30° ruler that’s practical and beautiful,balanced and stable,and durable enough to last a lifetime.
Hi, We are Orangered Life. Back today with our sixth 30° ruler campaign, the solid brass version! To date, we have successfully created and fulfilled five 30° Ruler campaigns. Our products are enjoyed by thousands of people across the world.
We believe life is best when simple things work…
When we create our designs, we use various tools-some basic, some advanced. While working on another design we realised the humble ruler could do with an upgrade.
Meet 30° Ruler: One Ruler to Rule Them All!
What’s special about the 30° Ruler?
Sometimes all it takes is one great idea to revolutionize a product. For the 30° Ruler, it was a simple elevation. By lifting the slope on the ruler’s face by 30°, we’ve made it easier to use, and we’ve expanded its usage. It’s simple but effective – that’s what Orangered Life is all about.
With a 30° slope, you can read the measurements from a glance without having to lean over to use the device. This means a switch from a tilted neck to a tilted ruler – keeping your back straight and your eyes on the prize…
The elevation also makes it easy to grab. It might not seem like a big deal, but not having to scratch your ruler across a table or dig it up with your nails is actually super helpful. The angled slope and metallic finish also make it safer and more practical as a cutting guide.
Eternal 30° ruler of art and life
Eternal materials – 30° Ruler is made from solid brass and comes in high-quality chrome finish. It makes the surface of the ruler rust and corrosion resistant.
Also the chrome finish 30° Ruler has a super slick texture and again makes the numerals easy to read. It also boasts a non reflective surface that makes it easier to use that other metallic rulers.
Balance and Stability – The 30° Ruler is an heirloom quality tool and practically indestructible. Hefty and delicate at the same time, this well-balanced tool feels good in your hands and is so easy to use you can even use it with one hand！
Apart from its signature sloped design, the 30° Ruler also has a couple of new features.
One material, two colours, three sizes
The scale of the ruler is laser engraved to prevent scratches from external forces. The time-honoured material of brass is enduring and when you pass your 30° Ruler on to the next generation, they’ll find it just as easy to read and use as you did.
This 2-in-1 ruler has millimetres and centimetres on one side, and inches on the reverse. We’ve labelled them in the same direction allowing for easy conversions.
The 30° Ruler starts at zero. It is another simple design feature meaning you can start measuring from the very edge of the ruler instead of having to adjust for a useless blank space in front of the laser engraved measurements.
The 30° Ruler is designed to eliminate the confusion and strain of reading your typical ruler, so every measurement is labelled.
- On the Imperial measurement side, all hash marks are labelled to eliminate guesswork.
- On the Metric measurement side, both the millimetres and centimetres are numbered and the hash marks alternate in height making it easy to identify specific millimetre measurements.
One material, two colours, three sizes
The 30° Ruler is made from solid brass and comes in two different colours and three sizes. Size S (15 CM/6 INCH), Size M (20 CM/8 INCH), Size L (30 CM/12 INCH).
The Team
We love sharing our passion for our ruler and our other projects…
Through Indiegogo, we cordially invite you to share our journey and the manufacturing process. We are passionate about what we do, and the opportunity to serve you and bring such a fantastic product to market has been an incredible adventure.
