$744,198 raised out of $50,000
Overview
Platform
Indiegogo
Backers
4
Start date
Oct 28, 2020
Close date
Oct 29, 2020
Concept

A modular anti-fatigue mat that strengthens, stretches and massages your feet.

Story

 

 

STOIC™ uses the power of uneven terrain to:

 

✅ Strengthen, Stretch and Massage your Feet

✅ Let your toes spread naturally

✅ Increase the range of motion in your feet and ankles.

 

The Result:

 

You’ll build stronger, pain-free feet simply by standing on STOIC.

 

 

 

 

The Problem

For millions of years, our ancestors were barefoot. People had wide toes, solid arches, and extremely strong feet that could handle any obstacle nature provided.

Unfortunately for us modern humans, wearing shoes our entire lives has basically been like putting our feet in a cast every day. Wearing shoes alters the structure and function of the foot resulting in a weakened appendage that is almost unrecognizable compared to the robust, anti-fragile feet of our ancestors.

Although standing desks have exploded in popularity and have a ton of health benefits, people are still wearing shoes all day and at worst standing on the smooth, hard floor or at best an unnaturally flat anti-fatigue mat.  This is bad.

 

 

Standing on Stoic is like taking your feet to the gym.

 

 

Barefoot is better.

When barefoot, the 26 bones, 30 joints and more than 100 muscles, tendons and ligaments are free to move. The movement builds strength, mobility, flexibility and range of motion making you a more robust human. Honor your DNA and stand on Stoic.

 

 

Do your feet a favor.

Before shoes, our ancestors were barefoot for 2 million years. Their daily lives were spent walking, running, squatting, kneeling and standing on highly varied, uneven terrain. People had wide toes, solid arches, and extremely strong feet that could handle any obstacle nature provided.

 

 

 

Our feet have it rough. 

Not only do they have to carry us around all day, but they also get shoved unnaturally into shoes, boots, and other modern forms of footwear that may look sweet, but come at a cost.  Massage improves circulation, stimulates muscles, reduces tension, and often eases pain.

 

Benefits:

 

 

 

 

 

 

 

 

 

Use STOIC wherever you work

 

 

 

Rewards

OPTION 1

 

 

OPTION 2

 

 

 

 

Timeline

Shipping

We have partnered with Shopify to handle all of our shipping and fulfillment. We fulfilled our previous campaign using Shopify and we considered it a huge success with packages going to dozens of countries with very few returned packages and minimal shipment errors.  During that campaign, we subsidized over $100,000 in backer shipping charges to help pitch in, and we are going to do help again this campaign. 

We will offer discounted shipping below our quoted shipping rate to all of our backers. We will not make any profit on shipping charges, and will in fact end up eating much of the true cost.

Shipping will be charged after our Indiegogo campaign successfully ends in our post-campaign pledge manager called BackerKit. Using BackerKit, you will be able to confirm your rewards, confirm your address, and finalize your order. We have included shipping estimates in the chart below. Please note that these are estimates and the actual costs of shipping could change based on many circumstances. 

If you purchase multiple Stoic’s then you will receive an even bigger discount off of shipping. 

Shipping cost remains the same across reward levels because Shopify’s pricing tiers encompass the difference in weight between reward levels.

Hey, we’re monkii.

This is our 4th Indiegogo campaign!

We love launching new products here because we get passionate feedback from backers who believe in what we are doing. This helps us manufacture the best product possible.

Back this project now and let’s bring Stoic to life! 

 

100% BOOTSTRAPPED | NO INVESTORS

We are regular 30-somethings with responsibilities, have-tos, bills, and experience the “suck” that life can produce daily.

However, this is where the monkii state-of-mind comes into play.

Even though we are stuck inside for most of the day we decided that it doesn’t have to suck. By incorporating a curious mindset, the willingness to try new things, and the weirdness to step to our own beat, we discovered that not only can you thrive during your workday, but you can be more prepared and inspired for your next adventure. 

We’re proud to call ourselves monkiis, and hope you will too.

 

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