Deco.cx Raises $2.2M for Brand Website Innovation

In the dynamic world of e-commerce, the quest for simplicity and control in website creation has been a persistent challenge. This is where Deco.cx, a promising new player in the field, is making waves. Founded by Guilherme Rodrigues, Luciano Junior, and Rafael Crespo, Deco.cx has emerged from the trio’s shared experience at VTEX and their common vision for empowering brands with greater control over their website front ends.

Deco.cx stands out as an innovative open-source front-end development platform. It’s designed for Deno, JSX, and Tailwind, and impressively runs websites on global edge infrastructure. This approach redefines the concept of web development, shifting the focus from complicated coding to usability and efficiency. As Luciano Junior, one of the co-founders, puts it, “We started with a vision of super tools that let people concentrate on their actual goals, rather than getting bogged down in unrelated coding tasks.”

This Brazil-based startup is carving a niche for itself by offering tools that bridge the gap between basic no-code site builders and more complex, full-code setups. With features like drag-and-drop and natural language tools, Deco.cx is not just about building websites; it’s about crafting high-performance digital experiences. Clients have already witnessed a staggering 5x increase in their PageSpeed scores and a 30% boost in conversion rates, a testament to Deco.cx’s effectiveness.

Since its inception in October 2022, Deco.cx has rapidly gained traction. It has already onboarded over 65 clients, including notable Brazilian retail brands like Grupo Reserva, Osklen, and Zee.Dog. Additionally, the platform has cultivated an impressive community of over 2,400 web developers and partnered with 36 system integration agencies.

The concept’s potential hasn’t gone unnoticed in the venture capital world. Deco.cx recently secured a significant $2.2 million in seed funding. This round was led by MAYA Capital, with contributions from FJ Labs, Lanx, and Crivo Ventures. Monica Saggioro, co-founder of MAYA Capital, highlighted the urgent need for such a solution in the market and the vast opportunity it presents, especially considering the growing global e-commerce sector.

Looking forward, Deco.cx isn’t just resting on its laurels. The company plans to leverage this new capital to integrate artificial intelligence across its platform, enhancing its capabilities further. Rodrigues, one of the co-founders, envisions significant expansion for the company. One of their primary goals is to break into new markets, especially the United States. “We want to be the new WordPress,” says Rodrigues, emphasizing their ambition to become the go-to choice for the next generation of web developers who value efficiency and creativity over tedious coding.

In summary, Deco.cx’s journey represents a significant leap forward in the realm of website development for brands. By simplifying the complex, enhancing performance, and focusing on user experience, Deco.cx is poised to transform how brands approach their digital presence. As the company expands its horizons, it’s certainly one to watch in the ever-evolving landscape of e-commerce and digital branding.