Who Are We?

Founded by Eric Jackson, and co-founder Ty Murdaugh in 2019, the Capsoul Collective has been more than a mission—it’s been a movement. Inspired by the lifeblood of Richmond’s Black communities, our ethos has been clear: “Diversifying and energizing taprooms through music and the arts.” As we stand at this exciting juncture, we are thrilled to bring to life the Capsoul Brewing Collective—Richmond’s inaugural Black-owned brewery, a groundbreaking addition to the city’s historic tapestry.

So, where does craft meet culture? The symphony is brewed in the beer itself. We didn’t merely want to sprinkle our essence into the existing craft-brew landscape, which has often felt monochromatic. We envisioned a space that is unapologetically ours, setting a new standard and flipping the script. With the Capsoul Brewing Collective, we’re not just breaking into the industry; we’re setting a new table, rich with the flavors and stories of Black Richmond.

Welcome to a brewing experience that reflects the resilience, richness, and revolutionary spirit of Black Richmond. Welcome to the Capsoul Brewing Collective.

What We Need & What You Get

The Need

Lock in with our “Tap In with Soul” campaign. This is the essence of Capsoul Brewing Collective, and we’re aiming straight for a $150,000 mark, a pivotal leap toward getting the space the city deserves. This isn’t just about money; it’s laying the bricks of diversity, togetherness, and community soul in Richmond’s heart.

The Allocation

Now, let’s break down how you’ll be fueling our dream:

• Building Acquisition and Build-out: We’re on the hunt for that perfect spot, one that echoes our mission.
• Operational Essentials: We aren’t just talking about a keg and a tap. With your help, we’re investing in top-tier brewing tech and all the right paperwork.
• Community Engagement and Outreach: Your dollars will weave us deeper into the community, spotlight local talent, educate the community through programs and initiatives aimed at our youth and spread that inclusive love.

The Invitation

Tap into this journey with us. Let’s not just open another brewery, but open a creative space that serves excellent beer for the community. Let’s etch a place in Richmond where every sip tells a story, where equity ain’t just a buzzword, but our core beat. One crafted beer, one shared tale, one collective stride at a time.

The Impact

Join a Movement with Substance

Your investment in the Capsoul Brewing Collective is more than money—it’s backing a game-changing movement that uplifts diversity, inclusion, and meaningful change in both our community and the beer industry at large. Here’s what your support brings:

• Championing Representation: Stand with us, and you’re championing a vision for a craft beer scene where diversity thrives and every story matters. This is about changing the narrative, painting a richer picture of community and beer.
• Investing with Confidence: Know that behind the scenes, we’re a squad with deep roots in craft beer, sustainability, and making a positive dent in the world. Back us, and you’re plugging into a proven, passionate, and community-driven vision.

Embarking on a Journey of Transparency and Trust
Walking this path, we keep it 100. That means full transparency on where your money goes, consistent updates, and above all, building a bond of mutual trust and respect. It’s more than a transaction. It’s an invite. An invitation to join hands, dream big, and hustle hard.

Be a Part of Something Special

We’re not just trying to erect up a building; we’re crafting a legacy—a tapestry of stories, shared experiences, and the unanimous joy found in a community that sees, hears, and celebrates every one of its members.Your contribution isn’t just valued; it is vital, it is cherished. Together, let’s brew opportunities, understanding, and unity.

Risks & Challenges

Launching a Black-owned initiative in the traditionally one-dimensional craft beer scene won’t be a cakewalk. We see the challenges, and we’re rolling up our sleeves, powered by resilience, strategy, and game.

• Challenging Preconceptions: Yeah, craft beer’s got its biases. Some might second-guess us, boxed in by outdated stereotypes. Our squad? Ready and raring. We’re here to shake up the game, flip the script, and spotlight perspectives that have been left in the shadows for too long.
• Resources: Every business needs resources – funds, equipment, you name it. We’re crafting a tight fundraising blueprint: crowdfunding, partnerships, grants, the whole nine yards. We’re out here to stay loaded and launch strong.
• Market Navigation: The craft beer world’s crowded. To stand out, we’re anchoring our brand in authentic stories told through social media, podcasts and blogs. Dive deep into the rich culture backing our brand and witness our unwavering commitment to the community and green practices.

The Strategy Playbook:

• Education & Awareness: Breaking stereotypes? Education’s the key. We’re not just trying to serve beer to kick knowledge, pushing for fairness and representation in every sip and story.
• Community Collabs: We’re linking up with local powerhouses that vibe with our vision, amplifying our impact and redefining community.
• Adapting to Our Community: In the ever-shifting craft beer scene, staying on our toes is the mantra. Tuned in to trends and feedback, we’re committed to growing, adapting, but never losing our soul.

Other Ways You Can Help

Not all support is green. Even if your pockets aren’t deep, your influence can be. Here’s how you can boost the Capsoul Brewing Collective vibe:

• Spread the Word: Tell your friends and family about this fundraiser. Whether it’s a quick chat, a dinner convo, or a tweet — every shoutout counts. The more they know, the bigger our dream gets.
• Connect Us: Know someone diggin’ craft beer or rooting for Black businesses? Put them on to our campaign. Word of mouth? That’s gold.
• Engage Online: Hit us up on our socials. Like, share, comment. More eyes on our content = more love for the movement.
• Use Indiegogo Tools: Sharing is easy with Indiegogo’s. Help us push this narrative and build a stronger community.
• Drop Your Two Cents: Got feedback? Ideas? Speak on it! We’re all about growing together and shaping this story right.
• Lend Your Skills: Got game in marketing, events, brewing, or community work? Slide into our DMs. Be part of this revolution.

Every bit of love moves us forward. Even if you can’t drop cash, your vibe, voice, and vision can uplift the Capsoul Brewing Collective. Much love for being on this ride with us. Let’s change the game, bringing inclusivity, diversity, and real community feels through the Capsoul Brewing Collective.