NINU is the world’s 1st smart perfume. Its patent-pending system is designed to give you the power to create your own fragrances on demand by mixing and matching scents via your smartphone. The physical bottle holds three specially curated different yet complementing fragrance bases inside. The precise blending system creates various scent combinations, giving you the ability to add even the smallest fraction of one scent base into the mix to change the fragrance outcome.

We put extensive efforts to assemble best of fragrances, design and build quality. But the real challenge was to build the tech inside. 

Featuring a Micro-Precision Extracting system (precise mixing regulation + non-contamination fusion + scent projection regulation) & LED notification light, specially made PCB with low-energy Bluetooth, electronic actuator, appropriate battery and a costume made spraying nozzle NINU offers a bespoke experience in the comfort of your hand, in a matter of moments.

Variety is the spice of life. Fragrances enhance how we feel. There are fragrances for day, night, dress-up events, casual situations, work… Certain fragrances work better than others though – that warm winter fragrance could overwhelm on a fresh summers’ day whereas a delicate summer fragrance could lose its subtle impact in the winter.

What fragrance is best to wear to the office? Which one for a date? Which one for your meeting with the president?

NINU’s master perfumers premade recipes for you with the two main selection options based on where you are going or how you want to feel. You can opt for one style of fragrance for work and another for an evening out, or any of dozens of different options. Rather than having a cluttered shelf of half-empty bottles, achieve it all with one.

There is an overwhelming fragrance selection available. How are you to discover the one for you?

Input your preferences and the NINU app will suggest a fragrance mix to try. If that’s not enough, there’s plenty of room to play around with adjusting scents to your taste. When you find your scent, save it to your personal scent wardrobe inside the app.

NINU allows you to turn the formula upside down and create new mixes to keep things fresh.

Chances are you don’t feel the same every single day, so why should your fragrance be any different?   

Wearing the right fragrance for the right occasion makes a world of difference. NINU tracks your scent tendencies, time of day, and the weather outside and by using Artificial Intelligence (AI) enhancement it suggests certain scents to fit your current day and mood – all to fill your day with a perfect confidence-boosting scent. Think of NINU as a perfumer following you around making a perfect perfume mix ONLY for you.

The heart and soul of NINU reside in its fragrances: sets of different yet complementing perfumes that work great in a variety of ratios. The team of master perfumers having the courage to making a new concept come alive was lead by the talented Dominique Moellhausen of Milano based Moelhausen Srl with more than 50 years of tradition. Moellhausen stands out as one of the world’s leading family-run companies in the industry of fragrances. Dominique’s dedication to the art and admirable contributions in the industry awarded her “Perfumer of the Year” at the 2020 Beautyworld Middle East Awards.

There are 3 different fragrance sets available. Each set contains 3 complementing fragrances that can be mixed in different rations to output dozens of variances in different intensities. Each individual scent has been matched perfectly together by ensuring the same perfume concentration, preventing one fragrance from overwhelming another. For the most striking results each set contains perfumes with different notes rather than pairing perfumes with similar characteristics. Individual fragrances selected in each set represent a specific category based on their characteristics CASUAL / WORK / ELEGANT.

Gift your loved one a whole fragrance experience:

1. Give them a NINU gift card (send us a message and we share a print at home NINU gift card) 
2. Your loved one gets a sample or discovery set to help decide on the set (add an add on) 
3. Your loved one receives the NINU with the selected fragrance set 

A perfect balance between beauty and a hi-tech world. Hidden within in the high-end and minimalistic ITALIAN DESIGN is the ULTIMATE in perfumery today.

Each fragrance has been created with the best, 100% vegan, and sustainably-sourced ingredients. The bottle itself is designed so that you can replace the recyclable cartridges and keep the device for LIFE. Kind to you, kind to the environment.

The birth of NINU was an inspiration by one of the greatest Slovenian innovators and of the whole perfume industry that passed away 1 year ago in his respective 101st year – Peter Florjančič. Over 70 years ago Peter was the guy who made the last huge perfume extraction innovation – the atomiser spray. He made perfumes more appealing by making application easy, and made them portable and leak proof. From his inspiration we spent multiple sleepless nights to come up with an innovation that would tribute to the legacy of Mr. Florjančič and to innovate and awaken a technologically sleeping industry.

When we researched the perfume industry, we saw that people encountered many problems with perfumes. The most prominent ones were: difficult time discovering the right scent for themselves, buying a perfume and then one cannot change it after feeling differently or simply getting tired of the same old scent, thereby creating the need for multiple perfumes to suit all their moods and occasions.

We played with the thought of how we could solve this problem. The final idea was born when we attended a perfume making school in Paris – we got to smell a completely different perfume when we only changed the ratio of ingredients by a droplet or two! One of the big takeaways was also the fact how fun it was to mix different ratios of fragrances!

With this knowledge, we wanted to create an advanced perfume mixing device that would be simple to use. We teamed up with the most capable engineers we could find to make the tech work. We designed the app to be as simple as possible. We also put a big focus on the design of the device so that it would complement the high-end product that it is. After the adventures of samplings we finally completed the core of the product – the fragrances! Finally, after countless tests with test users and countless sleepless nights), NINU was ready to be shown to the WORLD!

Why the name NINU? NINU was one of the first perfumes in recorded history. The story goes back to ancient Babylonian times, when perfumes were highly valuable and only available to kings and queens of the time. They were also cherished as a medical preparation as they knew perfume oils to cure headaches and lift one’s mood.

With NINU you can already costumise fragrances to your likes. In the future new fragrance sets will emerge even more tailored to your needs as you will be able to contribute and co-create new fragrance trends. 

We are a bunch of perfume and innovation enthusiasts, with serious business and entrepreneurship background. We love getting up every day and improving NINU! 

The core team stared the project are Marko Matijević and Simon Mohorovič. We are guiding and overlooking the whole project with our professional experience and also a formal business degree. 

David Ilar is our head software and technology guy. Aleš Jazbec is our developer who makes software stuff work. Tajda Kužner is our blog writer and community manager. Tina Potočnik is a phenomenal graphical designer. The “Irish guy” Ethan Grant is to one to blame if there are any langugae mistokes.  Anže Bitenc is the brand manager.

…and more than dozen other external team members without which NINU wouldn’t be possible.

We can’t wait for the day that you receive your NINU!

By bringing together world class perfumers, with product designers, engineers and world class production we are striving to disrupt the traditional perfume market and produce the most advanced and unique perfume experience in the world.

We BELIVE perfumes should follow your lifestyle and evolve and grow with you!

With continued uncertainty around the world logistically, please note that to ensure the best possible rates for you, the shipping fee will be charged AFTER the campaign, closer to shipping date. 

Our current estimates are that shipping will be around:

20 EUR (approix. 23 USD) within USA and EU

30 EUR (approix 34 USD) outside USA and EU

Local pick-up – FREE (Ljubljana)

Please note that we can’t cover taxes when it arrives in your country – you may be subject to these charges as with any other international purchase. We will dispatch from USA and EU.