Short Summary

          Are you ready to embark on a transformative wellness experience like no other? Introducing  St. Pete Calisthenics, where fitness meets luxury & well-being knows no bounds!

          At our all-inclusive premier wellness center, we’ve redefined the way you approach health. You’ll enjoy the most exhilarating & effective classes led by our local expert instructors. Dive into a world of fun-fueled workouts and experiences that are guaranteed to make you sweat, smile, & succeed!

          St. Pete Cali is more than just a place; it’s a journey through skill development, its a process, a growth mindset, a lifestyle! It’s where your goals become achievements, stress melts into serenity, & your wellness journey becomes an adventure amongst a community of like-minded individuals. We’re not just inviting you to join us; we’re inviting you to thrive with us.

          Picture this: You arrive 30 minutes early for your first class; you step into an inviting reception area framed with luscious greenery welcoming you in to indulge in our fully customizable crepe and smoothie cafe. Our cozy lounge allows you to watch all the action while you enjoy your cafe items or get some work done.  After you check in for the day and make your way through the open gym, the one-of-a-kind indoor calisthenics park immediately catches your eyes and you realize THIS is where strength meets grace. A haven of strength training exists elevated on the platform level with a variety of items at your disposal like squat racks, free weights, cables & other fun tools such as steel maces, clubs & kettlebells. You spot the frosted glass doors that lead to our tranquil spa and beeline for your refreshing 3 minute cold plunge and soul-soothing 10-15 minute infra-red (IR) sauna session. You grab a complimentary cup of iced hibiscus tea on your way out and head to class; here you find warm welcoming smiles amongst quiet chatter & calming lo-fi beats as you begin to set up your space.  Before leaving for the day, you make a pit stop by the cafe for a pistachio pesto chicken crepe and a pineapple ginger smoothie to fuel the rest of your afternoon. You are sure to leave buzzing with energy.

———————————————————————————————-

          We’ve specifically designed St. Pete Calisthenics to be more than just a gym; it’s your personal playground of wellness. With a limited capacity on memberships, we are extending this once-in-a-lifetime opportunity to our first 200 Founding Members; by contributing to our campaign today you reserve your Premier Membership at a discounted rate of $250/month instead of $375! 

33% OFF!

Limited Membership Model

*To ensure moderate traffic inside the facility, allowing enough space to practice.*

Premier Memberships value breakdown is as follows:

———————————————————————————————-

Premier Membership Cost = $375 (Founding Members pay $250!)            

Total Value = ~$1200+

Includes: (FULL ACCESS)

     Unlimited Open Gym at a value of $25/day at 3x/wk                      value = $300

     Unlimited Classes at a value of $25/class at 3x/wk                         value = $300

     Unlimited Open Pole at a value of $20/per use at 2x/wk                value = $160

     Unlimited Ice Bath at a value of $20/per use at 3x/wk                    value = $240

     Unlimited Sauna use at a value of $20/per use at 3x/wk                value = $240

     15% off your purchases at Cafe (once opened in Phase 2)

———————————————————————————————-

          We currently have $200k committed from Cathie Wood, CEO & Founder of ARK Invest for build-out expenses. As well as another $250k+ so far from other investors towards year 1 operating expenses. We are ready to launch!

• This campaign is going to help us add more working capital to our business up front to allow for any build out costs that go above our initial projections and allow us to have enough cash on hand afterwards to operate smoothly for the first 12+ months.
• The more funding we are able to get here on Indiegogo, the more of our creative ideas we can bring to life in this initial (Phase 1) buildout, such as the Zen Garden behind the Spa, a TreeNet Collective Loft & more! Thus creating an awesome experience where adults feel encouraged to explore movement again. 

Limited Membership Model

*To moderate traffic inside the facility, allowing enough space to practice freely.*

What We Need & What You Get

          Our first round of fundraising efforts have gotten us over 75% to our desired funding goal, allowing us to get the project rolling and proceed with a “minimalist” buildout, however no entrepreneur wants their dreams to be “minimalist” when not intended to be from the start. With your contributions, you can help us bridge the gap of $150k to keep us ready for unexpected build-out expenses, the interior design phase, and/or toward future operating expenses, etc… in order to present to you our full, magnetic vision. Our facility will offer a rotating schedule of the finest wellness professionals in our sophisticated network; from massage therapists, aesthetician and chiropractors to pole arts instructors & more! All dedicated to enhancing your longevity & vitality.

For example, this extra money would help us be able to…

• provide you with premium 3-4 ice baths instead of 2
• provide you with steam showers built in for individual use in addition to a large sauna for communal access
• provide you with 2 state-of-the-art classrooms instead of 1
• have the Cafe open sooner for your enjoyment, and not after 6+ months in business
• & much more!

****************************************************************************

PERKS & MEMBERSHIP RESERVATIONS

• Every dollar that you contribute to our campaign will go towards reserving you 1 of the 200 Premier Memberships available to our Founding Members at $250 per month.
• The more you commit up front, the longer you enjoy that Founding Member rate!

*Perks vary based on contribution amount.*

****************************************************************************

• WHEN you become a Founding Member, you will receive an invite to our Soft opening, giving you access to the facility a month early at no extra cost to you! 
  • (Buy 1-11 months, you get 1 free month!)
• IF you contribute $3,000 to $5,999.99 you will unlock a bonus perk of 1 – 60min bi-monthly (every other month) massage with one of our licensed massage therapist for your Founding Membership term! Schedule at the reception desk after the *Grand Opening. 
  • ​(Buy 12 – 24 months, you get 1 free month + 6 to 12 – 60min massages, perks vary based on contribution amount)
• IF you wish to contribute $6,000 or more, email us at admin@stpetecali.com to learn how you can receive all perks listed above plus a percent interest back on your investment in St. Pete Calisthenics!! 
  • ​(Buy 24 months+, you get 1 free month + 6 to 12 – 60min massages, AND get 10% in interest back after your founding membership rate is up; perks vary based on contribution amount)

****************************************************************************

About Us

          Tyler Rose and Aaron Turner are both long time St. Petersburg locals, since 2009 and 1994 respectively; with family histories in the area going even farther back!

          The inspiration for St. Pete Calisthenics began in 2011 when they met. Together, they went after their undergraduate degrees, have gained working experience and now hold a vast wealth of wellness knowledge which they now hope to share with their community. Tyler has a duel background consisting of both a Degree in Culinary Arts from the Art Institute in Tampa as well as a Bachelors in Public Health from USF St. Pete, knowledge of holistic/naturopathic remedies, as well as numerous years in the fitness industry. Aaron received his Bachelors in Exercise Science from Florida State University, is a Certified Strength Coach & Corrective Exercise Specialist, AND has over 10 years of experience in the fitness industry. 

          Together, they’re fulfilling their longtime vision of presenting a one-of-a-kind, luxury wellness center to Saint Petersburg; providing it with its first all-inclusive fitness experience. Focusing on calisthenic training principles, they intend to educate the community on how to utilize the greatest fitness tool available to everyone properly: your very own body!

          Their mission is to help shape the future of wellness by empowering you to live your healthiest, happiest life. Together, let’s sculpt a stronger, more vibrant community!

          Join our mission here on Indiegogo! Your support will not only help us shape the future of wellness but also empower you & others like you to live your healthiest, happiest life. Together, let’s sculpt a stronger, healthier, and more vibrant community!

Risks & Challenges

          Our biggest challenge is that our buildout estimates vary so widely,  This is where the contributed funds from Indiegogo will help us both show interest in our concept & bridge the uncertainty gap in the estimates for the buildout. Any contributions remaining post buildout will help fund the interior finishes and/or future operational expenses.

Other Ways You Can Help

          We understand not everyone can commit early and take the risk of contributing to a start up venture. If that happens to be you, but you still want to help us out, please just simply share this campaign! Help us ensure that we can bring this vision to life by spreading the word so other interested people may learn about us and reserve their memberships. We will offer various membership tiers, day passes for the spa, single class passes and open gym passes available to anyone unable to secure a founders membership rate so do not worry about missing out! If you want to support us but either aren’t local, or aren’t interested in a membership, you can still donate to the campaign without “claiming a perk.” 

Download our mobile app to reserve your classes, wellness appointments and your spa services! 

JOIN OUR MISSION TODAY!