Short Summary

Executive Summary:

Our MGX program offers an exclusive travel experience for high-end clients who are looking for a luxurious and stress-free vacation. Our program includes first-class flights, luxury hotel accommodations, and premium sports and show tickets as well as bottle service at tier one clubs. Our goal is to provide a personalized and unforgettable travel experience that exceeds our clients’ expectations.

After an in-depth analysis of our market, we project that we will generate more than $80,000 in revenue by the end of this year. We plan to achieve this by implementing a combination of inbound and outbound marketing strategies to reach Bay Area residents. Our aggressive marketing and sales efforts will help us capture more than 80% of the market share. By connecting Bay Area customers with Las Vegas, we will ultimately turn a profit.

Here are some of the specific strategies we will be using to achieve our goals:

• We will launch a new website that will make it easy for Bay Area residents to learn about our services and book travel arrangements.

• We will run a series of online and offline marketing campaigns to generate awareness of our brand and our products.

• We will partner with local businesses and organizations to offer discounts and promotions to their customers.

• We will provide excellent customer service to ensure that our customers have a positive experience with our company.

We are confident that these strategies will help us achieve our goals and become the leading provider of travel services to Bay Area residents.

We are seeking a $100,000 investment to fuel our growth and help us hit our goals. This investment will help us cover our startup costs and provide us with one year’s worth of operating capital. With this investment, we believe we can achieve our goal of breaking even within two years.

Here is a breakdown of how we plan to use the investment:

• $50,000 will be used to cover our startup costs, such as website development, marketing, and office expenses..

• $50,000 will be used to provide us with one year’s worth of operating capital. This will allow us to hire additional staff, develop service offerings, and expand our marketing efforts.

We believe that our company has a strong potential for growth. We have a team of experienced professionals with a proven track record of success. We also have a unique service that we believe will appeal to a large market of travelers seeking an exclusive travel experience..

 

Market Analysis:

The luxury travel market is growing rapidly, with an increasing number of high-end clients seeking unique and exclusive travel experience including a full service white glove experience from start to finish. Our target market is affluent individuals who are willing to pay a premium for a personalized and stress-free travel experience from the Bay Area to Las Vegas. We will focus on clients who value luxury, exclusivity, and convenience.

 

Marketing Strategy:

Our marketing strategy will focus on building relationships with high-end travel agents and luxury travel bloggers. We will also utilize social media platforms such as Instagram, TikTok, Twitter, Facebook in addition to paid searches on Google to showcase our exclusive travel experiences and build brand awareness. We will partner with the Las Vegas tourism board for promotion and ad space as well as partnering with an influential social media persona for a complimentary experience in exchange for two posts a month (both IG and TikTok) for three months. We will offer referral incentives to our clients to encourage them to refer their friends and family to our program.

Our marketing strategy will focus on the following:

• Building relationships with high-end travel agents and luxury travel bloggers. We will reach out to these individuals and offer them exclusive discounts and promotions. We will also provide them with content and images that they can use to promote our brand to their followers.

• Utilizing social media platforms. We will create engaging content on social media platforms such as Instagram, TikTok, Twitter, and Facebook. We will also run paid advertising campaigns on these platforms to reach a wider audience.

• Partnering with the Las Vegas tourism board. We will partner with the Las Vegas tourism board to promote our brand and our products. We will also receive ad space on their website and in their publications.

• Partnering with an influential social media persona. We will partner with an influential social media persona who has a large following of luxury travelers. We will offer them a complimentary experience in exchange for two posts a month (both IG and TikTok) for three months.

• Offering referral incentives to our clients. We will offer our clients referral incentives to encourage them to refer their friends and family to our program. This will help us reach a wider audience and generate more leads.

We believe that this marketing strategy will help us reach our target audience and achieve our goals. We are confident that we can use this strategy to grow our business and become a leading provider of luxury travel experiences.

Acquisition Channels:

Our main acquisition channels are as follows:

·       Event Marketing: We will attend local events and conferences to promote our experience in the surrounding Bay Area. 

Paid marketing: We will invest in search engine marketing (SEM) on Google to target keywords related to Las Vegas. We will also geo-target our ads to people who are located in the Bay Area. This will help us reach a wider audience and increase our chances of getting clicks and conversions.

·       Website Marketing: We will optimize our website for relevant keywords and perfect our conversion path to ensure those who come on our website stay on our website.

We believe that these acquisitions channels will help us reach our target audience and generate leads. We are confident that we can use these channels to grow our business and achieve our goals. 

 

Services:

Our MGX program offers a comprehensive travel experience that includes first-class charter flights, luxury hotel accommodations, and premium sports, music events or show tickets. We will work with our clients to customize their travel itinerary to meet their specific needs and preferences. Our program includes a personal concierge service that is available 24/7 to assist our clients with any requests or issues that may arise during their trip including elevated transportation, upscale F&B, and premium entry to all events. 

Here are some of the key features of the MGX program:

• First-class charter flights: Our clients will travel in style and comfort on our first-class charter flights.

• Luxury hotel accommodations: Our clients will stay in the finest hotels, with spacious rooms, luxurious amenities, and attentive service.

• Premium tickets to sports, music, and other events: Our clients will have the best seats in the house for all of their favorite events.

• Customized travel itinerary: Our clients will work with a travel advisor to create a personalized travel itinerary that meets their specific needs and preferences.

• 24/7 personal concierge service: Our clients will have access to a 24/7 personal concierge service that can assist with any requests or issues that may arise during the trip.

The MGX program is the perfect choice for those who are looking for a luxurious and comprehensive travel experience. Our team of experienced professionals will work with you to create a trip that is both memorable and enjoyable.

Operations:

We will work with a network of travel agents and luxury hotels to provide our clients with the best possible travel experience. Our team will handle all aspects of the travel planning process, including booking flights, hotels, and tickets. We will also provide our clients with a detailed itinerary and a personal concierge service to ensure a stress-free and enjoyable travel experience.

 

Financial Plan:

Our revenue will come from a combination of service fees and commissions from our travel partners. We will charge a service fee of 30% of the total cost of the travel package. We anticipate that our average client will spend $10,000 on a travel package, resulting in a service fee of $3,000 per client. We will also receive commissions from our travel partners for booking flights, hotels, and tickets.

 

Value Proposition:

An end to end white glove experience.

No airport check-in line

No TSA line

No airline boarding line 

No cab/Uber wait times

No hotel check-in line

No event wait times

Premium seating at all events

Luxury transportation 

High end amenities 

24/7 concierge 

 

Structure:

The business is divided into three main categories that we serve:

Sports (Raiders, Golden Knights, National Rodeo, Golf, NASCAR/Formula 1), UFC

Music (Headliners: Drake, Madonna, plus Latin: Maluma, Alejandro Fernandez, Mana) Residences: Usher, Adele, Katy Perry

Clubs (Tao, Omnia, XS, Hakkasian, Drais, plus day clubs 

 

Value proposition defined: 

An end-to-end white glove experience is a travel experience that is designed to provide the utmost in convenience and luxury. It includes all of the following:

• No airport check-in line: Your travel advisor will check you in for your flight and ensure that you have a seat in first class.

• No TSA line: You will be escorted through security by a dedicated agent.

• No airline boarding line: You will be allowed to board the plane first, so you can relax and enjoy your flight.

• No cab/Uber wait times: A luxury car will be waiting for you at the airport to take you to your hotel.

• No hotel check-in line: Your travel advisor will check you in for your hotel and escort you to your room.

• No event wait times: You will have premium seating at all events, so you can enjoy the show without having to worry about finding a good seat.

• Luxury transportation: You will be transported to and from your events in a luxury car.

• High-end amenities: Your hotel room will be outfitted with high-end amenities, such as a plush bed, a marble bathroom, and a flat-screen TV.

• 24/7 concierge: You will have access to a 24/7 concierge who can assist you with anything you need, from making dinner reservations to booking a massage.

An end-to-end white glove experience is the perfect way to travel if you want to relax and enjoy your trip without having to worry about anything. It is the ultimate in luxury and convenience.

Here are some additional benefits of an end-to-end white glove experience:

• Peace of mind: Knowing that your travel is being handled by a professional travel advisor can give you peace of mind. You can relax and enjoy your trip knowing that everything is taken care of.

• Time savings: An end-to-end white glove experience can save you time. You won’t have to spend time checking in for flights, going through security, or waiting in line for cabs or Ubers.

• Increased productivity: By saving time and stress, you can be more productive on your trip. You’ll be able to relax and enjoy your vacation without having to worry about anything.

If you’re looking for a truly luxurious and convenient travel experience, an end-to-end white glove experience is the perfect choice for you.

Legal Structure:

MGX is a an LLC and a fully licensed business.

Financial Considerations:

To help us fuel our growth, we are seeking $100,000.00 to supplement our $50,000.00 of self invested funds.

 

Startup Costs:

Description

Cost

Marketing

$12,000

Travel and Expenses 

$8,000

Office Expenses 

$5,000

Promotions

$10,000

Infrastructure/Contractors

$15,000

Total

$50,000

Sales Forecast:

Year | Revenue (USD) – not actuals

——- | ——–

2023 | 80,000

2024 | 175,000

2025 | 300,000

This forecast is based on the following assumptions:

• The company will achieve a 10% growth rate each year.

• The average price of a luxury white glove travel experience will be $10,000.

• The company will acquire 100 new clients each year.

This forecast is just an estimate and actual results may vary. However, it shows that there is a significant opportunity for growth in the luxury white glove travel experience market.

Here are some strategies that the company can use to achieve its sales goals:

• Target high-net-worth individuals. The luxury white glove travel experience market is dominated by high-net-worth individuals. The company should focus its marketing efforts on reaching this target market.

• Partner with travel agencies. The company can partner with travel agencies to reach a wider audience. Travel agencies can sell the company’s services to their clients and provide valuable feedback on how to improve the company’s offerings.

• Offer a variety of travel experiences. The company should offer a variety of travel experiences to appeal to a wider range of customers. Some examples of travel experiences that the company could offer include:

o Luxury vacation packages

o Corporate travel

o Event planning

o Private jet charter

By implementing these strategies, the company can achieve its sales goals and become a leading provider of luxury white glove travel experiences

Conclusion:

Our MGX program offers an exclusive and personalized travel experience for high-end clients who value luxury, exclusivity, and convenience. We will work with our clients to customize their travel itinerary to meet their specific needs and preferences. Our goal is to provide an unforgettable white glove travel experience that exceeds our clients’ expectations.

 

Three year plan:

After the success of the Bay Area the plan is to support the Los Angeles/San Diego and Phoenix/Scottsdale area.

Sales incentive trips for SMB’s

 

Five year plan:

Miami, Texas, NY with a General Manager in each state and or city

10 year plan:

International – China/APAC region

Sample Pricing Structure.  The Xperience will be available at a significantly discounted rate for the top three investors.