$325,596 raised out of $500
Overview
Platform
Indiegogo
Backers
464
Start date
May 24, 2021
Close date
Jun 24, 2021
Concept

Enhance the artistic appeal of your footage and immerse your audience in an anamorphic world.

Story





Staying true to its mission, SIRUI now comes back with its 75mm/F1.8 1.33X Anamorphic lens, whose horizontal appearance is similar to the 85mm on APS-C sensors. So far, SIRUI APS-C anamorphic lenses are all in place to ignite your passion for shooting.

​Designed with a unique structure, the lens squeezes images down 1.33 times horizontally to fit onto the camera sensor, which you then have to desqueeze in post. Images produced in this way would be in 2.4:1 wide-screen aspect ratio and of high resolution, way better than that of just cropping and adding black bars.



In terms of application scenario, 24mm lens is suitable for wide-angle shots, 35mm for humanistic shots, and 50mm for subject separation shots. When trying to portray characters in a subtle way or enhance emotional rendering, those lenses seem a bit insufficient in expression. In this case, getting a portrait lens will render the narrative more natural and coherent.




This lens is free from obvious perspective distortion relative to wide angle lens, hence characters are presented in a more natural way, as if seeing right through your eyes. The 75mm focal length guarantees not only a good distance between the photographer and the model, but also an easy switch between a bust portrait and a full-length portrait.

The lens is good at filling the frame with the subject and throwing the background out of focus. Also, sharp and high-resolution imaging contributes to the depiction of subtle emotions.



The 75mm focal length excels at revealing overlooked details in a chaotic scene, providing a fresh and unique perspective for film interpretation.


Focal length of 75mm equals better long-range shooting capability, which renders long-distance shooting a worry for photographers no more.


Spatial compression created by the lens narrows the distance between the background and the subject, amplifying the background while highlighting the subject, delivering a compact yet plump effect.

This lens has got what it takes to produce a cinematic blockbuster – high-quality images without deformation, natural and saturated blue lens flares as well as elliptical bokeh.



Fast F1.8 aperture guarantees a sufficient amount of light, and the image remains sharp even with the aperture wide open. The enhanced shutter speed is favorable both for low-light shooting and snapshot taking, readily turning a casual shot into a cinematic poster.

Images produced by this lens are high in sharpness, small in chromatic aberration and curve of field, displaying distinctive Anamorphic features.

Aircraft aluminum housing, CNC machining parts, German Schott Glass with multi-layer nano coating, focus and aperture rings with anti-slip teeth and filter spec of M67*0.75 all indicate that the 75mm lens intercuts seamlessly with the entire line of SIRUI Anamorphic primes in terms of appearance.


Five mounts, M4/3, Sony E, Fuji X, Nikon Z,and Canon EF-M, are designed for the 75mm lens, which is durable and lends images higher resolution.

As the lightest and most affordable mirrorless Anamorphic lenses on the market today, SIRUI Anamorphic lenses are perfect companions for commercial directors, studio photographers, vloggers, cinematographers, and cinematic enthusiasts.

Since 2001, SIRUI has always striven to move forward towards and continue expanding the SIRUI Brand. With innovative R&D, an excellent manufacturing process, and worldwide marketing, SIRUI has become a global enterprise, developing, manufacturing, and marketing photographic products.

As one of the SmartImage Industry leaders in China, SIRUI attracts exceptional and talented people to its photographic product manufacturing headquarter, which spans 30,000 square meters and is equipped with the latest technology. Domestically, SIRUI has operations in 31 provinces, with showrooms in Beijing, Shanghai, Guangzhou, among others. SIRUI also has a global presence with over 300 sales locations in more than 60 countries, including Germany, Japan, the USA, Canada, the EU, Southeast Asia, and the Middle East.

Manufactured with high standards, SIRUI’s innovative photographic products have received numerous accolades and awards at notable international events including the 2018 Red Dot Design Awards, the 2018 German Design Awards, CES 2019, NAB Show 2019. SIRUI greatly appreciates the ongoing support and confidence received from our customers and the professional photography community.

SIRUI is committed to providing excellence in product performance and functionality. Drawing on our experience in product development, design and production, it is our goal to provide our customers with high quality innovative photographic products to advance the progress of the Imaging Industry. That’s why SIRUI achieved great success in sales of previous lenses and gained a huge popularity in professional media and photographers. To diversify its Anamorphic lens line, SIRUI is now rolling out the 75mm/F1.8 1.33X Anamorphic lens. With more efforts dedicated to it, the lens is going to enhance your shots to a new level.
 

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