$2,458 raised out of $200,000
Overview
Platform
Indiegogo
Backers
13
Start date
Jun 27, 2023
Close date
Aug 27, 2023
Concept

Complete Skincare System to Prevent & Reduce Ingrown Hairs

Story

Outgrown: A Complete Skincare System to Prevent & Reduce Ingrown Hairs

Hi, I’m Carrie Maxwell, the proud owner of HABIT Studio. I’m excited to share with you that after 21 years, tens of thousands of waxes, and an endless hunt for an effective, easy to use post-wax product, I’m developing an all-in-one home skincare product that will prevent and reduce those pesky ingrown hairs, ensuring flawless and radiant skin between your waxing or sugaring treatments.

I’m inviting you to be in the first round of investment that will move the product from development to production!

The real challenge for my clients lies not in coming in for services (that’s the easy part!), but in maintaining their skincare routine in between treatments—especially in those more intimate areas that are prone to ingrown hairs. When the skin isn’t properly cared for, it can lead to issues like ingrown hairs, infections, and less effective services due to hair becoming trapped beneath the skin.

I want to make it easy (and yes, even sexy) to keep up an at-home routine, so that hair removal  treatments are more effective, and the skin is smooth for longer in between visits.

The 2-in-1 Product

Compact, travel-friendly, and cute enough to keep on your bathroom counter as an easy reminder to keep up your post-treatment skincare routine.

Step 1: Exfoliate

The exfoliation will be both physical and chemical, using textured pads soaked in a proprietary blend of acids and skin conditioners to remove dead skin and prepare the remaining layer for moisture. This will help prevent both irritation and ingrown hairs from forming.

Step 2: Nourish

The second step will be a nourishing balm with a blend of biome building-ingredients and nutri-botanicals to repair the skin barrier post hair removal resulting in healthy skin and follicles. It will be available in both scented and unscented versions to add luxury and individuality to your self-care routine.

 

Become an Early Investor for Lifetime Perks

Your contribution (of any amount!) will make it possible for you and others to experience silky, smooth skin between waxing or sugaring treatments.

  • $200: Get the product + $10 off of any one Habit service + 10% off of product for life + invite to launch party + Help shape the packaging colors, scents, and design of the product by participating in an optional short survey.

  • $150: Get the product + $10 off any one Habit service + invite to launch party + Help shape the packaging colors, scents, and design of the product by participating in an optional short survey.

  • $100: Get the product + Help shape the packaging colors, scents, and design of the product by participating in an optional short survey.

  • $50: 50% off product coupon at launch + Help shape the packaging colors, scents, and design of the product by participating in an optional short survey.

  • $25: 25% off product coupon at launch +Help shape the packaging colors, scents, and design of the product by participating in an optional short survey.

 

What will the funds be used for?

My goal of $200,000 will help bring Outgrown from concept to development.

  • Formulation
  • Custom packaging design
  • Prototypes
  • Branding, marketing, website

Know others who might be interested?

Please share! Your friends are my friends and I’d greatly appreciate if you could help by sharing this page with anyone you know who might be interested in early stage investment in this skincare system. You’ll find links at the top of the page below the campaign name, to share on Facebook, Twitter, or even through text or email.

 

Warm regards,

Carrie Maxwell

Founder of Habit Studio + Outgrown*

*We’ll announce the official brand and product name when the product is available.

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