Ultra is on a mission to change the rules of the game quite literally. The Tallinn-based gaming platform has just secured €10.8 million in fresh funding to reimagine how gamers, developers, and publishers connect across Europe and beyond
This new round was led by NOIA Capital through its Digital Assets fund and will support Ultra’s plans to scale its team build out its technology and prepare for a larger raise later this year. The goal is clear turn Ultra into the go-to destination for everyone in the gaming ecosystem
Ultra’s new CEO Gus van Rijckevorsel is not shy about the company’s ambitions. According to him the gaming industry has grown stagnant clinging to outdated models and failing to deliver meaningful innovation. In his own words the status quo just isn’t working anymore
The gaming industry has been sitting on the sidelines for decades too stubborn to change too afraid to take a risk and think outside the box and unable to reimagine what the future of gaming could look like said Gus. Right now no one in the gaming industry is happy so why isn’t anyone doing anything about it We’re here to change that
This funding is not just a cash injection. It marks a turning point for Ultra as the company gears up to challenge legacy platforms and bring a new model of distribution ownership and engagement to the table. Think of what Netflix did to television or what Spotify did to music. Ultra wants to be that for gaming
Ultra was founded in 2017 and has already made waves across the gaming blockchain and technology communities. The platform combines game publishing user ownership and digital asset integration into one seamless experience. Now with a leadership refresh and strong investor support Ultra is looking to scale rapidly
NOIA Capital’s CIO Muhammed Yesilhark believes Ultra is exactly the kind of company the industry needs. In his view Ultra’s team has the vision and technical depth to challenge outdated systems and offer something genuinely different. He emphasized that Ultra is not just a product it is a strategy with long-term potential
The new capital will be deployed with precision. A key part of the strategy is to hire top-tier talent from across Europe and beyond. The company is also focused on expanding and refining the platform itself investing heavily in technology infrastructure user experience and monetization tools that empower both creators and players
Ultra’s ambitions go far beyond product development. The company is also laying the groundwork for targeted acquisitions that will enhance its offerings and create more value for its growing user base. This is all in line with a strategic roadmap that extends through 2025 and positions Ultra at the heart of Europe’s digital gaming evolution
Supporting this roadmap is another major hire Maxime van Steenberghe the newly appointed Chief Operating Officer. Maxime is a former partner at Circle Strategies with a background in consulting and entrepreneurship. At Ultra he will be responsible for aligning business execution with the company’s broader strategic goals
One of Ultra’s core beliefs is that Europe has fallen behind in the race for leadership in gaming and emerging technologies. While markets like the United States South Korea and Japan have advanced in digital asset adoption and new gaming models Europe has lagged. Ultra aims to close that gap by leading a new wave of innovation
By bringing together gaming and blockchain Ultra is betting on a future where players own their assets developers have more autonomy and publishers can tap into smarter engagement tools. The platform offers more than just game distribution it is building an entire economy where value circulates back to the community
Ultra’s vision is grounded in access ownership and fairness. Developers gain more control over their work and better revenue opportunities. Publishers unlock new business models that go beyond ads and microtransactions. Players are no longer passive consumers they become active participants in shaping the games they love and the platforms they use
The €10.8 million funding round is only the beginning. With a clear roadmap bold leadership and a product that challenges industry norms Ultra is poised to make a major impact. If successful the platform could redefine what it means to play build and publish games in the modern era
