The landscape of robotics in warehousing and fulfillment has been a burning topic, especially with the meteoric rise of online shopping, morphing from a convenience to a necessity during the pandemic. Amidst this surge, major players like Amazon have long dominated the space with proprietary systems, while partnerships with retail giants have propelled companies like Locus, 6 River Systems, and now Zebra, formerly Fetch, into prominence.
However, pondering “what’s next” doesn’t signal the end of fulfillment’s reign in the spotlight. Despite occasional economic investment slowdowns, this sector continues to burgeon, proving its enduring significance.
Nestled approximately 20 miles from Atlanta in Roswell, Georgia, GreyOrange was established in 2011, just before Amazon’s game-changing Kiva acquisition. Throughout its tenure, GreyOrange has inked deals with major players such as Walmart Canada, Nike, and fashion powerhouse H&M.
Fundraising hasn’t been an obstacle for GreyOrange either. After announcing a successful $140 million Series C in 2018, the company has now closed a substantial $135 million in a Series D funding round. Anthelion Capital spearheaded this round, accompanied by returning investments from Mithril, 3State Ventures, and Blume Ventures.
Throughout the years, GreyOrange has diligently worked towards crafting an all-encompassing solution tailored for warehouse, fulfillment, and third-party logistics (3PL) requirements. This holistic approach encompasses AMRs (autonomous mobile robots) reminiscent of Kiva, forklifts, bin systems for picking, all complemented by their proprietary, hardware-agnostic fleet management software.
CEO Akash Gupta highlighted that a portion of this funding will be channeled into deploying these systems for their clientele, marking a strategic step forward in revolutionizing warehouse operations.
