Natural energy drink company Mission has secured €2.3 million in fresh funding with Formula 1 driver Pierre Gasly joining as an investor The company which offers a clean natural alternative to traditional energy drinks is gearing up for major expansion as it looks to disrupt the sugary caffeine-heavy soft drink industry
Founded in 2019 by former lawyer Tom Whittle Mission was born out of a personal need for better more sustainable energy Whittle’s journey started in 2016 when he left his corporate career to embark on a 12500 km cycling adventure across South America During the grueling expedition he experienced firsthand the sugar crashes and caffeine slumps caused by conventional energy drinks
Determined to find a better way he discovered the benefits of Yerba Maté and Green Tea which provided sustained energy without the spikes and crashes This revelation led him to work with nutritionists at Oxford University and expert tea blenders eventually creating a range of all-natural performance teas
Putting his products to the ultimate test Whittle set a world record by running the entire length of Iceland—17 marathons in 10 days—fuelled entirely by his blends With this feat Mission officially took shape as a brand built for endurance performance and natural energy
Mission’s lineup includes performance teas and ready-to-drink energy cans packed with ingredients like Yerba Maté Green Tea Rooibos and other functional infusions The brand promises sustained energy cognitive enhancement and faster recovery making it a go-to choice for elite athletes and health-conscious consumers
So far over 10 million Mission drinks have been sold to more than 100000 customers The brand has also gained traction in professional sports earning endorsements from Premier League football clubs and England’s national cricket team
Formula 1 driver Pierre Gasly is not just a fan of Mission he is now an investor Gasly has been a longtime consumer of the brand’s performance teas and after trying the ready-to-drink cans saw an opportunity to get involved
To have Pierre Gasly invest in Mission and share our passion for sustained energy cognitive enhancement and faster recovery is incredibly exciting said Tom Whittle Pierre embodies everything we stand for health-conscious self-improvers who want to embrace their extraordinary
Gasly’s investment and endorsement further solidify Mission’s credibility in the sports world positioning it as a serious player in the clean energy drink movement
With fresh funding and a star athlete’s backing Mission is set to expand its market reach and challenge the dominance of traditional energy drinks As consumers become more aware of the downsides of high-sugar artificially sweetened and excessive caffeine products demand for clean functional energy drinks continues to rise
Mission is leading the charge proving that natural ingredients can fuel performance without the crash And with more people prioritizing sustainability health and long-lasting energy this brand is just getting started
