The Groove Belt™ is perfect for:

• Sitting at a desk
• Racing through the Alaskan bush, being chased by a grizzly
• Grilling hot dogs on the Traeger you got for Father’s Day
• Beasting your next free-climb
• Rapid response when nature or love calls
• Bending down to pick up every #$*% kid’s toy

What makes the Groove Belt™ so awesome?

Snap-Tech™

The correct term is ne·o·dym·i·um magnets. Yeah…they’re awesome, even if you can’t pronounce it. The magnet snaps the buckle in perfect place…oh and you can unlatch with one hand.. Just listen to that SNAP. If you have an ASMR fetish, try to hold it together. These bad boys snap and latch instantly. Honestly, latching your belt is now more addictive than Joe Exotic’s tiger meth.   

Stretch-Tech™ (aka just the right amount of stretch)

You know the deal. Your belt is either too tight or too loose (neither is a good situation). The Groove Belt™ is comfier than the sweatpants you wore for 3 weeks during the Corona Pandemic.  These bad boys have just the right amount of stretch to keep you feeling comfortable and flexible.

Secure-Tech™

Set it and forget it design. Once you adjust the belt to the proper length, never worry about it again. Unless you go really crazy next Thanksgiving, just use our easy adjust to give yourself a little extra. 

Stiff-Tech™ (aka won’t fold in your belt loops)

You know that belt you bought last time? The one that folds over at the back of your pants? The Groove Belt™ doesn’t. Whether you’re climbing Mount Everest, attaching your tactical gear, or just grilling hotdogs in your backyard (let’s be honest, the most likely), this belt is made with the perfect blend of durable, stiff webbing and stretch. It’s going to stay on you like that bad tattoo from your last bro-country concert, without losing its form. 

Space-Tech™

Made from recycled space shuttle cladding…Okay maybe not but we used the best materials on earth to make this the best belt EVER. Between our proprietary webbing, rare-earth neodymium magnets and A380 aluminum alloy buckle, you’re basically ready for an apocalypse. Or for simply pulling up your pants an average of 5.24x per day.  

Won’t flap and get all loosey-goosey Tech™

No one likes the end of a belt flapping around all loosey-goosey (please put that away.) That’s why we designed the end to neatly tuck behind the belt. For the occasional rogue fly-away, we’ve added our secure keeper loop. No more flap. 

94-Year Warranty

Yep! Just like our rings and watch bands, this belt is covered with a lifetime guarantee. So if you break it, you’re good for a return free of charge for life (unless you make it past 94 years from now, but let’s be honest—your diet is not up to par for that).  

Just in case you thought we threw this together over the weekend… here’s a glimpse into the last 12 months. 

If everything else didn’t convince you to back the Groove Belt™ maybe some photos of this sexy, beast of a belt below will seal the deal. 

Here are a couple videos of Happy Groove Belt Early Testers, including MMA Champion Michael Chandler.

Country Music Star Josh Gallagher

And Matt Drury of Drury Outdoors & DeerCast

Stock Car Driver Jeb Burton