I have taken a deep dive into market research for digital media while preparing for the release of my first self-published book. What I found was a huge opportunity. Everyone knows, if you find a problem within an industry big enough, millions if not billions can be made, take UBER for example. The advertisement market is awaiting a takeover just like the cab industry was when UBER was introduced. 

The advertisement industry is a $232 B that’s ($968 B world wide)

[Problems] 

• Only 22% of businesses are satisfied with the conversion rates from their advertisement investments. 

• Digital media is not simplified so that small businesses understand how to identify their customer’s demographics. 

• Review systems are not verified so many large companies are able to buy their review ratings, even credited sources like the BBB offer options to manipulate the market.

[Solution] 

The AdVent app will help businesses and agencies maximize their advertising budgets by using advanced social analytics that focuses on your business’s desired area of reach. We will connect businesses and marketing agencies with a team of local content creators and local guides to create a  realtime, verified review system that will attract the right customers to the right businesses. We will also provide interactive consulting to help raise each companies ratings across all digital media platforms. This app will give small businesses, large corporate reaches, at an affordable rate.