$81,001 raised out of $12,000
Overview
Platform
Indiegogo
Backers
1
Start date
Apr 01, 2024
Close date
Apr 02, 2024
https://youtube.com/watch?v=928086906
Concept

The CrunchCup Pro is a stainless steel, 3-in-1 cereal cup that’s also a water bottle and a thermos.

Story

 

The CrunchCup Pro is a stainless steel, 3-in-1 cereal cup that’s also a water bottle and a thermos. 

The CrunchCup Pro comes in two main colorways, light and dark mode with a variety of modular tops. Whether you’re in the mood for cereal that’s always crunchy, hot drinks like coffee/tea, or water, The CrunchCup Pro is prepared for all of your adventures.

*The CrunchCup Pro comes by default with a stainless steel, light or dark outer body, but what if you want that original CrunchCup look? We have your back with a clear highly-durable Tritan outer bottle available to add to your order. 

Please note CrunchCup Pro modules are not compatible with previous CrunchCup products.

You’re not one-dimensional, so why should your tumbler be? The key to life is adaptability, and The CrunchCup Pro embodies this principle perfectly. With its versatile design, it seamlessly transitions to fit your every need, from morning coffee to afternoon tea, to late-night cereal snack.

  • The CrunchCup Pro Cereal Lid contains a patented dual-chamber system to keep cereal and milk separate until they meet inside your mouth making soggy cereal a thing of the past. Each chamber has a separate hole in the lid from which the contents are easily dispensed. 
  • The cereal lid closes with a satisfying magnetic snap, which keeps content fresh and prevents leaks. When the lid is flipped open, the drinking spout and cereal chamber are exposed.

  • Designed for your hot beverages, this lid creates an airtight seal, perfect for keeping your coffee or tea warm for hours. 
  • The Coffee & Tea Snap Cap Lid can also be used for cold beverages. Love hot coffee as much as you do cold brew? This lid has your back.

  • The Flip Straw Water Lid features a flip straw lid that extends to the base of the bottle and can be used for water or other cold beverages at the gym or your desk.
  • The Flip straw lid is not intended for use with hot liquids.

Use the button on the back of the lid to control the flow of milk.

It’s Safe to Use 
The CrunchCup Pro is made from FDA-approved, Stainless steel and BPA/BPS-free plastic.

We Care About The Planet 
Our product is made of environmentally friendly materials.

Packs A Lot of Cereal 
The CrunchCup holds 2 servings of your favorite cereal and milk portions.

Perfect For Almost All Cereal 
You can use it for 98% of the cereals out there.

With The CrunchCup Pro, you can eat your cereal on the go like a champ. Thanks to our patented dual-chamber system, the milk and cereal stay separate until they meet in your mouth. 

Fully Sealable Design: Say goodbye to spills and leaks. Whether it’s tossed in a bag or jostling in the car, The CrunchCup Pro’s sealable design ensures that your cereal and milk stay where they should.

Save Time: Fused pieces allow for faster prep time & less clean-up.

Versatility: Easily transform your CrunchCup Pro into a bottle or thermos with additional lids.

We set out in 2018 to change the world by letting people eat cereal without a spoon or bowl. While The CrunchCup can be used on the go, the feedback from our customers was unanimous and we knew we needed to make some upgrades. 

Actual Customer Comments: 

  • “It needs a lid so I can put this in a lunchbox!”
  • “Too much milk comes out and it’s hard to control.”
  • “The liquid gets warm too quickly.”
  • “It’s doesn’t hold enough cereal!”
  • “What else can you put in here?”

Well, after 5 years of iterating and prototyping, it looks like we’ve covered it all!

We worked really hard on making The CrunchCup Pro, focusing a lot on what users want and using the latest tech. We kept trying new things, testing them out, and making changes based on what people told us. This way, we made sure it was easy to use, used cool new materials, and added some great new features to make it even better. 

The CrunchCup Pro is estimated to ship in October 2024. Please note that this is an estimate, as you’re pre-ordering the product, and production delays could arise.

We are offering worldwide shipping and shipping costs will be calculated based on your shipping destination and presented on the checkout page using the most economical options. Personalization text will be collected closer to the final ship date.

Please note that shipping costs do not include or cover any customs fees associated with shipping rewards internationally (outside of the US). Once your shipment arrives in your shipping country, customs will contact you to settle any charges for customs to release the shipment and have it delivered to your address.

Since our first Kickstarter in 2018, The CrunchCup has transformed from an innovative idea to a global sensation, with over 600,000 units sold worldwide. Our journey has been highlighted by significant acclaim, including endorsements from celebrities and features in major media outlets, proving the impact and love for our product.

Thank you to everyone who has joined us on this journey. We’re excited about what’s ahead and invite you to be part of this next exciting chapter.

We’ve Come a Long Way: Here’s The CrunchCup Version 1 Blind Testing from 2018

 

Founded in NYC eleven years ago, Impel Studio designs innovative, fashionable consumer products. They’re made possible by our rigorous ‘both ends’ approach to product development: a tailored balance of design and engineering. Learn more here.

Video production brought to you by Magenta Studio. 

Risks and Challenges

The advanced technology integral to The CrunchCup Pro has undergone extensive testing and is now ready for commercialization. Our supply chain is fully prepared and proven, ensuring a safe and seamless production process for this innovative product. As soon as we hit our target, we’ll kickstart the manufacturing based on the current design of The CrunchCup Pro. Your support is crucial in accelerating this process, allowing us to scale production efficiently and place The CrunchCup Pro into the hands of thousands. By backing us, you’re not just getting an innovative product; you’re becoming a part of our community! We anticipate to have the product ready to ship by September 2024. The subsequent months will be dedicated to iterating, reviewing samples, and conducting rigorous quality control. We’re targeting September 2024 for product shipment, aligning with our commitment to delivering a top-tier product for your enjoyment. Although we don’t foresee any challenges with this timeline, we are committed to transparency and will keep you informed every step of the way, both during and after the campaign.

Environmental Commitments

Long-lasting design

The CrunchCup Pro is constructed with stainless steel and high durability plastics to ensure its longevity. Its robust build not only withstands drops, but it’s designed to endure through all your adventures and stand the test of time.

Reusability and recyclability

Our packaging is 100% recyclable and our products modular design allows you to make space in your crowded cupboard. With the flexibility to work with cereal, water, coffee, tea, snacks and more, you can continue to reuse the product for years and reduce your ecological impact.

Sustainable materials

We utilize eco-friendly, 100% food-safe materials in our products. Specifically, The CrunchCup Pro is crafted from FDA-approved stainless steel and plastic that is free from BPA and BPS.

Sustainable Distribution

Our delivery plan incorporates sustainability by streamlining fulfillment and distribution. This involves consolidating orders based on their destination country and minimizing packaging size, all while using eco-friendly materials.

Something else

We’ve implemented sustainable practices by making The CrunchCup Pro modular. This design allows for parts to be replaced or upgraded individually, eliminating the need to discard or replace the entire product.

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