorant adds a subtle hint of quality and prestige while eliminating ugly single-use plastic. 

FEEL THE FORCE – A one-of-a-kind magnetic lid keeps your deodorant fresh,  safe, and leakproof.  Twelve small magnets give a pleasant industrial feel while making sure the lid stays securely on the applicator.

Be careful though, the soft metallic ‘clinking’ sound and the magical, magnetic feeling will keep you opening and closing your lid for fun (and pleasure)! 

FEEL THE TEXTURE – Knurling (texture) is added to the outer layer to give an industrial look and comfortable grip. The applicator is anodized to harden the outside of the surface adding longevity to the product.

STOCKHOLM – BLACK

STOCKHOLM BLACK – Our company was founded in this beautiful city and our design is inspired by Swedish minimalism. The colour represents the cosy, dark, winter night sky.

OSLO – ROSE GOLD

OSLO ROSE GOLD – Named after the stunning sunsets that caress the horizon throughout Norway. A sky full of reds, purples, and pinks that once seen, is never forgotten.

COPENHAGEN – STEEL

COPENHAGEN STEEL – Named after the unique industrial architecture that populates Denmark’s biggest city.  A place that leaves you feeling inspired, content, and powerful.

The crystal ball is removable. You can easily wash and clean them. You can customise your deodorant with different colored crystal balls depending on how you wish your deo to look. Steel and black, rose gold and clear crystal, or what about black and green crystal? People are unique and we wanted to make our deodorants so.

THE COLORS – There are six different colored crystal balls to choose from, black, clear, pink, green, purple, and yellow. New crystal balls can be added to your pledge as an add-on.

POWERED BY POWDER – Since 2018 we have been on a mission to create a sustainable, plastic-free deodorant. The challenge was a lot harder than we initially thought. 

A unique ‘powder to liquid’ formulation created in collaboration with one of Europe’s most sustainable,  certified chemists. Together we made a product that is easy to use and kind to both people and the planet. 

POST CAMPAIGN REFILL COSTS – We wanted to make sure the deodorant is affordable for all. The more people who use our products, the more plastic we save and also remove from the ocean. (every refill pack will remove 1kg of plastic) For total transparency, we purchase the powdered deodorant for around 2.50 euros per sachet.  then we need to factor in VAT and packaging, handling, so we will need to charge 9 euros per deodorant. This will leave us with a profit of around 3 euros.  We will also offer FREE worldwide shipping to all backers. We aren’t here to make billions from our customers, we are here to make a difference in the world, and offer great products at reasonable prices.  We wanted to break it down so you guys can clearly see what we charge and why.

THREE UNIQUE UNISEX SCENTS

We created two scents that work well for both men and women. We plan to launch more scents in 2023 with feedback and collaboration from our Kickstarter community.

The olfactory pyramid explains the structure and architecture of each perfume.

WOODLAND AIR

WOODLAND AIR – Is like a breath of fresh woodland air. 

The cooling woody tone of cedar wood, mixed with a clean citrus smell from Neroli gives a calming effect on your mood.  The scent is then topped off with the added spice from bergamonte that helps reduce stress and anxiety.

CITRUS TONIC

CITRUS TONIC – Clean aroma of citrus fruits 

A base of white musc that helps you relax emotionally while increasing your happiness. Mixed with the gentle scent of green tea that sharpens your mind and focus while finally topping off the scent with citrus that uplifts your mood and reduces anxiety.

ZERO SCENT – Scent-free

ZERO CENT – Everything & Nothing

INGREDIENTS

Why these ingredients? We work with one of Europe’s leading, sustainable, certified manufacturers that specialises in powdered personal care products. Our mission is to make a plastic-free deodorant that not only smells great but also works. Most natural deo’s don’t work so well and we tested many along the way. After lots of iterations, this was the best formula that kept you smelling great all day, without staining your clothes, or causing any skin reactions.

THREE SIMPLE STEPS 

1) Unscrew the cap and add the powdered deodorant. 

2) Add 50 ml of water. 

3) Close the cap and shake for twenty seconds. 

Never has it been so easy to reduce your plastic waste and live a healthier, more stylish lifestyle.

BENEFITS FOR THE PLANET

LOWER TRANSPORT EMISSIONS – Without the water (heaviest part) and plastic packaging (bulkiest part) we manage to lower transport emissions by 94%. A key factor in climate change. Your simple choice can make a huge difference.

NO ANIMAL TESTING – Thankfully, in the European Union, selling cosmetics that have been tested on animals is prohibited. However, in the rest of the world, this is not the case. As our products are manufactured in France the products are certified ‘Free from Animal testing’ Yaay!

REMOVE PLASTIC FROM THE OCEAN – Lifelong was born from the idea that we can ALL make a difference but we can’t do it ALL alone. That’s why we have partnered with Seven Clean Seas, a world leader in removing plastic from the ocean.  For every starter pack you pledge you’ll remove 1kg of plastic from the ocean.  Our goal is to remove 1000 kgs of plastic from this campaign but we need your help.

So far Seven Clean Seas have removed more than 900,000 kgs of plastic and together we can create even more impact! You can discover more about Seven Clean Seas by heading to their website or by checking out this video.

CONTINUE TO REMOVE OCEAN PLASTIC – We won’t stop here. After the campaign, every time you buy a refill for your deo you will remove another kg of plastic from the ocean. Imagine, just by changing your deo you’ll be able to remove two kilos of plastic from our seas every year.  That’s over 100kgs in your lifetime. You truly can MAKE a DIFFERENCE, and you can SEE the impact you’re making as Seven Clean Seas will share pictures of the plastic they recovered from the ocean because when it comes to sustainability, transparency is key!

BENEFITS FOR YOU

NO ALUMINIUM – Most deodorants contain dangerous chemicals such as aluminum chlorohydrate the ingredient that blocks you from sweating. Scientists believe that this compound can cause changes to cells in your body that can increase your risk of cancer. 

NO PARABENS – The Lifelong powdered deodorant is only made from goodness. It has no harmful chemicals such as parabens.  

PLANT-BASED INGREDIENTS – You can feel safe and secure knowing that your health will not be affected when using Lifelongs products.

NO YELLOW SWEAT STAINS – Yes that’s right. Sweat stains are caused when your sweat reacts with the chemical used to block your sweat pores, aluminum chlorohydrate. This chemical is dangerous to your health so we kept it out of our deodorant. This means NO MORE SWEAT STAINS! WIN WIN!

EASY TO TRAVEL WITH – The product is TSA approved meaning you can put it in your carry-on bag. It is Light and strong making it perfect to travel with. It fits in any wash bag. The magnetic lid makes sure your deo doesn’t leak. The stylish design keeps your travel buddies in awe of such a beautiful deo. 

EASY TO STORE – The refill pouches are so small you can easily store them away in a drawer or bathroom shelf.  This way, you’ll never run out of deo again.

Post-campaign purchasing has been a problem for many international brands due to shipping costs and import duties. This is why we promise to offer FREE shipping FOREVER on refills to our BACKERS worldwide. We don’t believe you should support a brand then not be able to keep using the product due to expensive shipping. 

Each deodorant refill only weighs 6 grams / 0.2 ounces. We can ship three refills in a small envelope. Simple, affordable, and environmentally friendly. 

The envelope will go with the normal postage routes meaning no extra transport emissions compared to using a private service such as DHL.

Three years ago, while putting on some deo, I looked at the plastic packaging and thought, do I really have to use these single-use deodorants that damage the environment and my health, for the rest of my life? What if we could make a deo so beautiful,  you’d keep it for life? And so the journey began.  

That’s when I met Fernando and Silvia,  my Co-Founders, who share the same vision for replacing ugly, single-use plastic products with beautifully designed alternatives. We wanted to offer people another option than what they currently have on the market today. We may be a small team taking on some big companies but believe we have what it truly takes to make a difference. The huge personal care conglomerates that pollute our planet with plastic won’t change, so we have to.  We’d be ever so happy if you’d support us in the journey to rid the planet of sh*tty plastic deodorants.  ?   ?

In each starter pack you will receive one deodorant applicator, a color of your choice, and one refill, the scent of your choice, packaged in a super beautiful, sustainable cardboard box.

CAN I ORDER MORE REFILLS? – Yes you can! You can buy more refills as an ‘add-on’ to your pledge. Simply head over to the add-ons and choose how many you wish.

We’ve given the product to some lucky BETA testers and the feedback has been amazing. Some people love the design, others the natural ingredients, some loved the scents and of course, everyone appreciated the fact that this is PLASTIC FREE. Check out the video below and some feedback we’ve had.  The whole idea was to design a deodorant that everyone would appreciate in one form or another.

In case anyone has any doubt about the ability to fulfill this campaign on time (as much as possible) and to the quality you guys deserve then I would like to point to some of the feedback I received from my previous campaign.  Rest assured we will deliver by far, the most sustainable, beautiful, successful deodorant Indiegogo of all time.

SHIPPING COST FOR INDIEGOGO PLEDGES

We decided to keep the cost of shipping separate from the campaign pledge to help save money. When shipping is added to the initial Kickstarter pledge, it increases the final pledge amount, which in turn, will increase the percentage both Kickstarter and external agencies take for helping promote the product. As much as we love their help and wouldn’t be able to launch without them, we feel it is fair to keep shipping separate so that both the creator or the pledger does not need to pay more for delivery.  

A table for estimated costs are below. We will be using the trusted BackerKit pledge manager to take care of everything. 

The rates below are from the current international price.  Fully insured. No import duties. As the product has magnets the shipping route will need to pass through the battery channel which is 20% higher than the normal route. There is no way around this, unfortunately. Rest assured though, your product will be shipped DDP (delivered duty paid) We don’t believe it’s fair for Kickstarter backers to back a project and then be hit with an import fine. Extra costs make you feel ? to the stomach so we wanted to be upfront and clear.

FAQ

Is your product vegan?  YES YES and another big YES! Animals need to stay away from the personal care industry.

Does your product contain sodium bicarbonate? No, it doesn’t. Please don’t worry. Our formula does not contain this. Our manufacturer thrives on being the most sustainable, healthy personal care manufacturer in Europe!

Has the product been tested?  Yes of course! Our manufacturer legally can’t sell the product without rigorous certifications and testing by EU law. They have tried and tested the powder for the past two years for safety. They only specialize in powdered products that are good for you and the planet and wouldn’t put in any ingredients that can potentially harm you.  I’ve been working with this manufacturer creating shampoo, body wash, and hand soaps for the past three years without any customer complaints about the products.

How much will refills be post-campaign? We wanted to make sure the deodorant is affordable for all. The more people who use our products, the more plastic we save and also remove from the ocean. (every refill pack will remove 1kg of plastic) For total transparency, we purchase the powdered deodorant for around 2.50 euros per sachet.  then we need to factor in VAT and packaging, handling, so we will need to charge 9 euros per single deodorant refill. This will leave us with a profit of around 2.5 euros.  We will also offer FREE worldwide shipping to all backers. However if people subscribe or buy a bulk pack (three or six refills) then we will be able to lower each deodorant to 7 euros. We aren’t here to make billions from our customers, we are here to make a difference in the world, and offer great products at reasonable prices.  We wanted to break it down so you guys can clearly see what we charge and why.

Where can I buy refills from? You will easily be able to order refills from our web store lifelong (dot) eco which has been running for the past three years selling powdered personal care products.  We will offer an optional subscription pack of three refills sent every six months (one lasts two months) or a yearly subscription of six refills. Or you can simply buy them when you need them, without subscribing, the choice is yours.

What happens if you no longer want to run Lifelong, where will we get refills from? Don’t worry, we haven’t worked for three years on a product to simply give up. Our goal is to make the biggest impact possible and have no plans to shut up shop…ever.  We have a strong, passionate team who will keep the company alive. If for any reason the brand failed in the future, then we’ll put all our customers in touch with our manufacturer who sells their own powdered deodorant and will happily supply you with refills.

Is there a scent-free option? – Many people have asked this and we plan to make it an easily reachable stretch goal! Don’t worry we will make sure you can have this as a choice post-campaign. It’s a great idea, created by the KS community!

Where do you ship to? We ship worldwide.  We also guarantee that we can fulfill deodorant refills for the applicator worldwide – post-campaign. All other ‘refill’ products on Kickstarter have trouble doing this due to the size and weight of the refills. We won’t have this problem with our powdered deodorants. 

What is the shelf life of the product? An unopened refill will have a shelf life, clearly marked for TWO years. Once the sachet is opened and the deodorant is mixed the product will have a shelf life of six (6) months.

THANK YOU

I would like to take this opportunity to thank any backer who believes in the project, and who helped us spread the word and bring this project to life. Together we really can make a difference! And a thank you to my two small children, without whom I wouldn’t have even thought of this project. Since having them, I devote my time to making their future better and I see plastic pollution as a huge problem they will face.

Risks and challenges

This is a complex project. Trying to solve one of the biggest problems humanity face (plastic crisis) through design has taken our team a long time. We have managed to create the perfect powdered deodorant through a trusted, certified European manufacturer, so see no potential risk with this product. The actual aluminium deodorant applicator is perfectly designed. Due to its quality it is expensive to create, which is why we need to charge the price we do on Indiegogo, to cover the initial set up costs and production of the first batch of deodorants. We don’t foresee any trouble with the manufacturing due to our partnership with a reputable OEM manufacturer.

Long-lasting design

The refillable deodorant is built to be used over and over again. It comes with a Lifelong guarantee. A timeless design that will last for generations. Hand this down to your grandkids…just make sure you change the crystal ball!

Reusability and recyclability

The refills come in a paper based pouch (recyclable) which eliminates the single use plastic. The actual deodorant applicator is made from aluminium which is infinitely recyclable.

Sustainable materials

The box packaging will be made from recycled cardboard. The pouch refills are paper based and the deo is made from aluminium. We wanted to keep away from plastics altogether

Environmentally friendly factories

Our manufacturer is based in France who specialise in sustainable products. They are certified chemists whose soul mission is to create natural, good for you and good for the planet alternatives to the current products we see on the market. We wish to become a B-Corp and for this we need to make sure our suppliers are sustainable

Sustainable Distribution

Our refills only weigh 6g / 0.2 ounces each. we purposely made the refills from powder to omit the water which makes the product lighter and easier to ship. This in turn, lowers transport emissions by 96% as they can be shipped in a small envelope, which uses the same shipping routes as normal post. No need for DHL delivery from us!

Questions about this project? Check out the FAQ 🙂  

Last but now least, we want to wish you a happy spring and summer of 2023!

LIFELONG REGARDS