$58,180 raised out of $3,000
Overview
Platform
Indiegogo
Backers
1
Start date
Dec 10, 2023
Close date
Dec 11, 2023
Concept

Store, Sift, Brew, and Serve. The best way to make cold brew concentrate at home

Story

Craft the finest cold brew concentrate with The Complete Shelbru System. Boasting unique functionality like no other, we meticulously designed the Canister, Sifter, Brewer, and Carafe to deliver the best home brewing experience.

 

This isn’t our first rodeo in the world of crowdfunding. We connected with thousands of backers through an Indiegogo campaign in 2021 and participated in multiple campaigns on Wadiz in 2022. In fact, our Wadiz backers ranked Shelbru as #6 in the 2022 Wadiz Awards. See how much our backers loved our Cold Brew System 1.0!

But of course, we got some constructive feedback as well – we spent the last year working on these improvements, and now we’re back with our Cold Brew System 2.0! Expect an improved filter and lid, a measurement mark on the jar, and upgraded steel ring design.

This is no ordinary cold brew maker.

Say goodbye to the days of ready-to-drink brewers that leave you with only a few servings. The Shelbru Brewer prepares up to 12 servings of smooth, strong cold brew concentrate in one batch. You can enjoy the concentrate ICED or HOT.

Our stainless-steel dual filter is crafted with 600 woven mesh inner filter wrapped in a 500 µm outer filter. This combination ensures that no coffee grounds or microparticles escape into your brew. Fill up the filter with coffee grounds to the 3.5oz measurement mark – never reach for the scales to measure out your grounds again!

Using our Brewer is a breeze! Just add your favorite coffee grounds (3.5oz / 100g) into the filter and pour cold or room temperature water (24 fl. oz / 700ml) up to the MAX line on the glass. Store at room temperature or in the fridge for 12-24 hours. Once you’re done, simply rinse and repeat! No single-use paper filters needed.

The Carafe delivers a perfect pour every time thanks to our carefully designed spill-proof silicone spout! Transform your Brewer into the Carafe by simply replacing the dual filter and filter ring with the Carafe spout. Rinse the filter and use the other jar to get started on your next brew right away. With our interchangeable lid design, you’ll never run out of cold brew!

Our Carafe’s airtight seal lets you keep your cold brew concentrate fresh for up to TWO WEEKS! New to cold brew? We recommend starting with a 1:3 ratio of coffee to water or milk.

Let’s take a look at how our product reviewer, William, prepared his cold brew both iced and hot!

Coffee is meant to be shared with your loved ones! For our project, you will have the option of backing the Cold Brew System 2.0 in our exclusive, limited-quantity gift packaging, making it easy to share our incredible system with your family and friends

Proper bean storage and uniform grind size are key to a great cup of coffee. That’s why we created the Smart Canister and Sifter. We have developed the perfect accessories to ensure fresher and more uniform grounds!

The Shelbru Smart Canister extends the life of your coffee beans so that they remain fresher for longer. Exposure to oxygen and humidity can seriously degrade your beans, removing its original vibrant flavors and leaving you with a flat and lifeless brew. With just a push of a button, the Smart Canister will vacuum all the air out and protect your beans from oxidation.

Once you push the button, the Smart Canister will begin the vacuuming process. When complete, it continues to regulate the internal pressure through a sensor, maintaining the most optimal conditions for your beans. To retrieve your beans, press the button again to release the vacuum.

It’s really that simple. No more twisting, pumping, or vacuum sealing – simply press a button and store!

 

Evenly sized ingredients make an evenly cooked dish – the same goes for coffee! Uneven grounds lead to over- or under-extraction, creating an unbalanced and disappointing cup of coffee.

Enter our Sifter! Select your desired filter size and get shaking. Our Sifter removes unwanted micro-particles, leading to beautifully uniform coffee grounds.

Depending on the type of coffee you are preparing, the size of your coffee grounds makes a difference. The finer or coarser the grind, the more or less quickly water can pass through, which has an effect on brew time as well as extraction efficiency. When using our Sifter, we recommend using the 800 µm filter plate for cold brew or French press and the 500 µm filter plate for pour over and other brewing methods.

So by now, you may be thinking, “Should I be drinking cold brew coffee too?” Well, if The Complete Shelbru System hasn’t convinced you yet, let’s take a look at some of the differences when it comes to brewing coffee with both hot and cold extraction methods.

All of our products follow the same philosophy: to deliver a functional product with a foolproof interface, all while maintaining a sleek and modern design. We have put in endless research to discover what coffee lovers want, and have spent years experimenting with different types of coffee makers and accessories.

 

 

 

 

Shelbru is a proud Asian-owned family business. Our goal is to bring the most enjoyable cold brewing experiences to you in the comfort of your own home. What started out as a simple appreciation for a good cup of coffee has blossomed into a vision to create our own line of simple, modern coffee gears that anyone can use.

In 2021, we successfully launched our Cold Brew System 1.0 on Indiegogo. The following year, we continued our crowdfunding success on Wadiz.

In 2023, we decided to come back with a new-and-improved Cold Brew System 2.0 and introduced two additional products for a more robust and complete coffee brewing experience. We are currently expanding our presence in the U.S., as well as South Korea, Japan, and Taiwan.

For more information, feel free to contact us at hello@shelbru.com or visit our website 

 

 

Rewards will be shipped via Amazon for US backers, FedEx for EU, UK, CA, AU and Thailand backers, and Qxpress for Japan, Singapore, HK & Taiwan backers for safer & quicker deliveries.

 

Our logistics partners will work hard to minimize additional fees upon arrival in the delivery country. This cannot be guaranteed. Subject to your country’s local import customs fees, taxes, or policies, you will be responsible for payment of any additional charges that occur after the initial dispatch of Shelbru.

Due to the unpredictable nature and varying policies for each country and delivery region, we cannot cover these fees in advance or include them in our shipping fees. We invite all backers to double-check their local policies regarding imports from other countries. Changes or reductions in the product’s declared value or product type and naming cannot be made.

 

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