$1,382,170 raised out of $10,000
Overview
Platform
Indiegogo
Backers
2,089
Start date
Aug 03, 2020
Close date
Sep 03, 2020
Concept

The new SIRUI 35mm Anamorphic Lens delivers you a wider cinematic shot at a great value!

Story

Generally, when people think of an anamorphic lens, two words come to mind – heavy and expensive. Film production companies and well-off photographers buy these premium lenses without hesitation. But for cinematic enthusiasts, who adore the unique anamorphic features and cinematic look of anamorphic lenses, it is quite difficult for them to purchase one.

However, SIRUI disrupted the anamorphic industry last year. With our innovative R&D and excellent manufacturing process, SIRUI launched the affordable and high-value 50mm F1.8 1.33x Anamorphic Lens, which amassed over $1.3 million in sales through Indiegogo and earned rave reviews from numerous media outlets and photographers.

 

 

 

Drawing on our experience with the 50mm Anamorphic Lens, SIRUI achieved a focal length breakthrough, enabling us to deliver an affordable 35mm F/1.8 1.33x Anamorphic Lens.  With our newest lens on the market, there is now another high-quality and affordable, wider-frame anamorphic option for cinematographers and cinematic enthusiasts. By combining the two SIRUI Anamorphic Lenses, you can capture your imagination and create breathtaking, cinematic shots.

Built according to the highest standards, this brand new anamorphic pro lens achieves the field of view of a 26.3mm camera lens by widening the horizontal FOV up to 33%. Ideal for users who want a wider cinematic look, the 35mm Anamorphic Lens is a gamechanger, providing a superb, silky depth of field and oval bokeh.

 

Due to the popularity of cinematic aesthetics, photographers and shutterbugs usually convert a 16:9 camera shot into a 2.4:1 cinematic aspect ratio via post-editing applications. Although this method achieves a cinematic look, it also degrades the footage and results in lower quality images.

  

Shot with general 35mm camera Lens
Shot with SIRUI 35mm Anamorphic Lens

 

When shooting with a compatible camera, the 35mm F1.8 Anamorphic Lens uses its 1.33x squeeze factor to widen the horizontal field of view and produce a wider, full HD 2.4:1 cinematic video without any post-cropping.

Capture more through the 35mm focal length. With a simple switch to the SIRUI 50mm Anamorphic Lens, extend your shots for perfect cinematic work.

Shot with SIRUI 50MM Anamorphic Lens
Shot with SIRUI 35MM Anamorphic Lens

 

Shot with SIRUI 50MM Anamorphic Lens
Shot with SIRUI 35MM Anamorphic Lens

 

Shot with SIRUI 50MM Anamorphic Lens
Shot with SIRUI 35MM Anamorphic Lens

 

 

Special in its anamorphic structure and multilayer Nano-coatings, this 35mm lens softens and controls lights within a scene using the special function, Sci-Fi Blue Light Streaks with Pleasing Star Burst.

Backlighting Effect

As users adjust the aperture, the unique light streaks and star burst will adapt to the aperture value for the optimum cinematic visual effect.

Backlighting Effect + Blur Light Streak with Star Burst

 

Eye your scenes through the lens and revive their beauty by adjusting the light setting between the F/1.8 and F/16 apertures. Even wide open at F/1.8, this lens can still produce sharp, quality imaging with a smooth depth of field when targeting the subject/object using the 35mm focal length.

DOF AT DAY
DOF AT NIGHT

 

 

Due to the 1.33x squeeze factor, the round light spots in the background will de-squeeze into an enchanting oval bokeh, which couples with the foreground for an aesthetic upgrade.

Oval Bokeh Effect without Subject
Oval Bokeh Effect with Subject

 

 

Well-built with an innovative optical lens structure and German-manufactured Schott optical glass lens elements, the anamorphic expert lens minimizes optical distortion and lens breathing effects and functions perfectly to generate superb cinematic imaging.

This portable lens also excels at controlling chromatic dispersion to produce unique visual characteristics and provide sharp, high resolution images.

 

The 35mm Anamorphic Lens is solidly constructed with aircraft aluminum alloy and a precision CNC machining process.

The compact lens further optimizes focusing and aperture control systems using the two additional Gear Rings (0.8 Module). They’re attached to the built-in Focus and Aperture Rings, and they’re designed with a comfortable anti-slip teeth surface..

Manually adjust the focusing and light settings with precision scale marks on the ultra-smooth, copper Focus and Aperture Rings.

 

The 35mm lens can attach to an M4/3 mirrorless camera and fit onto an APS-C mirrorless camera with a selection of E, EF-M, and Z lens mounts by attaching the optional adapter rings.

*  Switch to an APS-C format before shooting with a compatible full-frame camera.

* In some scenarios, a little bit of vignetting might occur when using the lens while it’s attached with an adapter ring.

Compared to general camera lenses, the SIRUI 35mm F1.8 1.33x Anamorphic Lens can easily produce a cinematic widescreen look for users without post-cropping or using additional tools to highlight their creative shots.

Furthermore, this lightweight 35mm Anamorphic Lens delivers high-quality, cinematic imaging for users at a great value. It is a perfect companion for commercial directors, studio photographers, vloggers, cinematographers and cinematic enthusiasts.

 

 

Caution: Please remember to choose an ADD-ON for your selected Perk at CHECK-OUT if you need an adapter ring. Choosing an ADD-ON at a later date will cause delivery delays or results in additional shipping cost of customer’s account.​

 

SIRUI’s August crowdfunding campaign is a pre-launch of our new product line and an opportunity for cinematographers and cinematic enthusiasts alike to be the first to experience the SIRUI 35mm F1.8 1.33x Camera Anamorphic Lens in advance of our official launch.

 

 

 

 

 

Since 2001, SIRUI has always striven to move forward and continue expanding the SIRUI Brand. With innovative R&D, an excellent manufacturing process and worldwide marketing, SIRUI has become a global enterprise, developing, manufacturing and marketing photographic products.

Manufactured with high standards, SIRUI’s innovative photographic products have received numerous accolades and awards at notable international events including the 2018 Red Dot Design Awards, the 2018 German Design Awards, CES 2019 and NAB Show 2019. SIRUI greatly appreciates the ongoing support of our customers and the professional photography community.

SIRUI is committed to providing excellence in product performance and functionality. Drawing on our experience in product development, design and production, it is our goal to provide our customers with high-quality, innovative photographic products to advance the progress of the Imaging Industry. That’s why SIRUI achieved big success with the 50mm F1.8 1.33x Anamorphic Lens. Since its launch, the 50mm Anamorphic Lens has gained tremendous popularity in professional media organizations and among photographers. To diversify the anamorphic lens line, SIRUI is launching the brand-new professional 35mm F1.8 Anamorphic 1.33x Lens for users to extend the capability of their shoots.

 

          

Follow @SIRUIImaging

Country
Links