Transforming challenges into contactless digital solutions for small businesses

Hello, I’m Jesse! I am part of a Super Small Business Digital Solutions Team. Our courageous and fierce leader has a super contactless digital solution to save small businesses from the pandemic assault.             

We need your business to stay in business!                                                                                                                                 

Here I am, the courageous and fierce leader fighting for small businesses to survive and thrive through this pandemic! I’m Margaret Jackson (MJ), I am the founder of the Small Business Concierge Communications & Digital Media (SBCCDM). I am also known as Bay Area/Silicon Valley’s #1 Small Business Radio Personality on AM 1220 KDOW & iHeart Radio. We have watched small businesses suffer and lose hope for their business future because of COVID-19. We could not stand by and watch small businesses keep closing their doors.

So we did something about it. My team and I have designed contactless digital solutions to keep your products, services, videos, and more in front of your customers. We guide you on using our tools and help you develop your marketing, advertising, and branding intelligence to break through the barrier of the resistance of business growth in this pandemic.  

The world is opening back up, but safety and health have become more critical than ever. The customers are out there, and you can reach them through our digital catalog advertising and magazine business solutions. We seek to support qualified-existing-small businesses in becoming the digital bridge to keeping you in front of your prospective customers worldwide.  What does that mean? It means you can reach customers locally, nationally, and internationally.   

                                                           

 

Situation Analysis SOSTAC Model (Small Business)

The current small business climate in a word is stressed. COVID-19 has forced a change in the economic paradigm creating shifts in business openings and closures, constant ebbs, and flows of COVID-19 cases in the United States slowing the ability to buy and sell products and services. Small businesses are not only concerned but are financially stressed due to low to no sales. A market that has been severely impacted by COVID-19. “More than half of all small business owners in the United States warn that the coronavirus crisis could make it tough to stay afloat, according to a new poll indicating that scores of small businesses are still grappling with lingering financial trouble amid an economic crisis that has already forced tens of thousands of firms to close” (Walsh, 2020).  

The SBCCDM realizes that the dependency is on small businesses surviving and thriving in the short term to successfully sell its products and services. The short-term market condition directly impacts the medium and long-term market conditions. “Using digital tools is no longer an admin task, it’s business-critical and has a direct impact on whether a business will survive” (Xero, 2020). With a digital perspective in mind, the SBCCDM B2B small business customer is identified by Who (existing small businesses pre-Covid 19), Why (fighting for a sustainable future), and How (using the SBCCDM digital tools and resources) and applying the digital online strategies to their business survival mix.

 

Situation Analysis SOSTAC Model (Intermediaries and Partnerships)

We have developed a mix of partnerships and intermediaries to increase routes to small businesses’ survival. Although COVID-19 has impacted businesses globally, partnerships are more critical than ever before. A mix of partnerships can be key drivers to connect small businesses to corporations offering small business supportive products and services.

Our strategic partnerships are interested in engaging small businesses with special offers, discounts, and professional tips through the Advantage Membership Subscription.

 
Live Plan Business Plan Software (SAAS)
Praised by industry experts
(Entrepreneur, CNN Money The Wall Street, Bloomberg, and more…) 

Partnerships and Intermediaries provide an ecosystem of resources for our members such as,

• Business Plan – Live Plan Access 
• Accounting and Bookkeeping  
• Staffing & Talent Acquisition 
• Financial Planning & Education  
• Business Consulting Recommended Resources (Nationwide)
• Aspiring Collegiate Entrepreneurship & Higher Education
• Small Business Insurances (Medical, Worker’s Comp., Liability/BOP)
• Short vignette business and marketing tips that help you achieve strategic and sustainable goals by partners & intermediaries, industry experts, and our SBCCDM Team.
• Lead generation and partnership collaborations to grow and sustain your business    

Cost-Effective Digital Media Solution

Small businesses require a long-term, cost-effective product that provides various digital media channels that introduces their brand to a mass market. They can market and advertise their business steadily with a long-term digital marketing media plan. Small businesses want to drive sales and build brand awareness according to Leadpages, “Driving sales (51.3%) and building brand awareness (48.4%) are the two top digital marketing priorities for small businesses” (Leadpages, 2017).

Our Advantage Membership Subscription provides micro-businesses and small businesses digital advertising, marketing, and branding media products offering exposure and visibility of their products and services on multiple mass media platforms.

HOW IT WORKS! Mobile-Desktop-Tablet Access

Advantage Membership Digital Subscription Rewards

Build Your Brand Monthly Advantage Member Subscription $25.00!

I Support Small Businesses 1 Mo. Advantage Member Subscription $25.00!  

6 Mo. Market Advantage Subscription – One Time Investment $150.00!

Featured:12 Mo. Brand Builder Advantage Member Subscription $67.00! 

12 Mo.+ Digital Blockbuster – One Time Investment
 Advantage Member Subscription $800.00 the Comeback! 

Disqualified Business Types
Adult Entertainment Companies
Alcohol, Gambling, and Tobacco
Businesses Engaged in any illegal activity
Cannabis
Churches or Religious Organizations 

The Small Business Concierge Magazine

Introducing the Small Business Concierge Digital Catalog – Launching September 2021

Paired together

the SBC Digital Catalog & Digital Magazine

Double Dose of Digital Advertising & Content Marketing! 

You can market from anywhere Nationwide. We add your local information whether your business is a restaurant or e-commerce store. You keep what you earn. 

Features that Start NOW! The SBC Digital Magazine ads are placed in the current digital magazine on Issuu.com, the business listing, and upcoming events (if any).  (Donors are responsible for their advertisement development)

Other Features Start September 2021: The Digital Catalog and Advanatage Member Portal Access

The Impact: What You Should Know 

Today, one of the biggest problems key business leaders face is ensuring their organizations are effective in their efforts to target the customer segments they have chosen to succeed.  With so many different marketing mixes and approaches, online marketing and promotion are crucial to your brand as a vital way to connect with potential customers using digital communication.  Building a solid customer relationship is key to increasing sales through digital marketing.  Your path to marketing success begins the moment you work with proven and competent marketing professionals who can provide the visibility needed to facilitate sales traction. 

Growing your customer base is key to achieving growth, revenue, and profitability goals.  Creating an appropriate framework to succeed in the digital marketplace requires goal setting, identifying applicable KPIs, using an effective funnel, and strategic planning.  At the Small Business Concierge, we understand the importance of value when it comes to choosing how to spend your marketing budget.  We get it.  Plus, we know that credibility and reputation are vital when choosing a business partner.

The Seven Times Factor says as a universal rule, potential customers need to see an ad seven times or more before they buy.  In addition, research shows that, on average, you have to see an ad seven times before you even notice it.  So, digital advertising and promotion consistency are crucial to achieving the highest levels of success.  The biggest digital marketing mistake you can make is to market sporadically.  Regular and consistent marketing has an influence on how many and the duration of slow periods your business will experience.

Your business success depends on the decisions you make or do not make.  Your decision to advertise in the Small Business Concierge Digital Catalog on a consistent basis will trigger the creation of monthly data points you can track to determine your increase in website visitors, page views, sessions, and rising sales.  The Small Business Concierge Magazine has grown steadily and improved its reach month by month to become a leading small business publishing solution. We are pairing the Small Business Concierge Digital Magazine with the Small Business Concierge Digital Catalog to double your marketing, advertising, and branding impact and efforts. 

Risks & Challenges

Raising capital online with Indiegogo reduces the biggest risks our organization can face.  Why?  Because using the right platform is important to ensure data security.  We, at the Small Business Concierge, take every precaution to identify and reduce risks both for our valued customers as well as ourselves.  Nothing could be more disastrous than having to face a data breach and violating privacy promises.  Thankfully, the Indiegogo platform solves our data privacy platform concerns.

Other concerns include the risk of not reaching the goal we established.  The ultimate goal of this campaign is contemplated in the light most favorable to a mutually beneficial win-win-win opportunity.  #1 Win.  Offer the highest quality marketing and advertising service possible at a reasonable price that will enable established small businesses the best chance to consistently market to gain visibility, credibility, and great value.  #2 Win. Meet an unmet market need by opening our doors to fill a niche.  Small businesses must do more with less.  Following a pandemic, businesses are vulnerable and must get the most value possible for their dollars.  At the SBC, we provide valuable branding, advertising, marketing, and promotion assistance to our clients. We keep them abreast of the latest information that gives their organizations the ability to leverage and exceed their growth goals.  #3 Win. To deliver the highest level of service the SBC needs to expand its team.  The money raised in this campaign is to fill critical roles that give this organization the best chance for long-term sustainable success. 

Partnerships & Affiliations

SBC is featured weekly in the 4th largest radio market in the U.S. San Francisco/Bay Area 

We are on Satellite Radio iHeart 

We support the next generation in entrepreneurship

Global Publishing Digital Platform

Other Ways You Can Help

Some people just can’t contribute, but that doesn’t mean you can’t help:

• Help us get the word out and make some noise about our campaign. Small business is the engine of our economy and they need our help. They need your help. Use our Indiegogo share link and give it to your network to support small businesses!